Learning how to properly use UTM tracking in your company’s digital marketing strategy is critical to understanding your target market. In this post, I’ll give you an overview of UTM tracking and how it works, and show you how to use it effectively in your digital marketing strategy. What You’ll Learn: What Is UTM Tracking?…
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Paid Media AI: How AI is Revolutionizing Paid Media Campaigns
In a world where digital marketers constantly seek an elusive competitive edge, paid media AI has swooped in like a superhero to save the day—cape and all. But what happens when we introduce our tech-savvy savior to the dynamic realm of paid media? Buckle up because we’re about to embark on an exhilarating journey into…
22 Email Marketing Mistakes You Could Be Making Right Now
A recent study shows 77% of marketers saw an increase in engagement through email marketing between 2021 and 2022! Brands and businesses all over the world are leaning toward email marketing to reach consumers more directly. But just because open rates are going up, that doesn’t mean the worst email marketing mistakes aren’t still happening….
SEO Study Reveals the Biggest Investments for 2023
With the digital marketing arena changing so frequently, knowing where to invest your budget and which areas you could skip can be hard. We recently surveyed over 120 marketing professionals who work with the biggest brands in the country on their present SEO and content marketing strategies to get invaluable insight into what is working,…
What is BARD? Exploring Google Bard: An AI Chatbot for Search
Google has developed an AI chatbot called Google Bard. Its goal is to serve as an augmentation to the Google Search engine. While it’s like ChatGPT, there are some critical distinctions between the two applications. This article will delve into these differences and discuss when Google Bard might become more widely available. What is Google…
14 Biggest Paid Media Trends to Watch in 2023
The strategies we use for paid media will continue to change as technology advances. Paid media will probably become even more automated in the coming years, with better targeting and deeper integration with new and emerging channels. Here are some trends to watch: 1. Measurement Over time, the customer journey will become more complex. As…
How to Host a Successful Webinar in 2023: Best Practices
Webinars are an excellent way to promote yourself, your business, and your products. However, most marketers get caught up in the details—they don’t know how to properly promote their webinars or follow up after the webinar to turn viewers into customers. So in this guide, we’ll cover everything you need to know about webinars, from…
What is Semantic Search? Does it Matter for SEO in 2023?
As search engines become more advanced, they find new ways to process queries and return better results. Semantic search is a significant advancement that helps search engines interpret the true meaning behind a search query rather than simply matching keywords. So in this article, we’ll explain how semantic search works and how to leverage it…
How Flywheel Marketing Can Help You Achieve Bigger Profit Gains
To scale any business effectively, you must capitalize on all momentum and maintain a consistent, self-sustaining improvement cycle. We know this as the flywheel effect, based on the idea that small wins lead to more significant results over time. What Is a Flywheel? A flywheel is a mechanical energy storage device that uses momentum…
Ignite Visibility Takes on Equity Investment to Fund Growth
Ignite Visibility is thrilled to announce our new partnership with Mountaingate Capital! From the moment we met the Mountaingate team we knew they were the perfect partner. Mountaingate shares our values, our vision and has the highest level of expertise in the category. We could not have found a better partner. At Ignite Visibility, our…