What is customer lifetime value (CLV)? It’s what tells a company how much revenue they can expect from each customer over time. It takes total customer revenue and expected lifetime into consideration, and is a critical metric in your marketing mix. Watch a video on customer lifetime value and marketing or read more below. …
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AMP for Email: What It Is and Why You Need to Know About It
Some time ago, the AMP team announced that AMP was coming to email. Today, I have everything you need to know about the AMP for email – from how and why it started to how you can harness its power for your brand. What You’ll Learn: Introduction to AMP Why you should consider AMP for…
The 10 Best Review Generation Platforms for Your Business
I’ve been dealing with online reviews for over 10 years, and have spent a lot of time experimenting with different review generation platforms. In this post, I’ll cover 10 of my favorites. The Top 10 Review Generation Software: Shopper Approved BirdEye Grade.Us Podium Broadly Reviews Annex Cloud Reputation Loop Yotpo ReviewInc Trustpilot Before we dive…
What is Google Publisher Center? A Guide To Getting Started
Want your content featured in Google News? First, you have to get Google’s seal of approval. The way to do that is through Google Publisher Center. In this article, I’ll explain the in’s and out’s of Google Publisher Center and how to use it. You’ll Learn: What Google Publisher Center is How to set up…
SEO Analysis Of The Google January 2020 Update
Here is my early analysis of the Google January 2020 update. The Google January 2020 update was a big one! I mean, just check out these charts! We can see that Algoroo has marked it as one of the biggest updates in the last few months, even bigger than the recently-released BERT update. Algoroo has…
63 Ways to Increase Your Website Ranking And Conversions
In today’s fast-paced digital marketplace, search engine optimization (SEO) is a new term that seems to be on the top of every marketer’s mind. But, in a sea of competition, how do you attract users to your site and improve SEO results? With any website, there are several factors involved in your search engine ranking….
What is a Chatbot? The Complete Guide & Best Chatbots
Chatbots are making serious waves in the marketing scene. And if your business hasn’t at least thought about what one could do for you – don’t worry: I’ve got you covered. In this post, I’m breaking down the best examples by industry, and how they can benefit multiple types of businesses. What Are They? It…
How To Make The Best Google Disavow File In The World
I have made many disavow files in my time as an SEO. And I’ll be honest, it’s not always fun. It’s just part of the job. That said, it is fun to outrank the competition, and a disavow file can help you do that. In this post, I’ll walk you through my process for creating…
LTK: The Merger of Two Powerhouse Platforms & What This Means for Influencer Marketing
If you’ve been around the influencer marketing industry you’ve probably heard of LiketoKnowit and RewardStyle. But did you know that, in late 2021, the two merged into one powerhouse brand: LTK? With the merger comes some change to how influencers can use the platform. It also introduces a brand-new self-service influencer portal. This makes navigating…
The 10 Best Amazon Product Research Tools For Your Business
If you’re an Amazon seller, then you’re in a hyper-competitive market. That’s why you need Amazon product research tools. But which tool is best for you? Fortunately, there are plenty of them on the market. Here are 10 of the very best. The Top 10 Amazon Product Research Tools: Jungle Scout AMZ Tracker Feedback Genius…