Chatbots are making serious waves in the marketing scene.
And if your business hasn’t at least thought about what a chatbot could do for you – don’t worry: I’ve got you covered.
In this post, I’m breaking down how multiple industries can benefit from Chatbots, as well as providing some examples and templates for you to follow.
What We’ll Cover:
- Chatbot examples by industry:
- Common terms
- Chatbot FAQs
Even if you haven’t built your own chatbot yet, you’ve almost definitely dealt with one before.
Whether it was via Facebook Messenger or on a brand’s website, chatbots are quickly becoming the new norm when it comes to customer service and interaction.
Part of that is due to the prevalence of AI – anyone else noticed that it’s everywhere these days?
New advances in AI mean that automated tasks – like, say, customer service – is more available than ever.
And customers like that.
They like how easy it is to click on a box and have a natural conversation via the internet. They don’t have to send an email and wait for a reply or – gasp – make a dreaded phone call.
Instead, they can get help instantaneously. And because many of these chatbot examples are powered by AI, they’re constantly learning from conversations they have with customers.
Which means they’re getting smarter each time they interact, and can essentially perform all the tasks and answer all the questions that an actual human could.
And due to advances like Google’s Natural Language API, it doesn’t even feel like you’re talking to a bot. We will go over this more later when we cover chatbot conversation examples.
It also doesn’t hurt that because they’re bots, they’re available 24/7. In fact, in a recent survey, 64% of respondents said “24-hour service” is a benefit of chatbots.
Another cool thing about the best chatbots? They have a universal appeal.
That same survey found that chatbots are equally popular among millennials and baby boomers.
So if you’re thinking you can avoid the chatbot craze because you cater to an older clientele, think again.
But many brands are still unsure about how a chatbot fits into their strategy.
So I’m breaking it down by industry, with chatbot examples to show you just what these things are capable of.
Chatbot Examples: Travel & Hospitality
We already know that AI is going to be a game-changer for hospitality.
Because it’s an industry with such a tight focus on customer service, it only makes sense that the two go hand-in-hand.
The best chatbots can help simplify booking and travel arrangements, provide real-time concierge-like services to guests, and troubleshoot any issues regarding directions, documents, and trip organization.
It also helps that easy accessibility to chatbots is a huge convenience to travelers on the go.
Of course, hospitality is a broad industry, encompassing everything from transportation to restaurants. But chatbots are excelling at all of them.
Here are a few chatbot examples in the hospitality industry to get you started:
Hotel Chatbot Example: Marriott
As far as hotels go, no one can compare to Marriott when it comes to Chatbot examples. In my opinion, they have one of the best chatbots by far.
Their boutique brand Aloft Hotels recently introduced the ChatBotler, available to guests through text message. Using it, guests can request basic hotel services, essentially acting as an in-phone concierge. This cuts out the middleman and enables requests to be met quickly and efficiently.
Hotel guests can text to request services, information about the hotel, listen to the brand’s playlist, and connect with the front desk team during their stay. They can even do all of these things when they are not on hotel property.
And it’s working: early studies show that 2 out of 3 Aloft guests are interacting with the ChatBotler.
Outside of that, Marriott Rewards members can interact with chatbots on Facebook Messenger and Slack to research and book travel at more than 4,700 hotels.
Key Takeaways: When it comes to hotels, these chatbot examples are all about guest services. Whether it’s checking in and out or services and travel recommendations throughout a stay, hotels should be looking for ways to leverage chatbots as an addition to typical front desk and concierge services.
Hotel Chatbot Templates:
Not every hotel is a Marriot chain, but each should offer the following basic services:
- Room availability
- Guest reservations
- Connect to the front desk agent or concierge from the room
Travel: CheapFlights – Chatbot Example
Let’s explore some websites with chatbots.
An easy one to look at for good chatbot website examples is CheapFlights.
If you’ve ever booked travel through a larger aggregator site like Expedia or SkyScanner, you know the drill.
Enter in your dates and shift through various options. Pretty easy, all things considered.
But chatbots can make that process even easier.
Take a look at this chatbot example scenario by Cheapflights:
You tell it your parameters and your price range, and it will return the best option. No need to look through results.
