Facebook has come a long way since it first launched in 2004. With more than 2.5 billion active users, the platform has transformed the way users consume content and the way marketers advertise. Today, Facebook advertising is one of the most effective and lucrative marketing channels for any brand. What You’ll Learn: What are Facebook…
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Amazing Listing Image Requirements & Optimization Guide
Ready to learn the proven formula for meeting Amazon image requirements that sell more products? After reading this, you will be an Amazon photo optimization expert and sell more as a result. Most people don’t think much beyond the primary image. You know the one – the image that pops up in the search results…
Facebook Global Pages: Everything You Need to Know
Facebook is a worldwide presence. If you’re using it for marketing purposes but only limiting yourself to one country or region, you might be doing your brand a disservice. Maybe it’s time to go global? New languages, countries, how exciting is that?! Of course, when you reach across national borders (or language borders) to find…
The 10 Best Email Automation Software
Looking to spend less time (and more creativity) on your email marketing campaigns? The best email automation software can help you do just that. In this article, I’m listing my 10 top email automation software tools to help you streamline your marketing efforts and grow your business. What You’ll Learn: Benefits of having email automation…
30 Powerful Social Media Statistics You Need to Know
These social media statistics might change the way you approach social media marketing. Here are social media statistics you need to know in 2020. Originally published 4/20/2018, updated 4/17/2020/ What We’ll Cover: General social media statistics Facebook statistics Instagram statistics Twitter statistics LinkedIn statistics Social media statistics FAQ To put the puzzle together, you need…
Multichannel Marketing: Cross-Channel Marketing Done Right in 2020
Multichannel marketing is a broad term that describes the process of interacting with customers using a mix of direct and indirect communications channels. Dig a few years back in Google’s digital marketing archives and you’ll see that circa 2014, 2015 multichannel marketing was all the rage. However, since then, the practice has given way to…
Top SEO Tools Library (Free & Paid)
SEO is becoming an increasingly fragmented strategy. Between the queries and crawling, link building and optimizing, you’ll need to arm yourself with the right set of SEO tools to help you streamline your strategy. But, because SEO spans a wide array of activities from keyword research to technical audits, to backlink and competitive analysis tools,…
The 21 best Schools For Social Media Marketing
Some schools are good at social and others are not. In this post we look at the top colleges in social media marketing. 1. UC Berkeley Cal Berkeley’s Facebook page has attracted 478K “Likes” and attracts lots of comments throughout the day. Sporadic Twitter feed has 185.6K followers and was last updated nearly 24 hours…
200+ FREE Online Marketing Courses to Boost Your Business
Over my career, I’ve created over 200 online marketing courses. All of them completely free and easy to access. In this post, I’m listing my top 30 online marketing videos and including playlists to hundreds more at the bottom. What We’ll Cover: Online marketing courses for beginners SEO online marketing courses PPC online marketing classes…
How to Set Up Blog Posts That Drive Conversions (Part 4 of 4)
In this last post in the series, we’ll look at how to drive conversions from a blog post. Blog post optimization is a bit different than the other three pages we’ve covered thus far. So, unlike a product page or a traditional landing page where conversions are measured by purchases or trial sign-ups, blog posts…