How do you really determine your cost per click target? In this article, I'll give you the full answer. By the end, you'll have a masters degree in cost per click. Well, not really... But you'll be close! Unfortunately, that’s not necessarily an easy task. It involves crunching a lot of numbers derived from your own analytics and current … [Read more...]
Future Report: Google Assistant Ads are Coming. Are You Ready?
It’s no secret smart speakers are on the rise. An estimated 47.3 million people in the US alone have already invited Alexa and Google Assistant into their homes. Which means voice-based ads present a massive opportunity for marketers. Below, we’ll look more closely at Google Assistant Ads: where they are now, and where we think they're … [Read more...]
Paid Media 2019 – Beginner To Domination In New Or Mature Market
Paid media in 2019 is different than years before. In this video and article, I cover how you begin and maximize your paid media strategy. Watch the Video or Read the Full Article Below What We'll Cover: Basic Start with Google Ads Match types: begin with exact match Match types: add in phrase match and broad match Moving … [Read more...]
Before You do Amazon Advertising, Read This Cheat Sheet
Are you looking for a way to stand out on Amazon? Amazon advertising is key. In this article, I’ll take you through everything you need to know to set up for success. When customers go to Amazon, they have over 600 million products to choose from. The good news? Your product can stand out. All it takes is a great product and a little … [Read more...]
Facebook Ad Cheat Sheet (OF YOUR DREAMS) 11 Powerful Ad Types
There’s no doubt that Facebook is a force to be reckoned with as far as paid ads are concerned. Given Instagram’s success with video content and more interactive brand-experiences, Facebook has added a whole host of new advertising features to keep pace. From Stories to Carousel to Videos and the Instant Experience, here’s a look at Facebook’s … [Read more...]
How to Set Up And Use Google’s Customer Reviews
Today, your most important business asset is your reputation. That’s where getting on Google’s Customer Reviews come in. Customers look to the search engine to learn about everything from winter coats to restaurants to the best plumber in town. Here’s how to boost your profile through the free platform. First, Google Customer Reviews Used to … [Read more...]
Ultimate Guide To Google Shopping Ads: Tips, Tricks, and Strategies
Last updated: 1/28/18 There's no shortage of ways to increase sales for your ecommerce business. But one of the best happens to be one of the easiest to implement: Google Shopping ads. In this guide, I'll walk you through how to set up a Shopping Campaign and get your products to the top of the SERPs. Essentially, Google Shopping Ads are … [Read more...]
Competitors Bidding On Your Brand? How To Stop Them
Losing ad rank is never easy - and losing rank on your own brand name is even worse. Unfortunately, other brands bidding on your name is an all too common occurrence. In this article, I’ll go over the steps you should take to stop competitors from bidding on your branded terms. Watch the Video or Read the Full Article Below What you’ll … [Read more...]
The Insider’s Guide to Facebook Instant Experience Ads
Experimented with Facebook Instant Experience ads? Whether you have or not, you'll want to give this guide a read. In it, I'll cover what the updated ad format is and which businesses should be using it. What Are Facebook Instant Experience ads? Facebook Instant Experiences are full-screen ad experiences. If they sound familiar, that’s … [Read more...]
How to Determine the Best Google Ads Bid Strategy For Your Business
Not sure how to pick the Google Ads bid strategy that’s right for you? In this article, Ignite Visibility’s Paid Media Strategist Christian Nicolini goes over a few tips to get you started. How Your Google Ads Bid Strategy and Budget Affects Your Ad Placement Before we jump into strategy, let's take a look at the role your budget and bid … [Read more...]
