Back in May of 2013, I was astounded to be awarded as a top 1% most viewed profile. This was surprising, considering how many people are on the site. That being said, there were some key strategies, and a little luck, which resulted in my profile getting exposure. In this post, I have broken these…
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Guide to Google For Jobs and How to Rank
Google for Jobs SEO is necessary to boost your job listing ranking. Optimizing your listing will also help you in finding the right candidate, which should be your goal. In this article, I’ll go over what Google for Jobs is, why and how it works, and how to implement and optimize your listings for better…
What is the Marketing Funnel?
What is the Marketing Funnel? Funnels break down the process of turning strangers into leads, prospects, and ultimately, customers. This is a critical component that all organizations must get right. In this article, I’ll define what a marketing funnel is, its various stages, and how to set one up. Read on to learn more. What…
8 PPC Strategies for Search Marketing Campaigns You Can’t Afford to Skip
How do you get the best results from a PPC strategy? The key is making the most of the tools offered in Google Ads. Yes, pay-per-click advertising is a competitive field – but with the right tools and the right strategy, you can still come out on top. While boosting your clicks and conversions may…
The Ultimate Guide to LinkedIn Lead Gen Forms
Looking for more leads on LinkedIn? This article covers the who’s, what’s and why’s of LinkedIn’s new Lead Gen forms: who they’re for, what they do and why you should be using them. What You’ll Learn: What LinkedIn lead generation forms are How the forms work The benefits of using lead generation forms How to…
How To Do SEO Marketing In China
Ready to learn how to do SEO in China? This post covers what you need to know to get started. How would you like to reach an additional billion people with your marketing message? You can do that if you penetrate the great firewall in China. SEO for a Chinese audience is quite a bit…
8 Ways to Build Trust in Your Brand: Brand-Building Marketing
Want to build a brand your customer’s trust? Then listen up; I’m about to walk you through way seven ways you can help solidify brand trust– and build a strong customer base in the process. What You’ll Learn: Why is brand trust important Start with a clear value proposition Focus on content Be authentic in…
The Best Video Editing Tools to Speed Up Videos
In this era of the Information Age, it’s a requirement to do some of your online marketing with video. That’s why you need video editing tools that enable you to speed up and slow down clips. Fortunately, there are plenty of options on the market. In this guide, I’ll cover the best tools you can…
The 5 Most Important Metrics in Marketing (That You Aren’t Tracking)
In marketing, metrics are everything. Keeping close tabs on key metrics can help you scale with confidence and gain a better understanding of how much to invest in your marketing. In my latest video and article, I’m covering the five most overlooked metrics, and why they’re so critical to your campaigns. What You’ll Learn:…
25 Small Business Advertising Ideas That Won’t Break the Bank
Now more than ever, small businesses face unique challenges when it comes to promoting their business and driving qualified traffic—whether in person, online, or both. Small business advertising doesn’t need to be expensive to be effective. Brands need to get strategic with their ad spend, repurpose marketing assets when possible, and target audiences with expert-precision….