This week: Facebook has some new toys and Google makes news about disavow links.
Here’s what happened this week in digital marketing.
Facebook Will Tell You Which Pages Shared Their Videos
Facebook will let you know who’s sharing your videos.
This past week, the social media giant announced that it’s rolling out a new feature called Highlighted Shares. You can find it in the Video Insights tab within the Page Insights section.
Click on the tab and you’ll see the top 5 pages that shared your videos.
Facebook is adding the feature as a way to inspire brands to collaborate with one another.
Facebook Local Aims to Compete With Yelp and Foursquare
Looking for something nearby? Facebook has an app for that.
Facebook Local is Facebook’s answer to Yelp and Foursquare. It’s a revamped version of Facebook Events, which didn’t catch on as expected.
With Facebook Local, users can search for nearby places of interest, such as gyms, restaurants, and retail outlets. People can even use it to find local events, such as concerts and art festivals.
The app runs on both iOS and Android.
Google: You Won’t Hurt Anything by Disavowing Nofollow Links
If there are some nofollow links on shady sites pointing back to your site, you have good reason to be concerned. What happens if those sites drop the nofollow attribute?
In that case, you could always disavow the link. But does it hurt at all if you disavow a nofollow link?
Not according to Google.
This past week on Twitter, John Mueller said that disavow links “don’t pass any PR so there’s nothing to disavow. It doesn’t harm though.”
They don't pass any PR so there's nothing to disavow. It doesn't harm though.
— John ☆.o(≧▽≦)o.☆ (@JohnMu) November 11, 2017
Facebook Launches App to Help Video Creators
Facebook is rolling out a new tool that will help video creators. It’s called Facebook Creator.
The app offers the following features:
- Tools to add custom intros and outros
- Custom reaction emoji
- An inbox that supports comments from Facebook, Instagram, and Messenger
- The ability to post content directly to Facebook Stories
- Video insights to gauge audience reaction
Additionally, Facebook is also launching a Facebook for Creators website. That’s basically a blog of best-practices, tips, and resources for video creators.