So naturally, booking is a must in any travel bot.
But Cheapflights takes it up a notch – and are way ahead of the game.
Cheapflights Chat was the first Facebook Messenger chatbot for flight and hotel search, and the company launched it with the goals of underlining Cheapflights’ commitment to innovation and creating products users love, and supporting the brand’s purpose “Smart search. Made simple.”
To do that, they put emphasis on natural, conversational language by including an “Inspire Me” feature and engaging responses to things like “I want to go to the moon”, “Are you real?” and “I love you”.
To drum up engagement, they launched the bot with a competition-led social media campaign. This puts the company on a whole different level and is the main reason why they have one of the best chatbot examples.
Key Takeaways: Bring your brand’s strengths to your chatbot.
If you’re known for a fun-loving, engaging brand voice, that better translates to your bot. And if convenience is your priority – as it often is in the travel industry – then run plenty of tests to make sure your chatbot is hassle-free.
Also, look for ways you can rise above the norm like in the chatbot conversation example mentioned above.
All travel brands will offer easy booking, so think about ways you can enhance the experience like Cheapflights does with its “Inspire me” feature.
Travel Chatbot Example Templates:
All travel chatbot examples should try to reach the following functionality, and the best chatbot examples include the following:
- Available times and dates on location command (fly to NY from San Diego)
- Sort by price and time
- Book through the app or take user to booking site
Restaurant Chatbot Example: Dominos
So, who has the best chatbot when it comes to restaurant marketing? I’m going with Dominos.
Dominos is a pizza joint that prides itself on being the king of convenience, and it brings that title through to its chatbot, “Dom.”
It began with the legendary pizza emoji text, allowing users with a Domino’s profile and saved pizza preferences to simply send the emoji or the word PIZZA to their bot, and they’d get a pizza delivered to their door.
How much simpler can ordering a pizza get? Not much, but they somehow managed to make it easier.
Then, in 2017, it introduced its full menu to the bot, so users can customize their orders as they like.
And to take this chatbot example even further, it’s even enabling Dom to take phone orders.
Using AI-powered voice-recognition system, it can take telephone calls and even answer questions when customers call to check on the status of their order. In that way, it’s one of the best customer service chatbot examples on the market.
Domino’s Chief Digital Officer says this new Dom ability is “freeing up our store team members to focus on preparing orders and serving customers already in the lobby.”
It’s not surprising that Dominos is one of the first to integrate this technology; after all, Dom was the pioneer in the pizza and takeout industry.
Key Takeaways: Get ahead of the game.
Don’t be afraid to integrate and experiment with new technologies – no matter what your industry.
The best and longest lasting companies are those that stay ahead of the curve and are ready to offer new technology and solutions before consumers even realize they need them.
Restaurant Chatbot Example Templates:
The best restaurant chatbot examples have the ability to:
Chatbot Examples: Retail Industry
Remember shopping assistants? Those lovely people around to cater to your every whim, find your size and provide on-point suggestions?
You don’t see too many of them these days.
Especially given the rise of online shopping, the retail experience is moving towards becoming completely digital.
But retail, much like hospitality, is still an industry geared towards customer service.
So even if people don’t want to physically shop or speak to people, they still want assistance when finding the right section, size, or style.
And that’s exactly where chatbots come in.
Companies that use websites with chatbots can provide the same kind of tailored experience by helping customers find what they need, cross-sell purchases, and provide ideas and inspiration.
And, while it may seem that chatbot examples are more beneficial to e-commerce companies, even brick-and-mortar businesses are finding chatbots useful.
Chatbot examples, obviously, can be used most easily on websites and Facebook Messenger, and most physical stores do have an online presence these days.
But beyond that, brands can note from mobile bots like Mall of America’s Pepper.
Pepper can give customers directions, answer inquiries on deals, gift recommendations, recommend the malls top brands and gift items, etc.
Now, obviously this is a bit advanced, but it’s a great example of what a bot can do for a mall or big-box store.
Most retailers, however, will be closer to the next chatbot examples.
Sephora Retail Chatbot Example
Makeups resident retail giant Sephora is a great example of what a chatbot can do for your brand.
Available on Kik and Facebook Messenger, Sephora built a chatbot example that not only helps customers shop and purchase products, but also provides inspiration and help.
