Want to excel with streaming advertisements? Hulu, especially since its acquisition by Disney, continues to grow as one of the top streaming platforms among audiences of all types. Today, Hulu has more than 43 million subscribers, with 4.4 million of them subscribing to Live TV, and the platform saw a total of $12 billion in…
What is Programmatic Advertising? Common Questions, Answers & Examples
From small local businesses to large corporations, anyone looking to reach a targeted audience can benefit from programmatic advertising. Whether you’re a retail brand looking to target a global audience or a local bakery aiming for nearby customers, programmatic ads ensure efficient spending and a greater return on investment. With new privacy regulations like CCPA…
How to Calculate CPC: Determine Your Cost Per Click Ad Target
Understanding your CPC (cost per click) is crucial for online advertising success. It’s more than just a metric; it’s a guiding force steering your business toward profitability. In this article, Senior Vice President of Paid Media, Meghan Parsons, will walk you through a comprehensive examination of your analytics to truly understand the impact your marketing…
How Audience Personas Enhance Demographic Targeting & Inbound Efforts
Marketers often leverage demographic insights to create detailed audience personas. By understanding specific audience segments and their preferences, audience persona-based marketing can ensure ads and content align with audience expectations. In this article, Franchise Content Manager, Khanyi Moshia, discusses audience-based marketing. Learn how to craft buyer personas and then design data-driven digital marketing strategies. What…
Maximize Visibility With the Help of Contextual Advertising & AI
Ad relevancy is critical in attracting new audiences, which is how contextual advertising and AI can help. Together, these two tools can get your ads in front of your target audiences in the right place and at the right time based on the content they consume. In this blog post, Ignite Visibility’s VP of Paid…
Ad Refresh Guide: How to Get the Most from Paid Social Channels
When trying to engage audiences online, you need to do what you can to avoid ad fatigue. According to recent stats, people who see ads 6 to 10 times are 4.1% less likely to purchase a product, with that number increasing with additional instances. How can you ensure your ads stay fresh in people’s minds…
Get the Most from Google Ads Data Manager
If you want to get the best results from your Google Ads, there’s a powerful tool you can use to your advantage: Google Ads Data Manager. In an era where first-party data matters more than ever, you can use it effectively by mastering this and other tools in your campaigns. Here, VP of Paid Search,…
Mastering the Meta Learning Phase: How to Optimize Your Ads for Success
By bracing and optimizing for Meta’s “Learning Phase,” you can avoid a negative impact on your ad campaigns. In this blog, the Associate Director of Paid Media here at Ignite Visibility, Jenna Long, will explain more about the Meta learning process and how you can optimize your ad campaigns throughout. What You’ll Learn: Understanding…
How to Run YouTube Ads That Maximize Your Reach
Knowing how to run YouTube ads can help you take full advantage of this invaluable paid media channel.Recent innovations in YouTube ads, including YouTube Shorts and enhanced targeting, have revolutionized this channel, helping you establish a strong connection with your audiences with the right approach. In this blog, Ignite Visibility’s Director of Paid Media, Scott…
What is Pay-Per-Click Advertising? A How-To Guide for PPC in 2024
When used the right way, pay-per-click (PPC) campaigns will help you maximize your reach and connect with your target audiences. The key is knowing how to approach these campaigns to get the best results. In this blog, Ignite Visibility’s SVP of Paid Media, Meghan Parsons, will guide you through the ins and outs of pay-per-click advertising…