Google is now offering Universal Analytics as the standard Google Analytics installation. For the most part, it much simpler, flexible and feature rich than previous models of the software. One thing that has changed is the way we implement cross domain tracking. While previously, you had to call the link method, with Universal Analytics, there…
How Does Social Media Analytics Help your Business?
Social Media Analytics is essential for any business as it provides useful insights into your demographic, such as their interest, frequent interaction times and much more. It’s more than looking at Likes and Re-tweets, social media analytics gives you in-depth knowledge for future strategies and allows you to tailor your content to your audience. I…
Installing Google Analytics on YouTube
Adding Google Analytics to your YouTube account can provide a lot of valuable information about where your YouTube visitors are coming from and what actions they are performing on your YouTube channel. This can be particularly helpful for businesses that have video marketing campaigns, or use videos as an integral part of service delivery or…
Key Takeaways from UCSD Tech Night: John Lincoln & Mikel Bruce
This week Mikel Bruce and I spoke at UCSD technology night. The subject, SEO, Social Media and Analytics. We had an excellent class and it was a ton of fun. A big thanks to everyone who attended. We only had an hour, so it was very hard to cover all the different aspects of SEO….
You Can Now Find Out When People Read Your Email
Your email activity just became a little less private. A new Chrome extension called Streak will now be able to tell you when and also where you emails were read. While this is only available for Gmail users, Streak will notify the sender when the recipient opens their email. With Streak, an eye icon will…
Universal Analytics – Ignite Published on Marketing Land
Universal Analytics is a new form of Google Analytics that offers easier tracking of goals and more data. All websites will need to upgrade to Universal Analytics within the next year or two. Many websites have upgraded already. Today I had a post published on Universal Analytics on Marketing Land – You can Read it…
New Googlebot for Smart Phone Content, Time to Update for SEO
Googlebot mobile was the name of the crawler Google previously used to crawl and index mobile content on the web. This worked well, however, there were some issue with people’s understanding of how best to utilize the tool. “We’ve seen cases where a webmaster inadvertently blocked smartphone crawling or indexing when they really meant to…
Top 3 Free Alternatives to Google Analytics
Google Analytics may be the hegemonic site analytics tool of the moment (or decade), but it is by no means the only tool you can use to unpack and examine your website metrics. In fact, the use of multiple analytics programs to analyze your site traffic can provide you with a valuable venn diagram of…
Link Method, Tracking Cross Domains and Subdomain Ecommerce Tracking Google Analytics
Often times, people forget an important and (usually) easy step when configuring their cross domain eCommerce tracking in Google Analytics. This step is referred to as the link the method. The link method sounds complicated at first, but really it is very simple. What is the Link Method and How Does it Work The link…
Key Google Hummingbird Update Changes, A New World of SEO
We are pretty much thrilled with the new Google Hummingbird update. The focus of this new algorithm falls directly into Ignite Visibilitiy’s quality content and high-touch SEO strategy. Things have changed with this new Google update. Here is what you need to know. Google will only value links that are clicked on As a result…