Ad relevancy is critical in attracting new audiences, which is how contextual advertising and AI can help. Together, these two tools can get your ads in front of your target audiences in the right place and at the right time based on the content they consume. In this blog post, Ignite Visibility’s VP of Paid…
Ad Refresh Guide: How to Get the Most from Paid Social Channels
When trying to engage audiences online, you need to do what you can to avoid ad fatigue. According to recent stats, people who see ads 6 to 10 times are 4.1% less likely to purchase a product, with that number increasing with additional instances. How can you ensure your ads stay fresh in people’s minds…
Get the Most from Google Ads Data Manager
If you want to get the best results from your Google Ads, there’s a powerful tool you can use to your advantage: Google Ads Data Manager. In an era where first-party data matters more than ever, you can use it effectively by mastering this and other tools in your campaigns. Here, VP of Paid Search,…
Mastering the Meta Learning Phase: How to Optimize Your Ads for Success
By bracing and optimizing for Meta’s “Learning Phase,” you can avoid a negative impact on your ad campaigns. In this blog, the Associate Director of Paid Media here at Ignite Visibility, Jenna Long, will explain more about the Meta learning process and how you can optimize your ad campaigns throughout. What You’ll Learn: Understanding…
How to Run YouTube Ads That Maximize Your Reach
Knowing how to run YouTube ads can help you take full advantage of this invaluable paid media channel.Recent innovations in YouTube ads, including YouTube Shorts and enhanced targeting, have revolutionized this channel, helping you establish a strong connection with your audiences with the right approach. In this blog, Ignite Visibility’s Director of Paid Media, Scott…
What is Pay-Per-Click Advertising? A How-To Guide for PPC in 2024
When used the right way, pay-per-click (PPC) campaigns will help you maximize your reach and connect with your target audiences. The key is knowing how to approach these campaigns to get the best results. In this blog, Ignite Visibility’s SVP of Paid Media, Meghan Parsons, will guide you through the ins and outs of pay-per-click advertising…
Why You Need Enhanced Conversions For Your Google Ads
Want to make the most of a cookie-less world with first-party data? Enhanced conversions are the key to improving your PPC campaigns with better targeting capabilities. In this blog, Logan Schiff, VP of Paid Search, will review the basics of enhanced conversions in Google Ads and how to set them up for your strategy. What…
Is Ad Fatigue Fake? What Is It & How to Improve Ad Performance
In the world of digital marketing, where Facebook, TikTok, and YouTube reign supreme, advertisers often point fingers at “ad fatigue” as the culprit for underperforming campaigns. But, is ad fatigue the real issue? With over a decade of experience and having managed millions in media spend, Christian Nicolini, VP of Performance Media is sharing his…
18 Google Ad Extensions to Transform Your Ad Performance (2024 Complete Guide)
If you’re a marketer, it’s probably safe to say you’re familiar with the benefits of Google Ads. But what about Google Ads extensions? In this blog, Meghan Parsons, VP of Paid Media here at Ignite Visibility, will give you some insights into Google ad extensions. I’ll walk you through the different types of ad extensions,…
What is the Google Display Network? 10 Strategies To Implement Now
Visual advertising is among the most effective, which is where the Google Display Network can help. In this complete guide to the Google Display Network, by our paid media expert Meghan Parsons, you’ll learn all about the Google ad network and how you can use it to your advantage. What You’ll Learn What is the…