If you’re serious about running A/B tests on your Google AdWords campaigns, then you need to take a look at Google Optimize. Why? Because it integrates with both AdWords and Google Analytics. When you put those three tools together, you get a split-testing powerhouse. In this article, I’ll explain how to use Google Optimize to…
What Marketers Need to Know About GDPR Compliance
Do you know about GDPR compliance? Are you ready for it? Those are two very important questions that you should be able to answer if you’re doing any digital marketing to a European audience. That’s because GDPR goes into effect on May 25, 2018. Here’s what you need to know about it. Note: the new…
Highlights from the Google I/O Conference 2018: What You Need to Know
Google just wrapped up its biggest conference of the year, and it didn’t dissapoint. Here are the highlights you need to know. Gmail’s Smart Compose Can Autocomplete Emails For all those times you just can’t find the right words, Google’s got your back. One of the tech giant’s bigger announcements was a new updated to…
How To Master The New Google AMP Stories (Free Guide)
Google AMP stories are here! The tech giant recently announced the arrival of Google AMP stories – Google’s play on the popular story format created by Snapchat. Ready to learn how to master them? Below, I’ll cover everything you need to know about AMP stories, how to set them up, and if they’re right for…
Getting Started With Google Advertising? (Read This)
With Google advertising, you have the ability to build an incredibly successful business online. In this article, I’ll walk you through everything you need to know about advertising on Google from start to finish. Google allows people to advertise on a platform called Google AdWords. In just a few minutes, you can set up an account…
How to Leverage the New Google Search Console: A Complete Guide
News from Google tends to make waves. Its latest announcement is no exception. Google recently unveiled a new Search Console with expanded features and reports, and I’m offering a full review of the new features below. Google’s New Search Console News of the new search console first began to spread back in August, when Google…
Changes to Video and A New Ranking Factor in the Works – DigiBuzz
This week: GMB adds video support, YouTube creates additional rules for monetization, and there’s a new mobile ranking factor on the horizon. Here’s what happened this week in digital marketing. Watch A Video Or Read The Blog Below YouTube Creates Stricter Rules for Videos That Carry Ads This past week, Google announced a number…
Everything You Need to Know About Ranking in Voice Search (Dissecting Google’s Quality Rater Guidelines)
You have no idea how to rank in voice search until you read the actual quality rater guidelines. In this article, I go through each guideline piece by piece. By the end, you’ll have a deep understand of how to rank in voice search. Search quality raters are humans who conduct real searches. Then, they…
Facebook Branded Content Ads Outperform Standard Ads and More – DigiBuzz
This week: bad news if you like to guest-post, Google shows third-party reviews in local search, and hiding structured data is the same as cloaking. Here’s what happened this week in digital marketing. Study: Facebook Branded Content Ads Outperform Standard Ads It looks like the average Facebook user sees branded ad content as more share-worthy…
Facebook Takes on Yelp & Youtube
This week: Facebook has some new toys and Google makes news about disavow links. Here’s what happened this week in digital marketing. Facebook Will Tell You Which Pages Shared Their Videos Facebook will let you know who’s sharing your videos. This past week, the social media giant announced that it’s rolling out a new feature…