Have you experimented with email retargeting? If not, it’s time to start. In this post, I’ll cover the in’s and out’s of email retargeting and why businesses should be using it. We all know (and hopefully, love) email marketing. It is, after all, one of the most dominant communication channels and is expected to reach 90.9% of those … [Read more...]
Gmail Ads: 7 Tips to Improve Results
Want an easy way to expand your email marketing? Why not combine it with the power of PPC? Google’s Gmail Ads let you do just that: send your PPC ads straight to user’s inboxes. In this article, I’ll go over a few tips and strategies to make your Gmail ads as effective as possible. What are Gmail Ads? Gmail ads are ads sent through email. … [Read more...]
3 Innovative Ways to Optimize Your Facebook Campaign
Facebook campaigns getting a bit stale? Don't worry, it happens to the best of us. Luckily, the platform's constantly introducing new features for advertisers to take advantage of. Here are three you should be using to optimize your Facebook campaigns. Use Facebook Campaign Budget Optimization The least exciting part of running a … [Read more...]
Google Responsive Search Ads (How To Use Them)
Google responsive search ads are very cool. If you rely on Google AdWords to promote your brand, then you should know about Google’s new responsive search ads. In this article, I’ll go over what you need to know about the new ads. As the name implies, they’re perfectly suitable for all devices. They’ll look great on a laptop, desktop, … [Read more...]
The Secret of Successful Dynamic Search Ads (How They Work)
Curious about dynamic search ads? You’ve come to right place. In this post, I’ll take you through the in’s and out’s of dynamic search ads, and how to determine if they’re best for your business. What Are Dynamic Search Ads? At first glance, dynamic search ads appear to just another ad in users search results. But to the trained eye, … [Read more...]
8 Advanced Google AdWords Remarketing Strategies That Work
Not satisfied with lackluster returns on your Google AdWords remarketing efforts? If so, then it might be time to take a look at some advanced strategies. Fortunately, there are plenty of options to choose from. Even better: your competitors probably don’t know about them. In this article, we’ll go over some of the most effective AdWords … [Read more...]
Is LinkedIn Advertising Right For Your Business? (How To Know)
LinkedIn advertising isn’t for everyone. In fact, everything about it - from what and how you post to whether you should run ads - is different than your typical social media platform. I’ll cover the basics of LinkedIn advertising and whether or not it’s right for your business. Full article, video and podcast below. Watch a Video On … [Read more...]
How to Create Remarketing Lists Using Google Analytics
Remarketing is a big deal for a good reason: it’s highly effective at increasing conversions. Combined with Google, it’s a tool to be reckoned with. In this article, I’ll walk you through remarketing with Google AdWords and how to create remarketing lists that get results. Intro to How to Create Remarketing Lists If you’ve been reading this … [Read more...]
What The Facebook Ad Targeting Changes Mean for Your Business
Facebook’s found itself in some hot water lately. And consequently, it’s had to make a few adjustments to how it collects and distributes customer data. This will inevitably have an effect on how marketers use Facebook. But before you panic, read this. I’ll cover what you need to know about the changes and how they may affect your … [Read more...]
How To Create A Facebook Block List For Your Ad Campaigns
If you’re using the Facebook Audience Network in your advertising campaigns, then you’ll want to keep your ads from appearing on certain controversial or unsavory sites. To make that happen, you need to know how to create a Facebook block list. As the name implies, a block list is a list of sites that are blocked from showing your ads. You … [Read more...]
