You know you’ve made it when your business starts bringing in unsolicited referral traffic. In this blog, Tyler Kollenborn, VP of Data, Analytics, and insights, will explain what it is, how to get it, and how to track it so that you can find long-term success. What You’ll Learn What is a Referral in Google…
First Party Data Audiences: The Digital Marketing Guide
First party data is crucial for marketing as it can help you learn about your audiences and hone your targeting, helping you reach the right people at the right time. In this blog post, Tyler Kollenborn, Ignite Visibility’s VP of Data, Analytics, & Insights, will explore first-party data and how you can use it to…
Google’s Third-Party Cookies Phaseout Crumbles!
Digital advertising has been highly dependent on third-party cookies for decades. While cookies collect valuable information on internet users, there’s been backlash about their impact on privacy. With those concerns, Google began to chart a path for cookieless advertising but continuously delayed it. In this article, Tyler Kollenborn, VP of Data, Analytics and Insights, will break…