The strategies we use for paid media will continue to change as technology advances. Paid media will probably become even more automated in the coming years, with better targeting and deeper integration with new and emerging channels. Here are some trends to watch: 1. Measurement Over time, the customer journey will become more complex. As…
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How to Host a Successful Webinar in 2023: Best Practices
Webinars are an excellent way to promote yourself, your business, and your products. However, most marketers get caught up in the details—they don’t know how to properly promote their webinars or follow up after the webinar to turn viewers into customers. So in this guide, we’ll cover everything you need to know about webinars, from…
What is Semantic Search? Does it Matter for SEO in 2023?
As search engines become more advanced, they find new ways to process queries and return better results. Semantic search is a significant advancement that helps search engines interpret the true meaning behind a search query rather than simply matching keywords. So in this article, we’ll explain how semantic search works and how to leverage it…
How Flywheel Marketing Can Help You Achieve Bigger Profit Gains
To scale any business effectively, you must capitalize on all momentum and maintain a consistent, self-sustaining improvement cycle. We know this as the flywheel effect, based on the idea that small wins lead to more significant results over time. What Is a Flywheel? A flywheel is a mechanical energy storage device that uses momentum…
Ignite Visibility Takes on Equity Investment to Fund Growth
Ignite Visibility is thrilled to announce our new partnership with Mountaingate Capital! From the moment we met the Mountaingate team we knew they were the perfect partner. Mountaingate shares our values, our vision and has the highest level of expertise in the category. We could not have found a better partner. At Ignite Visibility, our…
Want To Build A Successful Franchise Marketing Strategy? Here’s How.
Some of our largest clients are franchises. In this article, I outline the basics – both to attract franchisees and keep each franchise up and running. While some of the information will apply to both attracting and retaining them, there are a few differences between the two. Here is how to build a successful…
20 Must-Have SEO Chrome Extensions You Should Download Today
For new marketers just starting out or experienced ones looking to brush up on their skills, the words search engine optimization or SEO can be intimidating. The good news is, there are some really incredible and easy-to-use SEO Chrome extensions that will make your life as a digital marketer easier. In this article, I’ll answer…
Quality Over Quantity: The Word Count Debate for Content Length
Word count—it’s an issue the SEO community has discussed since the inception of SEO blog content. Does longer actually mean better, or is the issue more complex? Using the latest data, we’ll explore that question in this article. So strap in, and get ready to get educated. Is Content Length a Ranking Factor? In terms…
SMS Marketing: What You Need to Know Before Hitting Send
Is your content marketing strategy struggling? Whether your conversion rates have taken a hit thanks to this new cookieless world or you just want to explore a new avenue, consider adding SMS marketing to your line-up. In a world where most people have their phones in their hands most of the day, SMS marketing is…
Email Marketing Metrics: Which Ones You Need to Track Now
From catchy subject lines to gorgeous graphics, there’s a lot that goes into successful email marketing. But when it comes down to it, how successful your campaigns are, depends on your business’s goals. Are you using email marketing to grow your audience base or boost sales? Do you want it to direct traffic to your…