When it comes to digital marketing and SEO, understanding the tools at your disposal can make a world of difference. One such tool catching the attention of savvy marketers globally is Google Ads Data Manager or GADM. But why is it drawing praise and how can it boost your marketing efforts? The new tool developed…
Crunching the Numbers: ROMI Formula and Its Impact on Strategy
Return On Marketing Investment: ROMI What is ROMI? ROMI, or return on marketing investment, is a metric used to evaluate the effectiveness and profitability of marketing campaigns or initiatives. It measures the return generated from marketing activities, such as advertising or promotional campaigns, by comparing the revenue generated from the marketing initiative to the cost…
SEO Reporting The Right Way: SEO Reports Your Team Needs
Improving your company or your clients’ SEO takes a lot of time, energy, and effort. Prove that your work is worth it with well-detailed and easy-to-understand SEO reporting. Let’s get into what an SEO report is, why it’s important, what it should cover, and how to create one worth reading. What We’ll Cover: What is…
UTM Tracking: How to Measure the Success of Your Campaigns
Learning how to properly use UTM tracking in your company’s digital marketing strategy is critical to understanding your target market. In this post, I’ll give you an overview of UTM tracking and how it works, and show you how to use it effectively in your digital marketing strategy. What You’ll Learn: What Is UTM Tracking?…
First Party Data Audiences: The Digital Marketing Guide
Successful marketing is data-driven. It relies on a constant stream of fresh, reliable data to guide its every decision. And no data is more relevant to your success than first-party audience data. In this article, you’ll learn what first-party audience data is, how it’s collected, and why it is your key to successful marketing. What…
SQL vs. MQL: What’s the Difference?
Not all leads exist equally. While all pose some value to your company, assuming each is equally likely to convert is naïve. Consequently, you need a system for deciding which leads to dedicate time to. That’s why marketers invented the Marketing Qualified Lead (MQL) and Sales Qualified Lead (SQL) metrics. What’s an MQL? MQL, or…
How to Switch from Universal Analytics to GA4
Like it or not, Google Analytics 4 is coming. Google’s confirmed they’ll sunset Google Analytics 3 (AKA “Universal Analytics”) on July 1, 2023. This represents a huge change for the marketing industry. Google Analytics dominates the market, with 93% of companies using analytics and reporting tools. Such a big shift can be uncomfortable, but…
Announcing Our New Digital Marketing Tool: CertaintyTech
We have finally released brand-new software designed to help marketers achieve the best return on investment when it comes to digital marketing channels. This new software has been two+ years in the making. Introducing CertaintyTech CertaintyTech aims to change the digital marketing landscape through first-party data, verified analytics benchmarking and modeling. This new software has…
How Does a Data Breach Affect Brand’s Reputation?
Companies tally most of the damages from data breaches in numbers. Concerns are usually about how many users’ data hackers accessed and how much the response will cost. But underneath the monetary cost of a security breach is a bigger issue: wrecked reputation. Security breaches shock consumer confidence, resulting in an invisible tsunami of lost…
Site Search Function and Report: How to Use Your Site’s Search Bar to Understand Your Audience
Sometimes, the best customer insights are right under your nose. I’m Danny Conlon, Director of Product Management at Ignite Visibility. I’m here to tell you about how the site search function and Google Analytics’ site search report can change the way you understand your audience. What can you get from digging into site search results? …