Not all leads exist equally. While all pose some value to your company, assuming each is equally likely to convert is naïve. Consequently, you need a system for deciding which leads to dedicate time to. That’s why marketers invented the Marketing Qualified Lead (MQL) and Sales Qualified Lead (SQL) metrics. What’s an MQL? MQL, or…
GA4 Essentials: A Guide to Google Analytics 4
Like it or not, Google Analytics 4 is coming. Google’s confirmed they’ll sunset Google Analytics 3 (AKA “Universal Analytics”) on July 1, 2023. This represents a huge change for the marketing industry. Google Analytics dominates the market, with 93% of companies using analytics and reporting tools. Such a big shift can be uncomfortable, but…
Announcing Our New Digital Marketing Tool: CertaintyTech
We have finally released brand-new software designed to help marketers achieve the best return on investment when it comes to digital marketing channels. This new software has been two+ years in the making. Introducing CertaintyTech CertaintyTech aims to change the digital marketing landscape through first-party data, verified analytics benchmarking and modeling. This new software has…
First Party Data Audiences: The Digital Marketing Guide
Successful marketing is data-driven. It relies on a constant stream of fresh, reliable data to guide its every decision. And no data is more relevant to your success than first-party data. In this article, you’ll learn what first-party data is and how it compares to other data types. You’ll also learn how it will shape…
How Does a Data Breach Affect Brand’s Reputation?
Companies tally most of the damages from data breaches in numbers. Concerns are usually about how many users’ data hackers accessed and how much the response will cost. But underneath the monetary cost of a security breach is a bigger issue: wrecked reputation. Security breaches shock consumer confidence, resulting in an invisible tsunami of lost…
What is UTM Tracking & How Can You Use It to Improve Your Marketing?
Learning how to properly use UTM tracking in your company’s digital marketing strategy is critical to understanding your target market. In this post, I’ll give you an overview of UTM tracking and how it works, and show you how to use it effectively in your digital marketing strategy. What You’ll Learn: What UTM Tracking Is…
Site Search Function and Report: How to Use Your Site’s Search Bar to Understand Your Audience
Sometimes, the best customer insights are right under your nose. I’m Danny Conlon, Director of Product Management at Ignite Visibility. I’m here to tell you about how the site search function and Google Analytics’ site search report can change the way you understand your audience. What can you get from digging into site search results? …
A Marketing Consultant’s Advice on Data Visualization With Randy Jasinski
Working in ecommerce and looking for a way to improve your customer experience? Your answer is in your data. But knowing what data to capture, how to capture it, and how to analyze it is key. In this video, John sits down with Randy Jasinski of 5PConsulting. They talk about all things data reporting…
SEO Reporting The Right Way: 19 SEO Reports Your Boss Wants To See
Ready to learn about SEO reporting? I’ve taught analytics for years now and spent hundreds of hours on SEO reports. The truth is, there are so many ways to slice and dice data that it can get overwhelming. In this post, we look at the reports that matter most. Watch a video or read about…
Conversion Tests: The Importance of Digital Marketing Tracking
You may have reporting set up to track your conversion data, but the numbers you’re getting may not be the full picture. Have you checked how your conversion tracking is working lately? If not, it’s time to investigate. Regular conversion tests can help make your digital marketing tracking more accurate. What We’ll Cover: Why Conversion…