Google recently wrapped up its latest “Made by Google” event, or as it’s come to be called, the Pixel 3 Event. In it, Google introduced a range of new products – and a clear focus on AI. Here are the most important announcements you may have missed. Google Pixel 3 and Pixel 3 XL The…
Does Google Cloud Matter For Marketing?
Curious about Google Cloud? The tech giant’s massive online infrastructure has a lot to offer businesses, and in this article I’ll go over some of the features marketers are most excited about. What is Google Cloud? As Wikipedia puts it, the Google Cloud is “a suite of cloud computing services that runs on the same…
11 Advanced Conversion Tracking Tips To Help Get On Track
Having issues with conversion tracking? We have you covered. In this blog, Mezar Chakwa, Ignite Visibility Paid Media Manager and analytics expert, provides his best tips on how to effectively track your conversions in three major areas: Google Analytics, AdWords, and Tag Manager. What is Conversion Tracking? Conversion tracking is, essentially, just what it sounds…
The Complete Guide to the Google Medic Update
If you’re noticing something different in the search rankings, there’s good reason for it. Google recently confirmed its latest update, so get ready: it’s a big one. In this article, I’ll cover everything you need to know about the Google Medic algorithm update. What is the August 1st Google Medic Update? The first iteration of…
How to Use Google Analytics Benchmark Reports to Boost Your Sales
Launching a new campaign? Then you need to be looking at your Google analytics benchmark reports. In this article, I’ll go over what benchmark reports are and how they can help increase your sales for future campaigns. What is Benchmark Reporting? Benchmarking is the process of measuring the performance of a company’s products, services, and…
Google Optimize Can Drastically Improve Your AdWords (Here Is How)
If you’re serious about running A/B tests on your Google AdWords campaigns, then you need to take a look at Google Optimize. Why? Because it integrates with both AdWords and Google Analytics. When you put those three tools together, you get a split-testing powerhouse. In this article, I’ll explain how to use Google Optimize to…
What Marketers Need to Know About GDPR Compliance
Do you know about GDPR compliance? Are you ready for it? Those are two very important questions that you should be able to answer if you’re doing any digital marketing to a European audience. That’s because GDPR goes into effect on May 25, 2018. Here’s what you need to know about it. Note: the new…
Highlights from the Google I/O Conference 2018: What You Need to Know
Google just wrapped up its biggest conference of the year, and it didn’t dissapoint. Here are the highlights you need to know. Gmail’s Smart Compose Can Autocomplete Emails For all those times you just can’t find the right words, Google’s got your back. One of the tech giant’s bigger announcements was a new updated to…
How To Master The New Google AMP Stories (Free Guide)
Google AMP stories are here! The tech giant recently announced the arrival of Google AMP stories – Google’s play on the popular story format created by Snapchat. Ready to learn how to master them? Below, I’ll cover everything you need to know about AMP stories, how to set them up, and if they’re right for…
Getting Started With Google Advertising? (Read This)
With Google advertising, you have the ability to build an incredibly successful business online. In this article, I’ll walk you through everything you need to know about advertising on Google from start to finish. Google allows people to advertise on a platform called Google AdWords. In just a few minutes, you can set up an account…