Running ads on Google is one of the staples of modern marketing, and offers multiple ways to reach your audience through the Display and Search networks But to advertise effectively, you have to know which network works best for your goals. In this article, you’ll learn the differences between Google Search Network and Google Display Network and … [Read more...]
Should You Use Enhanced CPC in Your Google Ads (Adwords) Campaigns?
How exactly does Enhanced CPC (ECPC) work? By the end of this post, you’ll know all the details ... and whether it’s a good way to bid on Google Ads (Adwords) for your business. What We'll Cover: How It Works for Google Ads Smart Bidding versus manual CPC Review a case study example Is it more cost-efficient? Is Enhanced CPC … [Read more...]
How Much Does Facebook Advertising Cost?
Facebook advertising is one of the best ways to gain traction for your business online. But how much does Facebook advertising really cost? I'll break it all down for you in this article. What We'll Cover: Types of Facebook advertising costs Campaign objectives and how they relate to business goals Relevance metrics Facebook … [Read more...]
How to Use Email Retargeting to Boost Your Ad Returns
Have you experimented with email retargeting? If not, it’s time to get started. In this post, I’ll cover the in’s and out’s of email retargeting, how it works, and why businesses should be using it. What We'll Cover: What it is Why it's important in this strategy How to use it in your ad strategy How to set it up in Google Ads … [Read more...]
Gmail Ads: 7 Tips to Improve Results
Want an easy way to expand your email marketing? Why not combine it with the power of PPC using Gmail ads? Google’s Gmail Ads let’s send your PPC ads straight to user’s’ inboxes. In this article, I’ll go over a few tips and strategies to make your Gmail ads as effective as possible to boost engagement and conversion rates. What We'll … [Read more...]
Everything You Need to Know About ROPO (And How It Can Help Your Business)
Understanding ROPO and how to calculate it in 2019 is crucial to understanding customer behavior and buying trends. In this article, I will go over what ROPO is, why it’s important to your business, and how to calculate it. What We'll Cover: What ROPO is Why it's important to marketers How to calculate ROPO: Click-to-call … [Read more...]
Bing Shopping Ads Are Exploding in Popularity (And Freaking Google Out)
Thinking about Bing Shopping Ads? You should be! This article will tell you everything you need to know to be a pro with Bing Shopping. What We'll Cover: What Bing shoppping ads are Bing shopping ads vs. Google shopping ads Benefits of Bing: Less Competition More flexibility Bing shopping ads flexibility … [Read more...]
How to Find the Right Google Ads Negative Keywords
Are you using negative keywords? You probably are, even if you don’t know it. But you may not be using them as effectively as possible. In this article, I'll walk you through a few of my tricks to finding the right negative keywords for your brand. What We'll Cover: What negative keywords are Types of negative keywords: Negative … [Read more...]
How to Use Google Responsive Search Ads to Double Your Ad Traffic
If you rely on Google Ads to promote your brand online, then you should know about Google’s responsive search ads. In this article, I’ll go over what you need to know about the responsive search ads and how you should be taking advantage of them. What We'll Cover: What RSAs are How automatic testing works RSAs best practices RSAs … [Read more...]
What Do You Know About Franchise PPC?
Businesses face a few challenges when it comes to franchise PPC campaigns. Franchises aren’t your average business, and they don’t run your average campaign. In this article, I’ll cover a few things you need to know to effectively execute and manage a franchise PPC campaign. What We'll Cover: Who should handle franchise PPC - the … [Read more...]
