Heard the buzz about Instagram TV? IGTV is a feature of Instagram that shares videos from users’ channels. You can set these videos to share on the post feed and your profile. In this article, I’ll take you through a rundown of what Instagram TV is and how you can format your videos to fit…
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How to Develop a Content Strategy Online
Your content marketing strategy is everything. In order to stand out, you need more than just a great copy. With content being produced en masse, how can you ensure that yours stands out? By having a strong content strategy in place to guide smarter decision-making, you’ll start seeing results in no time! What You’ll Learn:…
What Is Google AMP?
In this article, I’ll discuss Google AMP, how it works, and the best way to use it. What is AMP? Over the last decade, mobile has been gradually overtaking desktop in terms of usage for all web-related searches. While the shift has been slow, it marks the beginning of a new era, one in which…
How to Beat the Instagram Algorithm: 13 Proven Hacks
If you’re using Instagram to promote your brand, then it’s important to get your posts in front of as many people as possible. To make that happen, you need to understand how to beat the Instagram algorithm. In this article, I’ll share some of my favorite ways to hack the Instagram algorithm – and show…
What Are Marketing Analytics? How To Use Them To Grow!
Never before in human history have we had access to such a wealth of data. While having that much information at your fingertips is a definite perk of living in the new tech era, the numbers on their own aren’t enough. In the same way that football players can leverage the power of data to…
Subscription, Paywall Content and SEO: A Simple Guide
When browsing around cyberspace, you may have stumbled across a website or two that requires you to sign up for a paid subscription to read the content. But is that a good business model? In this guide, I’ll cover subscriptions and paywalls. I’ll also explain who they’re best suited for and how to optimize fee-based…
What Is Alt Text? Image SEO & Why It Matters
If you’re like most cybernauts, you’ve performed a Google image search countless times in the past. But do you know how Google matches images with keywords? One of the ways it does that is with alt text. If you’re not familiar with alt text, then you’re limiting your reach on Google image search. In fact,…
What Is SEO Content and What Does It Look Like?
The search landscape is evolving faster than ever before and as a content marketer, it’s your job to stay ahead of the curve. Just as a car with no engine leaves you stranded, content with no SEO strategy can’t compete in the digital marketplace. And if you’re bombarding your users with keywords, blogs, and emails…
What Is CRO? Learn What It Is From A Pro
First impressions matter. During the initial stages of the customer journey, they’re everything. Think of it as a job interview. How do you turn that first impression into a lasting one? Arrive on time, offer a firm handshake, and prepare your responses in advance, or you won’t get a second chance. When it comes to…
What Is A 5xx Error?
5xx errors play a more significant role in your SEO performance than you may think. They block crawlers from reaching certain pages, and in some instances, can result in pages being pulled from the index. In other words, if you’re not careful, 5xx errors can seriously hurt your organic rankings. In this article, I’ll define…