Now more than ever, small businesses face unique challenges when it comes to promoting their business and driving qualified traffic—whether in person, online, or both. Small business advertising doesn’t need to be expensive to be effective. Brands need to get strategic with their ad spend, repurpose marketing assets when possible, and target audiences with expert-precision….
All The Different Google Ads Extension Types (And Why You Need Them)
If you’re a marketer, it’s probably safe to say you’re familiar with the benefits of Google Ads. But what about Google Ads extensions? This guide will walk you through all the different types of extensions, as well as why and how you should be using them to grow your business. What We’ll Cover: What Google…
How To Do LinkedIn Remarketing (And Why All B2Bs Should)
If you’re running a B2B company, your online marketing strategy probably relies heavily on LinkedIn. But are you using the social media site for remarketing? Many strategists don’t even know about LinkedIn’s retargeting capabilities. That’s too bad, because they’re missing out on a great way to generate revenue. In this article, we’ll go over how…
What are Broad Match Modifiers & How to Find the Right Keywords
Google Ads offers a variety of keyword matching options when it comes to controlling who sees your ads. One of those options is called Broad Match Modifier, which shows ads whether or not exact keywords or their variants are present in the search query. In this article, we’ll cover everything you need to know about…
Google Customer Reviews: What They Are and How to Get Them
Today, your most important business asset is your reputation. That’s where getting on Google’s Customer Reviews come in. Customers look to the search engine to learn about everything from winter coats to restaurants to the best plumber in town. Here’s how to boost your profile through the free platform. What You’ll Learn: The change from…
The Difference Between Google’s Search Network and Display Network
Running ads on Google is one of the staples of modern marketing, and offers multiple ways to reach your audience through the Display and Search networks But to advertise effectively, you have to know which network works best for your goals. In this article, you’ll learn the differences between Google Search Network and Google Display…
Should You Use Enhanced CPC in Your Google Ads (Adwords) Campaigns?
How exactly does Enhanced CPC (ECPC) work? By the end of this post, you’ll know all the details … and whether it’s a good way to bid on Google Ads (Adwords) for your business. What We’ll Cover: How It Works for Google Ads Smart Bidding versus manual CPC Review a case study example Is it…
How Much Does Facebook Advertising Cost?
Facebook advertising is one of the best ways to gain traction for your business online. But how much does Facebook advertising really cost? I’ll break it all down for you in this article. What We’ll Cover: Types of Facebook advertising costs Campaign objectives and how they relate to business goals Relevance metrics Facebook advertising costs by industry…
How to Use Email Retargeting to Boost Your Ad Returns
Have you experimented with email retargeting? If not, it’s time to get started. In this post, I’ll cover the in’s and out’s of email retargeting, how it works, and why businesses should be using it. What We’ll Cover: What it is Why it’s important in this strategy How to use it in your ad strategy…
Gmail Ads: 7 Tips to Improve Results
Want an easy way to expand your email marketing? Why not combine it with the power of PPC using Gmail ads? Google’s Gmail Ads let’s send your PPC ads straight to user’s’ inboxes. In this article, I’ll go over a few tips and strategies to make your Gmail ads as effective as possible to boost…