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Home / Archives for Tyler Kollenborn

Tyler Kollenborn

Tyler Kollenborn is VP of Data, Analytics, and Insights at Ignite Visibility. Tyler's career began in strategy consulting and then finance. He paired his ability to help businesses thrive with a passion for data and technology by becoming a Data Strategist. Tyler has been able to apply technical ability with business acumen to improve business across a wide range of clients and finds joy in leading Data Teams. He is instrumental in driving revenue growth, building high-performing teams, and forging strategic partnerships. Tyler's expertise lies in his ability to blend strategic thinking with operational excellence, making him a valuable asset in any organization looking to scale and succeed in competitive markets. He is passionate about technology and innovation and is dedicated to helping businesses harness the power of cutting-edge solutions to achieve their goals.

About Tyler Kollenborn

Tyler Kollenborn is VP of Data, Analytics, and Insights at Ignite Visibility. Tyler's career began in strategy consulting and then finance. He paired his ability to help businesses thrive with a passion for data and technology by becoming a Data Strategist. Tyler has been able to apply technical ability with business acumen to improve business across a wide range of clients and finds joy in leading Data Teams. He is instrumental in driving revenue growth, building high-performing teams, and forging strategic partnerships. Tyler's expertise lies in his ability to blend strategic thinking with operational excellence, making him a valuable asset in any organization looking to scale and succeed in competitive markets. He is passionate about technology and innovation and is dedicated to helping businesses harness the power of cutting-edge solutions to achieve their goals.

The Importance of Referral Traffic in Campaign Performance Measurement

By Tyler Kollenborn

You know you’ve made it when your business starts bringing in unsolicited referral traffic. In this blog, Tyler Kollenborn, VP of Data, Analytics, and insights, will explain what it is, how to get it, and how to track it so that you can find long-term success. What You’ll Learn What is a Referral in Google…

First Party Data Audiences: The Digital Marketing Guide

By Tyler Kollenborn

First party data is crucial for marketing as it can help you learn about your audiences and hone your targeting, helping you reach the right people at the right time. In this blog post, Tyler Kollenborn, Ignite Visibility’s VP of Data, Analytics, & Insights, will explore first-party data and how you can use it to…

Google’s Third-Party Cookies Phaseout Crumbles!

By Tyler Kollenborn

Digital advertising has been highly dependent on third-party cookies for decades. While cookies collect valuable information on internet users, there’s been backlash about their impact on privacy. With those concerns, Google began to chart a path for cookieless advertising but continuously delayed it.  In this article, Tyler Kollenborn, VP of Data, Analytics and Insights, will break…

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