Like most bots, it provides a one-to-one chat interface, as well as makeup tips, video clips, and makeup tutorials.
Then, the chatbot can help users find any products used in that tutorial and suggest top-rated products in any category.
If users are in-store, they can type in any product and instantly pull the product page and reviews (and even make purchases directly in the app).
The coolest part? Sephora can personalize the experience.
When launched, the app asks you to take a short quiz so it can better personalize product recommendations, etc. This means that customers don’t have to waste time going through products that aren’t relevant to their needs.
For example: A customer who has dry skin might not want to look at products for acne.
Key Takeaways: Pay attention to what your customers need.
It’s not always as simple as finding the right size or store location. Instead, try thinking of the customer questions you receive the most, and how you can build answers into your Chatbot experience.
Retail Chatbot Example Templates:
As for retail, a chatbot example should offer the following basic capabilities:
- Find available size, color, and pricing information
- Order online functionality
- Have a store or item locator
Chatbot Examples: Banking
The finance industry may not scream chatbot star to you, but the two actually play very well together.
That’s because for many, the world of finance is complex.
When it comes to balancing finances, managing bills, or even figuring banks services, it can be a struggle to find the best solutions to your needs or navigate a numbers-and policy-heavy website.
It’s an industry that isn’t necessarily geared towards customer service but could definitely benefit from it.
No surprise here: this is where banking chatbot examples come in.
You’ve seen app incarnations like Mint and Simple pop up to help people keep their finances on track, and those are exactly the kind of services that translate well to chatbot examples.
But banks themselves can benefit themselves and their customers by implementing chatbot technology.
Chatbot examples in the banking industry can reduce wait times for solving issues with accounts and transactions, provide information on a bank’s services that customers should be using, and can be used to help them plan long-term goals like buying a house or setting up a college fund.
The issue with banks and bots is that banks with very sensitive, and consumers are often hesitant to share that information.
But your bot doesn’t have to be a full-service bank; and in this case, it’s encouraged that you start small.
Take Bank of America, as a banking chatbot example.
Bank of America Banking Chatbot Example
Bank of America only recently began to roll out their newest addition to the team: Erica, their resident Chatbot. Erica offers an excellent take on a customer service chatbot example done right.
And in just 3 months, Erica’s already racked up 1 million users.
It started with a small rollout in Rhode Island, before expanding to eight more states the next month and becoming available to all users in June.
Reportedly, customers mostly use this chatbot for looking up transactions (users can search for specific transactions in the bot).
But the bot can also give you information on credit scores, integrate with the bank’s spending and budget tools, and connect users directly with an agent.
And there’s more to come from Erica.
Soon, customers will be told when their bills are due (and if their balance can cover those bills), if a subscription is expiring, and if their credit score has dropped.
One thing to remember here: even in a professional institution like banking, people are still interacting as they would in a normal interaction.
That means chatbot examples need to be familiar with slang (think ‘dough’ as a synonym to cash) and be able to keep up.
Key Takeaways: Again, start slow.
Especially in an industry like banking, make sure you’ve worked out most of the kinks before releasing it to the majority of customers.
Also, always remember that chatbots need to be programmed for natural language. That means slang and questionable grammar, even if you wouldn’t normally incorporate those trends in your business messaging.
Finance Chatbot Template:
Let’s take a quick look at chatbot website examples for the world of finance.
This will vary depending on the type of banking institution; but as an outline, try offering the following:
Chatbot Examples: Healthcare Industry
The healthcare industry has a pretty innovative opportunity to capitalize on chatbots examples.
There’s been renewed interest in health and wellness, beyond the regular doctor/dentist visits, but extending to supplements, natural remedies, physical activities and exercises, etc.
But they’re all focused on one thing: the unique and personal needs of each customer.
For example, look at the rise of mental health apps.
Meditation and mindfulness training apps are a dime a dozen these days, but a proficient chatbot can go a step further by personalizing the user experience based on an individual user’s unique health needs.
From initial diagnosis possibilities to possible remedies and even medication reminders, chatbot examples can dig a lot further than an app.
