Universal Analytics is a new form of Google Analytics that offers easier tracking of goals and more data. All websites will need to upgrade to Universal Analytics within the next year or two. Many websites have upgraded already.
Today I had a post published on Universal Analytics on Marketing Land – You can Read it Here
Before you rush and upgrade, make sure to read this.
It should be noted that Universal Analytics is still in beta, so it is not covered by the Google Analytics Premium Service Level Agreement. If you have a premium account, they ask you wait until Phase 3 before you upgrade. Google also recommends that you wait if you plan on using, or are using, any of the following features.
- Google Display Network Impression Reporting
- DoubleClick Campaign Manager Integration
- Google Analytics Demographics and Interests Reports
None of these features currently work in Universal Analytics (as of the date this article was published). Also, once you start the transfer, there is no way to go back — so make sure you are ready!
If you have any questions about Universal Analytics, be sure to let us know!