Adding Google Analytics to your YouTube account can provide a lot of valuable information about where your YouTube visitors are coming from and what actions they are performing on your YouTube channel. This can be particularly helpful for businesses that have video marketing campaigns, or use videos as an integral part of service delivery or…
UCSD Technology Night, John Lincoln and Mikel Bruce Slides
This week Mikel Bruce and I spoke at UCSD technology night. The subject, SEO, Social Media and Analytics. We had an excellent class and it was a ton of fun. A big thanks to everyone who attended. We only had an hour, so it was very hard to cover all the different aspects of SEO….
You Can Now Find Out When People Read Your Email
Your email activity just became a little less private. A new Chrome extension called Streak will now be able to tell you when and also where you emails were read. While this is only available for Gmail users, Streak will notify the sender when the recipient opens their email. With Streak, an eye icon will…
Universal Analytics – Ignite Published on Marketing Land
Universal Analytics is a new form of Google Analytics that offers easier tracking of goals and more data. All websites will need to upgrade to Universal Analytics within the next year or two. Many websites have upgraded already. Today I had a post published on Universal Analytics on Marketing Land – You can Read it…
New Googlebot for Smart Phone Content, Time to Update for SEO
Googlebot mobile was the name of the crawler Google previously used to crawl and index mobile content on the web. This worked well, however, there were some issue with people’s understanding of how best to utilize the tool. “We’ve seen cases where a webmaster inadvertently blocked smartphone crawling or indexing when they really meant to…
Top 3 Free Alternatives to Google Analytics
Google Analytics may be the hegemonic site analytics tool of the moment (or decade), but it is by no means the only tool you can use to unpack and examine your website metrics. In fact, the use of multiple analytics programs to analyze your site traffic can provide you with a valuable venn diagram of…
Link Method, Tracking Cross Domains and Subdomain Ecommerce Tracking Google Analytics
Often times, people forget an important and (usually) easy step when configuring their cross domain eCommerce tracking in Google Analytics. This step is referred to as the link the method. The link method sounds complicated at first, but really it is very simple. What is the Link Method and How Does it Work The link…
Key Google Hummingbird Update Changes, A New World of SEO
We are pretty much thrilled with the new Google Hummingbird update. The focus of this new algorithm falls directly into Ignite Visibilitiy’s quality content and high-touch SEO strategy. Things have changed with this new Google update. Here is what you need to know. Google will only value links that are clicked on As a result…
Internet Marketing Changes in September – Hummingbird, Blocked Keywords, Facebook!
There were some major updates in September in SEO, AdWords, Analytics and Social Media! Some of the updates include the Google Hummingbird update (and another Penguin Update), Cross Device Conversion Estimated in AdWords, Google blocking all organic keyword data in Google Analytics, Facebook introducing penalties, Facebook changing their contest rules and Pinterest and Instagram launching…
Cross Device Conversions in AdWords Get Internet Marketers Excited
What happens if a shopper first visits your website on their phone through a search, then checks it out again on their tablet and finally makes a purchase on their PC. Can you track that? Well, with the new cross device conversion tracking in AdWords you most certainly can. There are of course some limitations,…