Not all leads exist equally. While all pose some value to your company, assuming each is equally likely to convert is naïve.Consequently, you need a system for deciding which leads to dedicate time to. That’s why marketers invented the Marketing Qualified Lead (MQL) and Sales Qualified Lead (SQL) metrics. In this guide, Sebastian Turner, VP…
Optimize Marketing Performance With Conversion Tracking
You may have reporting set up to track your conversion data, but the numbers you’re getting may not be the full picture. Have you checked how your conversion tracking is working lately? If not, it’s time to investigate. In this blog, James Semczuk, Analytics Strategist, will show you how regular conversion tests can help make…
Referral Traffic: What Is This Metric & Why Is It Critical?
You know you’ve made it when your business starts bringing in unsolicited referral traffic. In this blog, James Semczuk, Analytics Strategist, will explain what it is, how to get it, and how to track it so that you can find long-term success. What You’ll Learn What is a Referral in Google Analytics 4? Set up GA4…
First Party Data: What Is It & Why Is It Critical for Marketing?
First party data is crucial for marketing as it can help you learn about your audiences and hone your targeting, helping you reach the right people at the right time. In this blog post, James Semczuk, Ignite Visibility’s Analytics Strategist, will explore first-party data and how you can use it to elevate your marketing efforts. What…
How to Build the Perfect SEO Report for Your Campaigns
As we wrap up 2025 and head into 2026, the importance of delivering clear and impactful reports to clients in the ever-evolving world of SEO has never been more critical. With the growing complexity of SEO strategies and tools, clients need transparency and actionable insights to understand how your efforts are driving results. From quarterly…
First Party and Third Party Cookies: Your Step-by-Step Marketing Transition Guide
We’ve long talked about the arrival of a cookie-less world, but like anything else in digital marketing, that position seems to be ever-evolving. Are they going? Are they staying? In this blog, James Semczuk, Analytics Strategist, will talk about third party cookies, their impact on digital marketing, and where a browser might get cookies. What…
7 Common Google Analytics Issues & Workarounds
Google Analytics (GA) is among the most important tools for data-driven decision-making. The platform allows for even more effective analytics and reporting since its transition from Universal Analytics (UA) to Google Analytics 4 (GA4). However, there are certain Google Analytics issues that can hinder your ability to properly use this tool, such as various internal…
Get the Most from Google Ads Data Manager
If you want to get the best results from your Google Ads, there’s a powerful tool you can use to your advantage: Google Ads Data Manager. In an era where first-party data matters more than ever, you can use it effectively by mastering this and other tools in your campaigns. Here, VP of Paid Search,…
Google Ads Reporting: Top 4 Google Ad KPI’s for Marketing Execs
For many businesses around the globe, AdWords reporting and analysis is a painfully time-consuming process. Users log into Google Ads (formerly known as Google AdWords) with the goal of keeping a close eye on certain metrics or tracking a campaign. In a perfect world, crafting the perfect Google Ads and PPC (Pay-Per-Click) reports for your…
Crunching the Numbers: ROMI Formula and Its Impact on Strategy
Return On Marketing Investment: ROMI What is ROMI? ROMI, or return on marketing investment, is a metric used to evaluate the effectiveness and profitability of marketing campaigns or initiatives. It measures the return generated from marketing activities, such as advertising or promotional campaigns, by comparing the revenue generated from the marketing initiative to the cost…