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Home / Analytics / Top 3 Free Alternatives to Google Analytics

Top 3 Free Alternatives to Google Analytics

January 22, 2014 By John E Lincoln

Google Analytics may be the hegemonic site analytics tool of the moment (or decade), but it is by no means the only tool you can use to unpack and examine your website metrics. In fact, the use of multiple analytics programs to analyze your site traffic can provide you with a valuable venn diagram of site information and visitor activity.

My favorite alternative (or rather, supplement) to Google Analytics is Piwik. The interesting thing about branching out into analytics programs other than those offered by Google is that they can give you access to some of that pesky “not provided” information that we’ve all come to know and love. Piwik is my favorite alternative to Google Analytics because it is open-source (which means that it is free and the latest stable version can be installed on any server), with unlimited tracking capabilities and support for over 100 search engines.

Piwik Web Analytics for Search Engine TrackingInstallation of Piwik is simple, just insert a given javascript snippet into an existing HTML page, and you’re ready to get started.

Open Web Analytics LogoAnother great open-source web analytics software is Open Web Analytics. OWA was designed to be an alternative to Google Analytics, and offers a heatmaps feature – the demand of which is increasing in popularity in 2014.  OWA is a server software – so it’s designed to be installed and run on your own hosting solution, however it does offer tracking with WordPress and MediaWiki.

Finally, a great wordpress-friendly web analytics program that excels in real time data is Clicky. Clicky is also easy to install as an available plugin through the WordPress CMS, or you can install it manually on any website. Clicky also offers responsive Heatmaps, and also allows you to track users at an IP level, and track usernames and emails, as well as providing real time reports.

Clicky Web Analytics LogoClicky offers free installation for up to three sites, or 100,000 daily page views – which can be great for an individual site owner looking to track a site or two – but the free installation unfortunately does not include access to the heatmaps feature.

Of course, there are many paid and enterprise-level website analytics programs that can give you a wealth of additional information, reports, and data-pools. However, these three analytics programs, used simultaneously, or individually in conjunction with Google Analytics – can help you chart your visitor interaction across a variety of metrics.

 

 

About John E Lincoln

John Lincoln (MBA) is CEO of Ignite Visibility (a 2017, 2018, 2019 and 2020 Inc. 5000 company) a highly sought-after digital marketing strategist, industry speaker and author of two books, "The Forecaster Method" and "Digital Influencer." Over the course of his career, Lincoln has worked with over 1,000 online businesses ranging from small startups to amazing clients such as Office Depot, Tony Robbins, Morgan Stanley, Fox, USA Today, COX and The Knot World Wide. John Lincoln is the editor of the Ignite Visibility blog. While he is a contributor, he does not write all of the articles and in many cases he is supported to ensure timely content.

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About The Editor

John E Lincoln, CEO

John Lincoln is CEO of Ignite Visibility, one of the top digital marketing agencies in the nation and a 6x Inc. 5,000 company. Lincoln is consistently named one of the top marketing experts in the industry. He has been recipient of the Search Engine Land "Search Marketer of the Year" award, named the #1 SEO consultant in the USA by Clutch.co, most admired CEO and 40 under 40. Lincoln has written two books (The Forecaster Method and Digital Influencer) and made two movies (SEO: The Movie and Social Media Marketing: The Movie) on digital marketing. He is a digital marketing strategy adviser to some of the biggest names in business. John Lincoln is the editor of the Ignite Visibility blog. While he is a major contributor, he does not write all of the articles.

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