We’ve talked about landing pages and local pages, now I’m going to talk about optimizing e-commerce pages. So, for e-commerce pages, you’re trying to sell something. Just to be clear, I’m talking about the product-level pages where the conversion happens, not the homepage or category pages. In this post, I’ll go over the key things…
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Omnichannel Marketing in 2020: The Definitive Guide
The term “omnichannel” is everywhere these days. It may be a buzzword, but omnichannel marketing represents a big shift in both the marketing landscape and customer experience. According to a joint research report from the CMO Council and Netsertice, 94% of marketers believe that getting the omnichannel experience right is essential to the success of…
Bing PPC Ads: Quick Start Guide & Google Ads Comparison
Still on the fence about Bing Ads? Don’t be – advertising on Bing is a tried-and-true way to win new business. In this article, I’ll go over the typical process that companies follow before advertising with Bing. Then, I’ll explain why Bing Ads might be a great option for your business. I’ll also cover Bing…
How to Create High-Converting Local Landing Pages (Part 2 of 4)
In my last CRO post, we looked at some basic principles for creating landing pages that drive conversions. In this one, I’m going to discuss how to set the stage for conversions at the local level. Local pages are a type of landing page designed to support hyper-local search queries–think “dentist in Boston,” “wedding vendor…
Google Dynamic Remarketing: The Ultimate Resource
Marketing has one main objective—to drive sales. And often, this involves creating advertisements to pique the interest of potential customers and encourage them to make a purchase. But, here’s the problem—on a monthly basis, you have a seemingly endless supply of products and/or services that need to be promoted. But what do you do once…
High-Converting Landing Page Optimization (Part 1 of 4)
This post is the first in a four-part series on common landing page templates and how to drive conversions based on their unique features. So, how do you set up your landing pages to drive the best results? Here, I’ll quickly go over some tips for creating high converting landing pages. What You’ll Learn: The…
SEO vs SEM: What’s the Difference Between SEO and SEM?
Want to know the difference between SEO and SEM? Get ready to learn! Watch A Video On SEO vs SEM or Read The Full Post Below You might have heard about search engine optimization (SEO) and search engine marketing (SEM), but what’s the difference between SEO and SEM? SEM – an online marketing strategy that…
How to Add a Link To Your Instagram Story
Over the course of the last few decades, there’s no denying that the proliferation of social media has revolutionized the way we communicate. But, perhaps best of all, Instagram Stories offer a low-pressure alternative to the platform’s high-pressure photo feed. No need to endlessly contemplate images, captions, and filters to curate the perfect posts. Sharing…
How to Create The Perfect Social Media Calendar
Today, “winging it” on social media no longer flies. Consumer expectations are at an all-time high and brands are under pressure to deliver a consistent experience across multiple platforms. A social media content calendar can make or break your social campaigns. They help you develop a strategic plan for creating, distributing and measuring everything you…
Using Psychographics for SEO
Imagine you have two prospects sitting across from you. Both are young professionals between the ages of 30 and 35 who work in commercial banking in San Diego. They each earn more than $80,000 per year. However, one of these women routinely interacts with your marketing content and buys your products and/or services, while the…