The goal of any organization regardless of industry and size is to grow over time. But with so many moving parts, identifying inefficiencies and addressing challenges head-on in your online business can seem daunting. The reality is that building a solid foundation for growth requires that you understand what makes your site profitable. To … [Read more...]
Checklist: How to Audit Your Analytics and Ensure Data Integrity
Data drives nearly every critical process in your business. To ensure your organization runs smoothly, you need to run an analytics audit regularly. And since your reporting is only as good as the data you’re collecting, we’ve put together a checklist to help you accurately forecast marketing initiatives and maintain good data … [Read more...]
Destination Goals on Google Analytics: Complete Guide
Within Google Analytics, there is a myriad of tools and analyses available to marketers. But destination goals, in particular, offer you a unique way to analyze how well your company’s core objectives are being met. Today, we’re going to show you how to set up a destination goal, what you can track with this goal type, and how to troubleshoot in … [Read more...]
How to Create Remarketing Lists in Google Analytics
Remarketing is a big deal for a good reason: it’s highly effective at increasing conversions. Combined with Google, it’s a tool to be reckoned with. In this article, I’ll walk you through remarketing with Google AdWords and how to create remarketing lists that get results. What You'll Learn: Introduction to creating remarketing lists … [Read more...]
The Perfect Google Ads & PPC Report
For many businesses around the globe, AdWords reporting and analysis is a painfully time-consuming process. Users log into Google Ads (formerly known as Google AdWords) with the goal of keeping a close eye on certain metrics or tracking a campaign. In a perfect world, crafting the perfect Google Ads and PPC (Pay-Per-Click) reports for your … [Read more...]
SEO Reporting The Right Way, 19 SEO Reports Your Boss Wants To See
Ready to learn about SEO reporting? I've taught analytics for years now and spent hundreds of hours in SEO reports. The truth is, there are so many ways to slice and dice data, it can get overwhelming. In this post, we look at the reports that matter most. Watch a video or read about it below. What We'll Cover: The fundamental SEO … [Read more...]
Dwell Time: Why It May Matter More Than Ever For SEO
Familiar with dwell time? It’s a lesser-known metric that MIGHT (probably does - think RankBrain) have a big effect on your SEO. In this article, I’ll cover what it is, why it’s important, and how you can improve yours. What We'll Cover: What is it? How it differes from bounce rate and time on page Is it a ranking factor? … [Read more...]
4 Google Analytics Goals You Should Be Tracking
Want to know if your website is fulfilling your target objectives? If so, then you should monitor Google Analytics goals. What We'll Cover: What a Google Analytics Goal is Event goals URL destination goals Duration goals Page per visit goals Frequently Asked Questions Although GA offers plenty of metrics “out of the … [Read more...]
How To Use UTM Tracking To Analyze Your Digital Marketing Strategy
Learning how to properly utilize UTM tracking in your company’s digital marketing strategy is critical to understanding your target market. In this post, I’ll give you an overview of UTM tracking and how it works, and show you how to use it effectively in your digital marketing strategy. What You'll Learn: What UTM tracking is Why … [Read more...]
Google Optimize Can Drastically Improve Your AdWords (Here Is How)
If you’re serious about running A/B tests on your Google AdWords campaigns, then you need to take a look at Google Optimize. Why? Because it integrates with both AdWords and Google Analytics. When you put those three tools together, you get a split-testing powerhouse. In this article, I’ll explain how to use Google Optimize to improve your … [Read more...]
