Facebook’s found itself in some hot water lately. And consequently, it’s had to make a few adjustments to how it collects and distributes customer data. This will inevitably have an effect on how marketers use Facebook. But before you panic, read this. I’ll cover what you need to know about the changes and how they…
How To Create A Facebook Block List For Your Ad Campaigns
If you’re using the Facebook Audience Network in your advertising campaigns, then you’ll want to keep your ads from appearing on certain controversial or unsavory sites. To make that happen, you need to know how to create a Facebook block list. As the name implies, a block list is a list of sites that are…
TRY THIS – Google Life Event Targeting (How It Works)
Google AdWords offers a number of targeting strategies to help you reach people in your market. One of the most overlooked options is life event targeting. With life event targeting, you can run ads to people who are going through major changes in their lives, such as moving or getting married. It’s an especially effective…
Yes, You Can Boost Sales With In-Market Audiences (Here Is How)
How would you like to target your ads to people who are ready and willing to buy the product that you’re selling? You can do that with Google in-market audiences. In this article, I’ll teach you how to use them to get more sales. If you’re not familiar with in-market audiences, they’re a targeting method…
8 Exciting New Advertisement Ideas You Can’t Live Without
Need a few new advertisement ideas? You’ve come to the right place. Below, I’ll go over some of the most exciting new advertisement features and options available today. Advertisement Ideas: Life Events in Google AdWords AdWords has always featured a healthy mix of targeting options. Now, it’s adding another one to the list with Life…
The Method To Drive BIG Traffic With Quora Advertising & SEO
Looking to get more visitors to your website? If so, check out Quora advertising and SEO. Why? Because it’s a way to reach potential customers that your competitors might not be using. Also, it’s an additional source of traffic. That means if some of your other marketing channels have a dry spell, then maybe Quora…
12 Online Ads You Should Be Considering In 2018
So you want to run online ads? It’s about time! Digital ad spending now surpasses TV ad spending, and for good reason! In this post, I’ll walk you through most of your options for online advertising. That’s why I put together this list of 12 online ad formats you should be considering, and why they’ll…
Should You Use Enhanced CPC in Your AdWords Campaigns?
Lot’s of people use enhanced CPC… But is Enhanced CPC a wise strategy? By the end of this post, you will know the good and the bad. Some people think so because it’s a type of marketing automation. Google manages your bids so you don’t have to. On the other hand, there are marketers who…
How To Hack Your Negative Keywords And Boost Performance
Are you using negative keywords? Sure you are… But there are probably a few hacks you don’t know. These little tricks make all the difference. Don’t let the name fool you. Negative keywords can do wonders for your campaign. But in all the fuss to collect the best positive keywords they can, marketers often overlook…
How To Use The Google AdWords Editor (Pro Tips)
If you’re using Google AdWords to promote your brand, you might find that you need the ability to manage your campaigns offline every now and then. Fortunately, you can do that with the AdWords Editor. That’s because AdWords Editor is a downloadable application. It runs on your local workstation, not in the cloud. When you’re…
