Email marketing is an essential strategy for businesses big and small. It’s a powerful tool for marketing that reaches a huge group of people without having to spend too much money.
Build out an audience that’s relevant and going to be engaged with your brand. Whether they are current or potential customers, harness individuals that will create the biggest ROI. Collect more emails by making it easy to subscribe to your emails on your homepage, using social media or even asking your customers directly for their emails if you have a brick and mortar location.
Strong Email Subject Line
Too often, subject lines get overlooked. A strong subject line means a higher open rate. Always call out the reason why the viewer should be opening the email. Are you having a sale? Is something big happening with your business? Tell them the benefit in the subject line and keep it short and simple.
Be careful what you write in that area to avoid getting flagged as spam in the email. Do not do the following tactics:
- Writing in all caps
- Using special characters
- Using too many numbers
- Be careful of the word, “Free”
- First names or personalization in subject lines – In a study conducted by MailerMailer last year,open rates were both negatively impacted by personalized subject lines.
Top of the Scroll
The top of the scroll is the area your reader immediately sees without having to scroll up or down. Use your top of the scroll wisely by having a good headline, call to action and a strong image.
Send out Email Consistently
Whether it’s once a month or once a week, sending out your emails at a regular time will keep you at the top of mind for your customers. If you wait too long without sending out an email, readers could forget about your business or potentially unsubscribe.
Monitor Your Analytics
Watch that open rate and click through rate. If you don’t have enough people opening and reading your email, it’s a waste of time. Trial and error is the best approach, see what works best for your brand and make the adjustments to get the most email opens.