Some of our largest clients are franchises. In this article, I outline the basics – both to attract franchisees and keep each franchise up and running. While some of the information will apply to both attracting and retaining them, there are a few differences between the two. Here is how to build a successful…
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20 Must-Have SEO Chrome Extensions You Should Download Today
For new marketers just starting out or experienced ones looking to brush up on their skills, the words search engine optimization or SEO can be intimidating. The good news is, there are some really incredible and easy-to-use SEO Chrome extensions that will make your life as a digital marketer easier. In this article, I’ll answer…
Quality Over Quantity: The Word Count Debate for Content Length
Word count—it’s an issue the SEO community has discussed since the inception of SEO blog content. Does longer actually mean better, or is the issue more complex? Using the latest data, we’ll explore that question in this article. So strap in, and get ready to get educated. Is Content Length a Ranking Factor? In terms…
SMS Marketing: What You Need to Know Before Hitting Send
Is your content marketing strategy struggling? Whether your conversion rates have taken a hit thanks to this new cookieless world or you just want to explore a new avenue, consider adding SMS marketing to your line-up. In a world where most people have their phones in their hands most of the day, SMS marketing is…
Email Marketing Metrics: Which Ones You Need to Track Now
From catchy subject lines to gorgeous graphics, there’s a lot that goes into successful email marketing. But when it comes down to it, how successful your campaigns are, depends on your business’s goals. Are you using email marketing to grow your audience base or boost sales? Do you want it to direct traffic to your…
15 Tactics to Create YouTube Engagement
With approximately 2.6 billion (yes … BILLION) users, it’s no wonder that businesses and brands are loving the exposure they get through YouTube videos. The one downside? There are over 51 million YouTube channels. If you want to get seen on this platform, you have to put the work in. Here are 15 different out-of-the-box…
Announcing Our New Digital Marketing Tool: CertaintyTech
We have finally released brand-new software designed to help marketers achieve the best return on investment when it comes to digital marketing channels. This new software has been two+ years in the making. Introducing CertaintyTech CertaintyTech aims to change the digital marketing landscape through first-party data, verified analytics benchmarking and modeling. This new software has…
The Truth About Dark Posts
Dark posts sound scary, right? They definitely do but don’t worry. The name is misleading. There’s no reason to be scared of this social media ad tactic. They’re actually a really great way to have your content reach your intended audience—and only that audience. Keep reading to find out more about what dark posts are,…
An In-Depth Look at Google’s Helpful Content Update
Google’s completed its rollout of the Helpful Content Update—one of the most significant in its decades-long history. With this update, Google rewards content that puts people first and search engines second. A big update like this can have a serious impact on your traffic. While Google tries to be transparent about its changes, there’s a…
Everything You Need to Know About How to Make a Podcast
Every year, more brands are discovering Podcasting’s ability to expand their reach. It’s a launchpad for building loyal fans, getting content ideas, and becoming a thought leader. So in this article, you’ll learn how to make a podcast for your business. You’ll learn what podcasts are, why you should make one, and how to do…