Want to know where all your sales and leads are REALLY coming from? Google Attribution 360 is your answer. In this post, we tell you how and why. In the past, it was difficult for marketers to know the extent to which each channel contributed to an individual sale. Fortunately, the Information Age is here. Enter…
How To Do A Conversion Rate Audit Using Google Analytics
Want to increase your conversions? You are in the right place. This is my quick method for reviewing and making conversion rate optimization recommendations for a website, using Google Analytics. Sometimes the best tools are the ones that we already use. Even better, those tools are often free. That’s the case with Google Analytics. It’s…
How You Can Triple the Average Pages Per Visit on Your Blog
Every website, and section of an individual website, has different goals. The goals for an ecommerce site are very different than a news site for example. Generally, they segment websites into the categories of brand, eCommerce, news, lead generation and information based sites. Each of these website types have different KPIs. Well, what people often…
Why Multichannel Funnels and Attribution Modeling are Important to Marketing
Google Analytics is an incredibly powerful tool for marketers. That is why I love teaching about Google Analytics, along with all the other top web analytics tools, at UCSD Extension. However, one thing that often surprises me is the lack of use of the multichannel funnel and attribution modeling reports in marketing. Marketers have been…
Stop What You’re Doing Right Now and Check Your Google Analytics Setup for These 6 Crucial Components
Multiple Views Each Google Analytics property should have, at the very least, 3 different views: All traffic, Filtered Traffic, and Testing. All traffic should be untouched – and should retrieve all data that comes into the site with no filtration process. Filtered Traffic should exclude the IPs of your home, office, company, support team, website…
Marketing Experts List Top Analytics Programs for 2015
Analytics are at the center of everything in online marketing. Without a good analytics program to back your initiatives, you have no idea how well there are doing! I am a very strong believer in an analytics first mentality, meaning we use metrics for the basis of making all decisions. In this post, we hear…
Google Analytics For an App, Install Analytics for your Application
Here we learn how to set up Google Analytics for an application. We also learn best practices for application analytics installation. As we all know, applications are here to stay! If you are going to make an app, you need to know how to track it. So let’s learn how to track applications with Google…
How to Set Up Universal Analytics Cross Domain Tracking Installation
Google is now offering Universal Analytics as the standard Google Analytics installation. For the most part, it much simpler, flexible and feature rich than previous models of the software. One thing that has changed is the way we implement cross domain tracking. While previously, you had to call the link method, with Universal Analytics, there…
How Does Social Media Analytics Help your Business?
Social Media Analytics is essential for any business as it provides useful insights into your demographic, such as their interest, frequent interaction times and much more. It’s more than looking at Likes and Re-tweets, social media analytics gives you in-depth knowledge for future strategies and allows you to tailor your content to your audience. I…
Installing Google Analytics on YouTube
Adding Google Analytics to your YouTube account can provide a lot of valuable information about where your YouTube visitors are coming from and what actions they are performing on your YouTube channel. This can be particularly helpful for businesses that have video marketing campaigns, or use videos as an integral part of service delivery or…