For many businesses around the globe, AdWords reporting and analysis is a painfully time-consuming process. Users log into Google Ads (formerly known as Google AdWords) with the goal of keeping a close eye on certain metrics or tracking a campaign. In a perfect world, crafting the perfect Google Ads and PPC (Pay-Per-Click) reports for your … [Read more...]
SEO Reporting The Right Way, 19 SEO Reports Your Boss Wants To See
Ready to learn about SEO reporting? I've taught analytics for years now and spent hundreds of hours in SEO reports. The truth is, there are so many ways to slice and dice data, it can get overwhelming. In this post, we look at the reports that matter most. Watch a video or read about it below. What Is SEO Reporting? Key Takeaways SEO … [Read more...]
Dwell Time: Why It May Matter More Than Ever For SEO
Familiar with dwell time? It’s a lesser-known metric that MIGHT (probably does - think RankBrain) have a big effect on your SEO. In this article, I’ll cover what it is, why it’s important, and how you can improve yours. What We'll Cover: What is it? How it differes from bounce rate and time on page Is it a ranking factor? … [Read more...]
4 Google Analytics Goals You Should Be Tracking
Want to know if your website is fulfilling your target objectives? If so, then you should monitor Google Analytics goals. What We'll Cover: What a Google Analytics Goal is Event goals URL destination goals Duration goals Page per visit goals Frequently Asked Questions Although GA offers plenty of metrics “out of the … [Read more...]
How To Use UTM Tracking To Analyze Your Digital Marketing Strategy
Learning how to properly utilize UTM tracking in your company’s digital marketing strategy is critical to understanding your target market. In this post, I’ll give you an overview of UTM tracking and how it works, and show you how to use it effectively in your digital marketing strategy. What You'll Learn: What UTM tracking is Why … [Read more...]
How to Create Remarketing Lists Using Google Analytics
Remarketing is a big deal for a good reason: it’s highly effective at increasing conversions. Combined with Google, it’s a tool to be reckoned with. In this article, I’ll walk you through remarketing with Google AdWords and how to create remarketing lists that get results. What You'll Learn: Introduction to creating remarketing lists … [Read more...]
Google Optimize Can Drastically Improve Your AdWords (Here Is How)
If you’re serious about running A/B tests on your Google AdWords campaigns, then you need to take a look at Google Optimize. Why? Because it integrates with both AdWords and Google Analytics. When you put those three tools together, you get a split-testing powerhouse. In this article, I’ll explain how to use Google Optimize to improve your … [Read more...]
6 Important New Google Programs That Will Improve Your Conversions And Analytics
Google’s offering free versions of the programs designed to power Analytics 360. Below, I’ll go into detail about six new Google programs you should be using. Google’s had a big year. With the recent rollout of Google Analytics 360 and its subsequent programs, marketers have access to more analytics and detailed reports than ever. But … [Read more...]
Google Attribution 360 – An Undeniable Solution To Marketing Tracking Issues
Want to know where all your sales and leads are REALLY coming from? Google Attribution 360 is your answer. In this post, we tell you how and why. In the past, it was difficult for marketers to know the extent to which each channel contributed to an individual sale. Fortunately, the Information Age is here. Enter Google Attribution 360, a … [Read more...]
How To Do A Conversion Rate Audit Using Google Analytics
Want to increase your conversions? You are in the right place. This is my quick method for reviewing and making conversion rate optimization recommendations for a website, using Google Analytics. Sometimes the best tools are the ones that we already use. Even better, those tools are often free. That’s the case with Google Analytics. It’s a … [Read more...]
