Many SEOs are under the impression that there are only two ways to rank in Google: with organic and paid links in the search engine results pages (SERPs). That’s simply not the case. Google offers webmasters a veritable potpourri of methods that they can use to push their sites to the top of the search…
Everything You Need to Know About Google Assist and Google Home for SEO and Marketing
On May 18, 2016, at the Google I/O Conference, Google announced Google Home. That’s a decorative speaker that houses the new Google assistant. Google Home is also widely viewed as a platform that’s meant to compete with Amazon Echo. Like Echo, it helps people get answers to their questions and complete basic tasks, such as…
Your Weekly Recap of What Happened in SEO This Week (5/13/2016)
This week: Google offers tighter integration between two great tools, strengthens the mobile-friendly ranking signal, and extends the length of titles and descriptions in the SERPs. Here’s what happened this week in SEO. Google Strengthens Mobile-Friendly Ranking Signal Last March, Google announced that it would strengthen its mobile-friendly ranking signal. The search giant did…
What Happened in SEO This Week – 5-6-16
This week: Google reads romance novels, related subjects are now added to rich snippets, and wait until you read about how many webmasters received manual action notices last year. Here’s what happened this week in SEO. Google Reads Romance Novels According to a report by BuzzFeed, Google’s artificial intelligence (AI) algorithm has been reading…
The Right Metrics: How Can You Be Sure Your Content Marketing is Working?
Every good content marketing strategy has goals. But without metrics you can’t be sure you’re meeting those goals, and it’s impossible to know how to improve your content marketing. Use metrics or key performance indicators (KPIs) to measure your ROI and other indicia of success and you’ll be way ahead of most of your peers….
Where is Matt Cutts? – SEO Industry Comic Book
Enjoy this creative comic book about the SEO industry. In particular, Mr. Matt Cutts, who is nowhere to be found. But also featuring Neil Patel, Rand Fishkin, Danny Sullivan, Barry Schwartz and John Mueller. Where is Matt Cutts? SEO Industry Comic Book Click Image to Enlarge Where is Matt Cutts? – SEO Comic Book – An…
Everything You need to know about Google’s New App Indexing and On Tap Information
Last week, Google announced they’ve expanded Google Now to be built into Android M with the upcoming release to make your phone a little smarter. Google Now makes it easier for mobile users to find information without having to close an app to run Google Search. Currently known as Now On Tap, the revamped Google…
Google Local Search Results Update Causes Huge Changes in Ranking
Webmasters have noticed significant changes in local search results over the last several days. According to forums and reports, webmasters are seeing inaccuracies in local search results as the displayed current location when searching just isn‘t right. It’s speculated the issue is a result of a local search update that occurred shortly after the Google…
Google Update May 13, 2015 – The Verdict is Still Out
Over the last couple days, rankings have been shifting all over the place. Why? We are not 100% sure. Many people are speculating that it is from the Google mobile update, however, others believe it has to do with a core Google algorithm update or potentially Google testing the new Twitter integration they are rolling…
Pinterest Faces New Competition with Google+ Collections
Pinterest is the fastest growing social networking site in history to reach 10 million unique monthly visitors and remains one of the top websites to generate referral traffic. With 28 percent of all adults online using Pinterest, it’s only natural for other social platforms to try to harness the success of Pinterest-like features, which is…