Want to learn how to consistently grow your business online?
In this video, John Lincoln covers just that.
Transcription
When it comes to digital marketing, it’s all about finding what worked and then scaling it. Hi everybody I’m John Lincoln with Ignite Visibility and today I’m gonna tell you some sneaky and cool ways for you to scale your digital marketing.
Okay. So the first thing that you can do when it comes to finding out ways to scale your digital marketing is to go and look at your Google Analytics sources and mediums. So it’s really important to go into Google Analytics and sort it by source and medium. That’s gonna allow you to see all the different places that are
sending traffic to your website and then what you want to do is look at the number of visitors, the number of new visitors, your conversion rate, your amount of conversions and then based off of that you can determine which places are sending you the most conversions.
Now what you might see is that one source of data has a very small amount of visitors but a high amount of conversions and a high conversion rate. If that’s the case, you’re definitely going to want to scale it.
You also might find another source of data that’s sending you a lot of traffic and maybe you’re paying a lot of money for that traffic but it’s not getting a lot of conversions. So by going through this process sequentially you’re gonna be able to figure out what is actually sending you the most sales or conversions on your website.
Okay. So the second thing I want you to do is go and look at your benchmark reports. So Google Analytics has something that you can opt into called benchmark reports and what that allows you to do is, it allows you to see where you stand versus the rest of the industry and I always find this really, really interesting when I turn it on because what it comes down to is digital marketing is all about channels, right? So which channels are sending you the most sales. So this report is going to allow you to look at each specific channel and then match it up to the rest of the industry that you’re in. How cool is that? Right?
So one of the biggest things I usually see is that people aren’t taking advantage of email marketing enough, or somebody’s not running enough on paid or maybe they’ve even never invested in organic or their social’s too low. No matter what, these reports almost always show you something’s out of whack. So it’s a great idea to turn them on and then to make sure that you’re utilizing them.
Okay. The third thing that you can do is you can look at a tool called SimilarWeb. So SimilarWeb is a competitive analysis tool and what it allows you to do is put in your top competitors and then find all the referring site traffic that is coming to their website. So this could be a great thing to do because you’ll find out all the different sources of traffic that they have. In addition to that it’s going to give you insight into ads and it’s going to give you insight into organic traffic and all that other great stuff. So SimilarWeb is a really, really good one. It’s very, very detailed and their free tool is pretty darn good. If you want to use the more expensive tool it costs tens of thousands of dollars a year, you might not necessarily need that as you can see quite a bit from their free tool.
Okay. The fourth thing that you can do is you can use SEMrush. So SEMrush has some of the main tools that similar web also has and it’s much, much less expensive, and SEMrush shout out to you guys, you’re building a great marketing suite there. So SEMrush gives you some of those competitive analysis tools; it’s going to show you some of the referring site traffic stuff, it’s definitely going to show you all the organic stuff but by doing that you can figure out where these people are getting that traffic.
Now here’s the kicker. You’re not gonna know the conversion rates and you’re not gonna know how many actual transactions and/or leads they’re getting from this from either SimilarWeb or from SEMrush. So that’s never going to give you that data. The only data that you’re ever gonna get for that is through the benchmarking reports inside of Google Analytics which actually won’t give you exact conversion rates necessarily or anything that granular but it will give you traffic data based off of your own analytics. So that’s really important to keep that in mind but at least it’s gonna give you a roadmap for where they’re getting all their traffic and probably where they’re investing.
So there’s two more that are really cool that I want you to check out. One is Moat. Moat is going to show you all the different ads that your competitors are running and it’s great to see these and see where they’re running because you can replicate it for yourself, and then another one that’s kind of new is Facebook, right? So you can go to any Facebook page and you can check out all the ads that they’re running on their Facebook page. So that can give you some great intelligence.
When it comes down to reverse engineering your competitors and finding out what’s working for you and scaling it, you know that that’s the name of the game in digital marketing right now because if you can find all the places that your customers are online and make sure you’ve got a good, well branded creative strategy and informational strategy that hits each one of these points. People are going to see you, they’re gonna come in, they’re gonna become sources or mediums and then you can scale that higher and higher so that you can drive more traffic and more leads to your website.
Thanks so much for watching today. I hope you appreciated it and I can’t wait to see you next time. If you like this video make sure to like, comment and subscribe. See you later.
