Remarketing is a big deal for a good reason: it’s highly effective at increasing conversions. Combined with Google, it’s a tool to be reckoned with. In this article, I’ll walk you through remarketing with Google AdWords and how to create remarketing lists that get results. What You'll Learn: Introduction to creating remarketing lists … [Read more...]
Google Dynamic Remarketing: The Ultimate Resource
Marketing has one main objective—to drive sales. And often, this involves creating advertisements to pique the interest of potential customers and encourage them to make a purchase. But, here’s the problem—on a monthly basis, you have a seemingly endless supply of products and/or services that need to be promoted. But what do you do once everyone … [Read more...]
8 PPC Strategies for Search Marketing Campaigns You Can’t Afford to Skip
How do you get the best results from a PPC strategy? The key is making the most of the tools offered in Google Ads. Yes, pay-per-click advertising is a competitive field - but with the right tools and the right strategy, you can still come out on top. While boosting your clicks and conversions may seem like alchemy, there are many … [Read more...]
The 2020 Guide to Running YouTube Advertising
Are you wondering if YouTube ads are right for your business? How do YouTube Ads Work? In this article, I'll go over ad formats, when to use them, and how to assess whether YouTube is right for your brand. Here's your YouTube advertising guide. What You'll Learn: Why YouTube is critical for advertisers The different YouTube ad … [Read more...]
25 Small Business Advertising Ideas That Won’t Break the Bank
Now more than ever, small businesses face unique challenges when it comes to promoting their business and driving qualified traffic—whether in person, online, or both. Small business advertising doesn’t need to be expensive to be effective. Brands need to get strategic with their ad spend, repurpose marketing assets when possible, and target … [Read more...]
All The Different Google Ads Extension Types (And Why You Need Them)
If you’re a marketer, it’s probably safe to say you’re familiar with the benefits of Google Ads. But what about Google Ads extensions? This guide will walk you through all the different types of extensions, as well as why and how you should be using them to grow your business. What We'll Cover: What Google Ads Extensions are How … [Read more...]
11 Google Display Network Strategies & Display Advertising Tips
Advertising on Google is arguably one of the most effective ways to market your business. And if you’re not using the Google Display Network, you’re missing out on a valuable way to expose your brand. Follow these 11 strategies to get started – and read to the end for a quick Google Display Network FAQ. What You'll Learn: What the Google … [Read more...]
How To Do LinkedIn Remarketing (And Why All B2Bs Should)
If you’re running a B2B company, your online marketing strategy probably relies heavily on LinkedIn. But are you using the social media site for remarketing? Many strategists don’t even know about LinkedIn’s retargeting capabilities. That’s too bad, because they’re missing out on a great way to generate revenue. In this article, we’ll go over how … [Read more...]
What are Broad Match Modifiers & How to Find the Right Keywords
Google Ads offers a variety of keyword matching options when it comes to controlling who sees your ads. One of those options is called Broad Match Modifier, which shows ads whether or not exact keywords or their variants are present in the search query. In this article, we'll cover everything you need to know about the match type and how to use … [Read more...]
Google Customer Reviews: What They Are and How to Get Them
Today, your most important business asset is your reputation. That’s where getting on Google’s Customer Reviews come in. Customers look to the search engine to learn about everything from winter coats to restaurants to the best plumber in town. Here’s how to boost your profile through the free platform. What You'll Learn: The change … [Read more...]
