Are you serious about social media? If so, you’ll want to read this article about successful social media audits and how they can improve your content. If you’re using social media, you probably know you need a strategy in place. But equally as important is periodically making sure that strategy is working and meeting the…
Longer Meta Descriptions and Google Punishing Purchased Links
This week: don’t buy backlinks, YouTube is raising premium ad prices, and search snippets get a boost in length. Here’s what happened this week in digital marketing. YouTube Will Reportedly Raise Premium Ad Prices It looks like it’s going to cost you more to run premium ads on YouTube. According to Business Insider, the video…
One Simple SEO Marketing Strategy To Double Traffic
Want more website traffic? There is one simple SEO marketing strategy that I use to double my traffic, and in today’s post I teach you how to implement it. It’s easier to get than you think, and it all starts with taking a good look at your click-through rate (CTR). By improving your CTR, you’ll…
Cyber Monday Results and Changes to Google Algorithm
This week: US display ad spend is expected to soar, Google will penalize you for using event markup incorrectly, and Cyber Monday was a big hit. Here’s what happened this week in digital marketing. Facebook Disables Discriminatory Ad Targeting Options Facebook is (again) promising to eliminate discriminatory advertising practices on its social media platform. If…
How To Start A Social Media Marketing Strategy (A Checklist For Success)
Strategy is key! Especially in social media. In this guide, I’ll teach you how to create a social media strategy that delivers for your business. It’s pretty simple: to be successful in today’s market, you have to be on social media. Your customers are already there, ready to engage. But in order to reach them,…
How To Build Your First Chatbot For Facebook or Your Website
Want to build a chatbot for Facebook? How about a chatbot for your website? They actually might end up being the same chatbot! Learn it all in this article. Remember the saying, “there’s an app for that?” There was a time when that was absolutely true – seemingly every business was getting into the app…
19 “No Sweat” Steps To SEO Optimization With Joyous Results
Want to feel joyous about your SEO optimization? This simple guide will walk you through simple steps to get you there. SEO is alive and well! The proof is in the numbers: 57% of B2B marketers stated that SEO generates more leads than any other marketing initiative. 81% of people perform some type of online…
Facebook Takes on Yelp & Youtube
This week: Facebook has some new toys and Google makes news about disavow links. Here’s what happened this week in digital marketing. Facebook Will Tell You Which Pages Shared Their Videos Facebook will let you know who’s sharing your videos. This past week, the social media giant announced that it’s rolling out a new feature…
New Character Limits, Knowledge Panels and Links Passing Rank
This week: Twitter doubles its character limit, publishers get their own knowledge panels, and JavaScript links pass rank, too. Here’s what happened this week in digital marketing. Twitter Doubles Character Limit to 280 Once upon a time, Twitter limited you to 140 characters per tweet. Now, that limit has been doubled. This past week, Twitter…
6 Important New Google Programs That Will Improve Your Conversions And Analytics
Google’s offering free versions of the programs designed to power Analytics 360. Below, I’ll go into detail about six new Google programs you should be using. Google’s had a big year. With the recent rollout of Google Analytics 360 and its subsequent programs, marketers have access to more analytics and detailed reports than ever. But…