In the future, it’s likely that these chatbots will be the initial point of contact between patients and physicians, and that people will turn to bots first with any health questions or concerns.
They’re also commonly being used for mental health check-ins, from talk therapy to daily reformations for those who don’t have a regular counselor on call.
Babylon Health Chatbot Example
British online subscription service Babylon Health has broken into the chatbot scene in a big way.
The bot is one of the website chatbot examples that offers AI consultation based on personal medical history, and can even connect you with a live video consultation from a doctor.
When you first sign up, you’ll tell the bot your symptoms. It will then check your symptoms against its database and provide you with next steps and possible causes.
So, if you have a headache, it might ask if you recently injured your head, have any dizziness, and to rate your pain.
Think of it as the more modern, more personal Web MD.
Key Takeaways: Always be thinking about how to personalize the experience of your website chatbot examples.
While a bot should never replace a physician, it should be able to ask relevant questions to personalize the experience for each user.
But also remember, personalization doesn’t have to be so advanced. There are some very easy chatbot examples for the healthcare industry.
Simply keeping client’s records is great step at streamlining your healthcare brand’s customer service. Allowing clients to easily book appointments and providing them with appointment reminders are simpler functions that most healthcare providers can easily adopt.
Healthcare Chatbot Example Templates:
Healthcare providers should include the following features in their chatbot examples:
Chatbot Examples: Real Estate Industry
Real estate agents deal with a ton of customer inquiries – everything from available listings, pricing information, location, neighborhood standards, etc.
And while a chatbot won’t replace an agent’s role, it can help streamline the initial process.
At its simplest, chatbot examples can be used to collect contact information, provide available listings, and book viewings.
As you get more advanced, chatbots can be used to show off property videos, answer questions, and find suitable properties based on a user’s specific needs determine by questions like their price range, desired location, number of beds and baths, etc.
Structurely Real Estate Chatbot Example
Structurely’s chatbot, Holmes, is a great chatbot example because it uses AI to answer customer’s questions in real-time and serves as a great chatbot conversation example.
As we went over above, Holmes personalizes the experience by asking a series of smart questions to determine a user’s ideal property.
Users can ask it to send them home updates when the ideal buying times are in certain areas, and it can even identify ideal listings based on features from other homes.
In this chatbot conversation example, Holmes returns a related property based on the kitchen from another property.
Key takeaways: While your business doesn’t have to go as far as Holmes, loading your bot with a series of personalized questions will help you return more appropriate results and collect valuable information about your leads.
Real Estate Chatbot Template:
All real estate chatbot examples should offer a way to:
- Browse available listings
- Book viewings
- Submit contact info for follow-up
- Collect information regarding users ideal location, number of beds, bathrooms, price range, etc.
Chatbot Examples: Common Terms
There are few chatbot-specific terms that you should familiarize yourself with if you want to start building your own chatbot example.
- Natural Language Processing (NLP) – Conversational dialogue formed for AI.
- Intents – The purpose or goal of a visitor like booking a flight or paying a bill.
- Entities – Info that shines more light on the intent of the visitor such as times, dates, etc.
- Machine Learning – Algorithms that enables a chatbot to “learn” without being programmed.
- Sentient Analysis – Verbal cues that trigger a chatbot’s response.
- Bot-Sensitivity – Pre-defined scripts that guide a customer to their goal.
Chatbot Examples FAQs
1. What’s the maximum chat volume that a chatbot example can manage?
During after-business hours, chatbots can handle 100% of all conversations.
However, during business hours, a chatbot can be used to handle simple inquiries and to get customers speaking with the correct representative if necessary.
2. Are there any security concerns with chatbots?
Chatbot examples don’t have any other kinds of security concerns that typical technology doesn’t already experience. It isn’t any less secure than other online platforms.
3. What is smart routing?
As previously touched on, a chatbot can be used to get a customer speaking directly with a live representative. Smart routing is an easy way to do that.
This type of system using keyword triggers to guide the customer to the right department before connecting them with a customer service representative.
Wrapping Up Chatbot Examples
No matter what your industry, you can benefit from looking into chatbot examples.
Though not an exhaustive list, the above will give you an idea of the kinds of things chatbots are capable of in each industry, and what you should be offering customers as you start building your own.