Learning how to properly use UTM tracking in your company’s digital marketing strategy is critical to understanding your target market. In this post, I’ll give you an overview of UTM tracking and how it works, and show you how to use it effectively in your digital marketing strategy. What You'll Learn: What UTM Tracking Is Why Use it … [Read more...]
Site Search Function and Report: How to Use Your Site’s Search Bar to Understand Your Audience
Sometimes, the best customer insights are right under your nose. I’m Danny Conlon, Director of Product Management at Ignite Visibility. I’m here to tell you about how the site search function and Google Analytics’ site search report can change the way you understand your audience. What can you get from digging into site search … [Read more...]
A Marketing Consultant’s Advice on Data Visualization With Randy Jasinski
Working in ecommerce and looking for a way to improve your customer experience? Your answer is in your data. But knowing what data to capture, how to capture it, and how to analyze it is key. In this video, John sits down with Randy Jasinski of 5PConsulting. They talk about all things data reporting and where the future is headed for … [Read more...]
SEO Reporting The Right Way: 19 SEO Reports Your Boss Wants To See
Ready to learn about SEO reporting? I've taught analytics for years now and spent hundreds of hours on SEO reports. The truth is, there are so many ways to slice and dice data that it can get overwhelming. In this post, we look at the reports that matter most. Watch a video or read about it below. What We'll Cover: The fundamental SEO … [Read more...]
Conversion Tests: The Importance of Digital Marketing Tracking
You may have reporting set up to track your conversion data, but the numbers you're getting may not be the full picture. Have you checked how your conversion tracking is working lately? If not, it's time to investigate. Regular conversion tests can help make your digital marketing tracking more accurate. What We'll Cover: Why Conversion … [Read more...]
Scale Your Business Online in Under One Minute
The goal of any organization regardless of industry and size is to grow over time. But with so many moving parts, identifying inefficiencies and addressing challenges head-on in your online business can seem daunting. The reality is that building a solid foundation for growth requires that you understand what makes your site profitable. To … [Read more...]
Checklist: How to Audit Your Analytics and Ensure Data Integrity
Data drives nearly every critical process in your business. To ensure your organization runs smoothly, you need to run an analytics audit regularly. And since your reporting is only as good as the data you’re collecting, we’ve put together a checklist to help you accurately forecast marketing initiatives and maintain good data … [Read more...]
Destination Goals on Google Analytics: Complete Guide
Within Google Analytics, there is a myriad of tools and analyses available to marketers. But destination goals, in particular, offer you a unique way to analyze how well your company’s core objectives are being met. Today, we’re going to show you how to set up a destination goal, what you can track with this goal type, and how to troubleshoot in … [Read more...]
How to Create Remarketing Lists in Google Analytics
Remarketing is a big deal for a good reason: it’s highly effective at increasing conversions. Combined with Google, it’s a tool to be reckoned with. In this article, I’ll walk you through remarketing with Google AdWords and how to create remarketing lists that get results. What You'll Learn: Introduction to creating remarketing lists … [Read more...]
The Perfect Google Ads & PPC Report
For many businesses around the globe, AdWords reporting and analysis is a painfully time-consuming process. Users log into Google Ads (formerly known as Google AdWords) with the goal of keeping a close eye on certain metrics or tracking a campaign. In a perfect world, crafting the perfect Google Ads and PPC (Pay-Per-Click) reports for your … [Read more...]
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