Really good marketers understand the power of email marketing analytics. But, tapping into that power can be so overwhelming that finding insights in an over-stuffed dashboard isn’t always easy. In this article, I’ve laid out the most important email analytics, how to calculate them, plus a few ways you can keep your numbers in good…
How to Use MailChimp: 7 Expert Hacks for Doubling Your Revenue
Wondering how to use MailChimp to double your revenue? MailChimp is probably the best-known player in the email automation game. But even those with years of experience with the platform probably don’t realize all the advanced features they’re missing. In this article, Ignite’s Head of Email Marketing Dustin Baly goes over seven of his favorite hacks…
10 Ways to Increase Email Deliverability Rates Fast
Let’s talk email deliverability rates. All that work you put into crafting the perfect message means nothing if it doesn’t make it to your reader’s inbox. That’s where a good understanding of email deliverability rates – and how to improve them – comes in handy. In this article, I’ll go over ten ways you can…
Email vs. Push Notifications: Pro’s, Con’s and When to Send Which
Push notifications may be one of the latest and greatest communication methods in the marketing scene, but that doesn’t mean you can say goodbye to email marketing. Both are great for staying in touch with customers and sending timely updates, promos, and information. But which is better? Well, that depends. In this article, we’ll dive…
A Step-by-Step Guide to Building an Email Marketing Strategy in 9 Easy Steps
Think email marketing’s outdated? Think again! Despite the evolution of digital assistants, video and chatbots, old reliable email marketing remains an essential tool for businesses, with a better ROI than almost any other marketing channel. But to get there, you need an effective email marketing strategy. Here’s how to build one in nine easy steps. …
6 Powerful Gmail Remarketing Strategies Proven To Work
No one can deny how powerful email is when it comes to marketing. Similarly, remarketing is an incredibly powerful strategy in its own right. Put the two together? And you have an incredible way to engage a highly targeted, relevant audience. In this article, Ignite’s Head of Email Marketing Dustin Baly goes over six strategies that…
5 Email Campaign Pillars to Help Reach Your Full Potential in 2019
Wondering how to make the most out of your email campaign in 2019? In this article, Ignite’s Head of Email Dustin Baly will go over five key points to help you do just that. Email Campaign Pillar 1: Advanced Opt-in If you’re at all on the fence about using opt-ins on your website, don’t be….
How Email Advertising Lowers Your Marketing Costs
Want to lower your marketing costs? Look no further than email advertising. In this article, Ignite’s Head of Email Marketing Dustin Baly explains the different ways email marketing can effectively lower your overall marketing costs. We know that email is one of the most effective marketing channels. We also know that people spend tons of…
5 Tips To Get More Results From Email Blasts
Looking for better results from your email blasts? Good news: I’ve got a few tips to make sure you get the best returns possible. Find out what they are in this article. Make Your Email Blasts Interactive 2018’s been all about interactive email. And really, it had to be. Consumers are no longer okay with…
Simple Steps To Improve Your Email Marketing ROI
Not seeing the results you want from your email campaigns? Whatever you do, don’t abandon ship. Email’s still one of the most effective channels to reach your customers. Instead, read this article. I’ll take you through a few ways you can start improving your email marketing ROI today. As of 2016, email had a median…