Wondering what ROAS is? If you’re in charge of advertising for your brand or ecommerce site, it’s an acronym you need to be very familiar with. In this article, I’ll cover the concept of ROAS in-depth and give you some insight as to how to calculate it for your brand to make the most of…
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Value-Based Bidding: Maximize Your Returns With Paid Media Ads
If you’re working in the world of paid media advertising, you know that it is evolving. There are some big changes coming to paid media advertising over the next couple of years. The strategy itself isn’t new. But, the push to focus on it is coming directly from and through media giant Google itself. Let…
What is the Google SERP? Rank High on The Search Engine Results Page
Google SERP means: “SERP stands for Search Engine Results page. This refers to the pages of results that are returned when someone does a search in a search engine such as Google, Bing, Yahoo, Yandex or other.” In this post, you will learn how search engine results pages (SERPs) work, as well as all their…
Advolution: How to Build a Systematic, Self-Improving & Future-Proof Digital Marketing Program
Digital marketing expert John Lincoln is proud to announce the launch of his latest groundbreaking book, Advolution! Often at the forefront of the industry, John has been a leader in the digital marketing space for over 15 years. He’s worked with thousands of clients to increase their sales and brand awareness through digital marketing. When…
YouTube Specs: All You Need to Know About YouTube Video Specs
YouTube remains the most popular video streaming platform. In fact, over half of internet users visit the site daily, generating billions of views. So, if you’re advertising on this platform, it’s important to get it right. In the following article, we’ll review YouTube ad specs and the options available for advertisers on YouTube. What We’ll…
Should You Pay for Twitter Verification?
In a world where 280 characters can cause a scandal, start a revolution, or make us laugh till we cry, Twitter is a dominant force. With 368 million daily active users, it’s evolved into a buzzing hub of information exchange, news dissemination, and meme creation. Twitter’s blue checkmark, a symbol of authority and authenticity, has…
How to Use Q&A (Question and Answer) and FAQ Schema Markup
Question & answer schema, also known as Q&A or FAQ schema, gives you more real estate in Google! And it might even help with voice search… In this article, we’ll dive into all you need to know about schema and how you can add it to your site. What You’ll Learn: What schema is What…
How To Use 301 Redirects To Boost Traffic & Retain Authority
What is a 301 redirect and how do you use it? It’s a tool that every digital marketer should know how to use to help retain their authority or even boost their site traffic. Keep reading to find out more about this popular permanent redirect, how to use it, and practices that you should avoid….
UTM Tracking: How to Measure the Success of Your Campaigns
Learning how to properly use UTM tracking in your company’s digital marketing strategy is critical to understanding your target market. In this post, I’ll give you an overview of UTM tracking and how it works, and show you how to use it effectively in your digital marketing strategy. What You’ll Learn: What Is UTM Tracking?…
Paid Media AI: How AI is Revolutionizing Paid Media Campaigns
In a world where digital marketers constantly seek an elusive competitive edge, paid media AI has swooped in like a superhero to save the day—cape and all. But what happens when we introduce our tech-savvy savior to the dynamic realm of paid media? Buckle up because we’re about to embark on an exhilarating journey into…