MENUMENU
  • Services
    • Services
      • Search Engine Optimization
      • International Search Marketing
      • Local Search Marketing
      • Pay Per Click Advertising
      • Social Media Marketing
      • Email Marketing
      • Conversion Rate Optimization
      • Public Relations
      • Website Design & Development
      • Reporting & Analytics
      • Amazon Marketing Services
      • Digital Marketing Strategy
      • Franchise Marketing
  • About Us
    • About Ignite Visibility
      • Careers
      • Clients
      • Our Values
      • Our Story
      • Our Team
      • Hiring Notice
      • UCSD Extension Courses
      • Diversity & Inclusion
  • Thought Leadership
      • Our Blog
      • Podcast
      • SEO: The Movie
      • Social Media Marketing: The Movie
      • Book: The Forecaster Method
      • Attend Our Next Digital Marketing Event
  • Contact
  • 619.752.1955
Home / Analytics / Top 3 Free Alternatives to Google Analytics

Top 3 Free Alternatives to Google Analytics

January 22, 2014 By Ignite Marketing Team

Google Analytics may be the hegemonic site analytics tool of the moment (or decade), but it is by no means the only tool you can use to unpack and examine your website metrics. In fact, the use of multiple analytics programs to analyze your site traffic can provide you with a valuable venn diagram of site information and visitor activity.

My favorite alternative (or rather, supplement) to Google Analytics is Piwik. The interesting thing about branching out into analytics programs other than those offered by Google is that they can give you access to some of that pesky “not provided” information that we’ve all come to know and love. Piwik is my favorite alternative to Google Analytics because it is open-source (which means that it is free and the latest stable version can be installed on any server), with unlimited tracking capabilities and support for over 100 search engines.

Piwik Web Analytics for Search Engine TrackingInstallation of Piwik is simple, just insert a given javascript snippet into an existing HTML page, and you’re ready to get started.

Open Web Analytics LogoAnother great open-source web analytics software is Open Web Analytics. OWA was designed to be an alternative to Google Analytics, and offers a heatmaps feature – the demand of which is increasing in popularity in 2014.  OWA is a server software – so it’s designed to be installed and run on your own hosting solution, however it does offer tracking with WordPress and MediaWiki.

Finally, a great wordpress-friendly web analytics program that excels in real time data is Clicky. Clicky is also easy to install as an available plugin through the WordPress CMS, or you can install it manually on any website. Clicky also offers responsive Heatmaps, and also allows you to track users at an IP level, and track usernames and emails, as well as providing real time reports.

Clicky Web Analytics LogoClicky offers free installation for up to three sites, or 100,000 daily page views – which can be great for an individual site owner looking to track a site or two – but the free installation unfortunately does not include access to the heatmaps feature.

Of course, there are many paid and enterprise-level website analytics programs that can give you a wealth of additional information, reports, and data-pools. However, these three analytics programs, used simultaneously, or individually in conjunction with Google Analytics – can help you chart your visitor interaction across a variety of metrics.

 

 

About Ignite Marketing Team

This blog was produced by the Ignite Visibility expert marketing team. It is the result of insight from our agency service lead, research and input from John Lincoln. Learn more about Ignite Visibility

You may also like:


  • The 5 Sales Funnel Stages (Helpful Tools & Tactics)

  • What is a Call to Action? 20 Standout Call to…

  • SEO Reporting The Right Way: SEO Reports Your Team Needs

  • How to Find Your Customer Pain Points

Search Here

NEWSLETTER // SIGN UP NOW

About Ignite Visibility

Ignite Visibility is a premier full-service digital marketing agency based in San Diego, CA. The Ignite Visibility mission is to provide the most effective digital marketing solutions in the industry, a high-touch customer experience, deliver results and use profits to reinvest in client success, employee success and the community. Ignite Visibility is one of the highest awarded digital marketing agencies in the industry, works with some of the biggest brands in the world and is a 6x Inc. 5000 company. Learn more about our services.

 

Contact Us. Let’s Chat!

  • Hidden

Marketing Guides

SEO In 2020: How To Prepare For Major Disruption

"SEO: The Movie" - Have You Seen Our Film? Watch Now

"Social Media Marketing: The Movie" - Have You Seen Our Film? Watch Now

Amazon Seller Central vs Vendor Central

Listen To The Podcast Featuring The Best Minds In Marketing

John Lincoln Interviews Global Director of Digital Marketing & Strategy at Qualcomm, Jessica Jensen

Check Out 227 Free Online Marketing Classes

The 2020 Guide To Dominating SEO With Advanced Schema

Learn More About Our Digital Marketing Agency

Learn More About Our SEO Services

Learn More About Our Paid Media Services

SELECT CATEGORY

Become A Contributor

Interested in writing for Ignite Visibility?

APPLY NOW

Services

  • Search Engine Optimization
  • Pay Per Click Management
  • Conversion Rate Optimization
  • Website Design & Development
  • Social Media Company
  • Public Relations
  • Amazon Marketing Services
  • Franchise Marketing
  • International Services
  • Digital Marketing Agency Services

About

  • Our Team
  • Our Values
  • Clients
  • Reviews
  • UCSD Extension Courses
  • Careers
  • Tools & Resources
  • Sitemap

Contact

4250 Executive Square, Suite 100
La Jolla, California 92037

619.752.1955

Join The Newsletter

Sign up for our newsletter to get the latest from Ignite Visibility.

google parther logo

©2023 Ignite Visibility. All Rights Reserved. Privacy Policy