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Home / Archives for John Lincoln

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John Lincoln

John Lincoln (MBA) is the Co-Founder & Executive Chairman of Ignite Visibility.

SEO and Intent 2020: New Study Reveals True State Of Search

By John Lincoln

We analyzed 500+ searchers to find out how they search and what impacts their decision to click. Here’s what we found out.  We recently surveyed over 500 respondents, aged 25-60, to find the answers to these questions: What do searchers look for in the search results, and how accurately do those results reflect search intent?…

The Best Ways to Get Quick SEO Results

By John Lincoln

Want SEO results? Good! In this article, I’ll cover three of the easiest ways to get results in search engine optimization. What You’ll Learn: Introduction to SEO Factors that drive the best SEO results How to leverage your content Optimizing your on-page SEO How to get better SEO results through link building How to get…

Million Dollar Media Planning With Jeff Fisher

By John Lincoln

Want to learn national media planning on the highest level? Then you need to pay attention to Jeff Fisher, one of the best in the business. In this episode of Ignite Visibility University, Jeff discusses how to spend millions of dollars in marketing efficiently, how and when to use celebrity endorsements, covers new methods of…

How to Schedule Instagram Posts: A Step by Step Guide

By John Lincoln

Wondering how to schedule Instagram posts? The ability to schedule posts has only recently become available to marketers on the platform and presents an invaluable way to save time and increase engagement.  In this article, I’ll walk you through how to schedule Instagram posts step-by-step.  What You’ll Learn: Why scheduling in advance is important How…

What is Customer Lifetime Value in Marketing?

By John Lincoln

What is customer lifetime value (CLV)? It’s what tells a company how much revenue they can expect from each customer over time. It takes total customer revenue and expected lifetime into consideration, and is a critical metric in your marketing mix. Watch a video on customer lifetime value and marketing or read more below. …

AMP for Email: What It Is and Why You Need to Know About It

By John Lincoln

Some time ago, the AMP team announced that AMP was coming to email. Today, I have everything you need to know about the AMP for email – from how and why it started to how you can harness its power for your brand. What You’ll Learn: Introduction to AMP Why you should consider AMP for…

What is Google Publisher Center? A Guide To Getting Started

By John Lincoln

Want your content featured in Google News? First, you have to get Google’s seal of approval. The way to do that is through Google Publisher Center.  In this article, I’ll explain the in’s and out’s of Google Publisher Center and how to use it.  You’ll Learn: What Google Publisher Center is How to set up…

SEO Analysis Of The Google January 2020 Update

By John Lincoln

Here is my early analysis of the Google January 2020 update.  The Google January 2020 update was a big one!  I mean, just check out these charts! We can see that Algoroo has marked it as one of the biggest updates in the last few months, even bigger than the recently-released BERT update. Algoroo has…

63 Ways to Increase Your Website Ranking And Conversions

By John Lincoln

In today’s fast-paced digital marketplace, search engine optimization (SEO) is a new term that seems to be on the top of every marketer’s mind. But, in a sea of competition, how do you attract users to your site and improve SEO results? With any website, there are several factors involved in your search engine ranking….

What is a Chatbot? The Complete Guide & Best Chatbots

By John Lincoln

Chatbots are making serious waves in the marketing scene. And if your business hasn’t at least thought about what one could do for you – don’t worry: I’ve got you covered. In this post, I’m breaking down the best examples by industry, and how they can benefit multiple types of businesses.  What Are They? It…

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