If you’re serious about running A/B tests on your Google AdWords campaigns, then you need to take a look at Google Optimize. Why? Because it integrates with both AdWords and Google Analytics. When you put those three tools together, you get a split-testing powerhouse. In this article, I’ll explain how to use Google Optimize to…
4 Google Analytics Goals You Should Be Tracking
You must track your Google Analytics goals! Want to know if your website is fulfilling your target objectives? If so, then you should monitor Google Analytics goals. Although GA offers plenty of metrics “out of the box,” you’ll likely need to set up one or more goals to ensure that your visitors are taking the actions…
Dwell Time: Why It May Matter More Than Ever For SEO
Familiar with dwell time? It’s a lesser-known metric that MIGHT (probably does – think RankBrain) have a big effect on your SEO. In this article, I’ll cover what it is, why it’s important, and how you can improve yours. What is Dwell Time? Dwell time is a concept first introduced in a Bing article back…
How to Create Remarketing Lists Using Google Analytics
Remarketing is a big deal for a good reason: it’s highly effective at increasing conversions. Combined with Google, it’s a tool to be reckoned with. In this article, I’ll walk you through remarketing with Google AdWords and how to create remarketing lists that get results. Intro to How to Create Remarketing Lists If you’ve been…
How To Use UTM Tracking To Analyze Your Digital Marketing
It is important to know how to use UTM tracking for many reasons. In this post, Chrystal Lenardson, Ignite Visibility Director of Strategy, gives an overview of UTM tracking and how it works. If you can’t explain to your clients or your boss how your web marketing efforts are impacting traffic, then you’re going to…
6 Important New Google Programs That Will Improve Your Conversions And Analytics
Google’s offering free versions of the programs designed to power Analytics 360. Below, I’ll go into detail about six new Google programs you should be using. Google’s had a big year. With the recent rollout of Google Analytics 360 and its subsequent programs, marketers have access to more analytics and detailed reports than ever. But…
Google Attribution 360 – An Undeniable Solution To Marketing Tracking Issues
Want to know where all your sales and leads are REALLY coming from? Google Attribution 360 is your answer. In this post, we tell you how and why. In the past, it was difficult for marketers to know the extent to which each channel contributed to an individual sale. Fortunately, the Information Age is here. Enter…
How To Do A Conversion Rate Audit Using Google Analytics
Want to increase your conversions? You are in the right place. This is my quick method for reviewing and making conversion rate optimization recommendations for a website, using Google Analytics. Sometimes the best tools are the ones that we already use. Even better, those tools are often free. That’s the case with Google Analytics. It’s…
SEO Reporting the Right Way, 19 Reports your Boss Wants to See
If you’re handling search engine optimization (SEO) for a variety of clients, then you should know that they’ll be expecting to see SEO reports that justify their investment in your services. You’ll not only need to provide them with key performance indicators (KPI), but you’ll also need to make it easy for them to get…
How You Can Triple the Average Pages Per Visit on Your Blog
Every website, and section of an individual website, has different goals. The goals for an ecommerce site are very different than a news site for example. Generally, they segment websites into the categories of brand, eCommerce, news, lead generation and information based sites. Each of these website types have different KPIs. Well, what people often…
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