Think Facebook for business is dead? Think again. Thanks to the popularity of Facebook’s Messenger platform, businesses have a whole new way to connect and engage with fans on Facebook. In this article, I’ll show you how you can use your existing fans and visitors to build your Facebook Messenger contact list. Why a Facebook…
Introduction to Effective A/B Testing (How To Start)
Want to know which marketing strategies work best for your brand? Test ‘em. More specifically, a/b test them. Not familiar with a/b testing? Don’t worry. After this article, you will be. What is A/B Testing and Why Do We Use It? By definition, a/b testing isn’t complicated. It’s simply the process of testing two…
Top Twitter Tips from New ‘Twitter Playbook’ (Are Your Doing These?)
Twitter recently released its Twitter Agency Playbook for 2018. While it’s aimed at agencies, it’s chalk full of Twitter gold. Here are the highlights you can use to improve your Twitter campaigns. Twitter Tip #1: “Pay to Play”: Organic and Paid Work Together This one doesn’t come as much of a surprise. With social…
How to Consistently Grow Your Business Online
Want to learn how to consistently grow your business online? In this video, John Lincoln covers just that. Transcription When it comes to digital marketing, it’s all about finding what worked and then scaling it. Hi everybody I’m John Lincoln with Ignite Visibility and today I’m gonna tell you some sneaky and cool ways for…
11 Advanced Conversion Tracking Tips To Help Get On Track
Having issues with conversion tracking? We have you covered. In this blog, Mezar Chakwa, Ignite Visibility Paid Media Manager and analytics expert, provides his best tips on how to effectively track your conversions in three major areas: Google Analytics, AdWords, and Tag Manager. What is Conversion Tracking? Conversion tracking is, essentially, just what it sounds…
5 Tips To Get More Results From Email Blasts
Looking for better results from your email blasts? Good news: I’ve got a few tips to make sure you get the best returns possible. Find out what they are in this article. Make Your Email Blasts Interactive 2018’s been all about interactive email. And really, it had to be. Consumers are no longer okay with…
How to Use Google Analytics Benchmark Reports to Boost Your Sales
Launching a new campaign? Then you need to be looking at your Google analytics benchmark reports. In this article, I’ll go over what benchmark reports are and how they can help increase your sales for future campaigns. What is Benchmark Reporting? Benchmarking is the process of measuring the performance of a company’s products, services, and…
The Ultimate Blog Writing Checklist (No Joke)
Want a free blog writing checklist from an expert? This blog gets over 100,000 visitors a month and growing. Check out some of my favorite blog writing tips below. Blog Writing #1: Cut The Fluff You’ve heard the phrase “trim the fat,” right? Well, it applies to blog writing as well. Everything you write on…
The Top 5 Mistakes Most Marketing Companies Make
If you want your marketing company to succeed, then you should be learning from the mistakes of others. In this article, I’ll go over some of the most common mistakes that I see marketing companies make. Your assignment? Don’t repeat these mistakes. Marketing Company Mistake #1: They Don’t Do Realistic Project Projections I get it….
3 Innovative Ways to Optimize Your Facebook Campaign
Facebook campaigns getting a bit stale? Don’t worry, it happens to the best of us. Luckily, the platform’s constantly introducing new features for advertisers to take advantage of. Here are three you should be using to optimize your Facebook campaigns. Use Facebook Campaign Budget Optimization The least exciting part of running a Facebook campaign? The…