Google Analytics (GA) is among the most important tools for data-driven decision-making. The platform allows for even more effective analytics and reporting since its transition from Universal Analytics (UA) to Google Analytics 4 (GA4). However, there are certain Google Analytics issues that can hinder your ability to properly use this tool, such as various internal…
The Importance of Referral Traffic in Campaign Performance Measurement
You know you’ve made it when your business starts bringing in unsolicited referral traffic. In this blog, Tyler Kollenborn, VP of Data, Analytics, and insights, will explain what it is, how to get it, and how to track it so that you can find long-term success. What You’ll Learn What is a Referral in Google…
Get the Most from Google Ads Data Manager
If you want to get the best results from your Google Ads, there’s a powerful tool you can use to your advantage: Google Ads Data Manager. In an era where first-party data matters more than ever, you can use it effectively by mastering this and other tools in your campaigns. Here, VP of Paid Search,…
Ultimate SEO Reporting Guide: Clear Reports for Client Success in 2024
As we wrap up 2024 and head into 2025, the importance of delivering clear and impactful reports to clients in the ever-evolving world of SEO has never been more critical. With the growing complexity of SEO strategies and tools, clients need transparency and actionable insights to understand how your efforts are driving results. From quarterly…
First Party Data Audiences: The Digital Marketing Guide
First party data is crucial for marketing as it can help you learn about your audiences and hone your targeting, helping you reach the right people at the right time. In this blog post, Tyler Kollenborn, Ignite Visibility’s VP of Data, Analytics, & Insights, will explore first-party data and how you can use it to…
Google’s Third-Party Cookies Phaseout Crumbles!
Digital advertising has been highly dependent on third-party cookies for decades. While cookies collect valuable information on internet users, there’s been backlash about their impact on privacy. With those concerns, Google began to chart a path for cookieless advertising but continuously delayed it. In this article, Tyler Kollenborn, VP of Data, Analytics and Insights, will break…
Google Ads Reporting: Top 4 Google Ad KPI’s for Marketing Execs
For many businesses around the globe, AdWords reporting and analysis is a painfully time-consuming process. Users log into Google Ads (formerly known as Google AdWords) with the goal of keeping a close eye on certain metrics or tracking a campaign. In a perfect world, crafting the perfect Google Ads and PPC (Pay-Per-Click) reports for your…
Crunching the Numbers: ROMI Formula and Its Impact on Strategy
Return On Marketing Investment: ROMI What is ROMI? ROMI, or return on marketing investment, is a metric used to evaluate the effectiveness and profitability of marketing campaigns or initiatives. It measures the return generated from marketing activities, such as advertising or promotional campaigns, by comparing the revenue generated from the marketing initiative to the cost…
UTM Tracking: How to Measure the Success of Your Campaigns
Learning how to properly use UTM tracking in your company’s digital marketing strategy is critical to understanding your target market. In this post, I’ll give you an overview of UTM tracking and how it works, and show you how to use it effectively in your digital marketing strategy. What You’ll Learn: What Is UTM Tracking?…
SQL vs. MQL: What’s the Difference?
Not all leads exist equally. While all pose some value to your company, assuming each is equally likely to convert is naïve. Consequently, you need a system for deciding which leads to dedicate time to. That’s why marketers invented the Marketing Qualified Lead (MQL) and Sales Qualified Lead (SQL) metrics. What’s an MQL? MQL, or…