This week: the Google algorithm change has completed, Chrome cracks down on heavy display ads, and Facebook rolls out a gift for ecommerce marketers. Here’s what happened this week in digital marketing. Google Ads Reduces Verification Time Important news if you’re looking to get verified on Google Ads: you have three weeks to comply….
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Ignite Visibility Welcomes Oscar Lutteroth as Director, Creative & Interactive Social Media
New Digital Marketing and Advertising Veteran Brings Along 20 Years of Luxury, Beverage and Spirit Brand Expertise Ignite Visibility is pleased to announce the hiring of Oscar Lutteroth as Director, Creative & Interactive Social Media. Oscar brings to the team more than twenty years of marketing experience working with a wide array of top B2B…
Facebook Unveils New Shopping Platform for Small Businesses
Small businesses are in luck this week! Facebook Shops is rolling out in the midst of coronavirus, bringing retail opportunities to businesses that may be struggling. The best part is, it’s not only limited to Facebook. What is Facebook Shops? Got some products you’d like to sell online? There’s an app for that. It’s called…
The Best Email Campaigns & Email Marketing Ideas: A Guide
Do you really know how to run an email marketing campaign that gets results? Or are you relying on guesswork and a vague set of personas to do the heavy lifting? In this article, I’ll go through some tips and best practices that will help you get more out of your next campaign. What We’ll…
Advanced Audience Targeting Tactics for Google Ads
Advanced audience targeting is the key to unlocking success on Google Ads. Using the right set of tactics, you’ll increase your chances of reaching the right audiences at the right time. Maximize your ROI on Google Ads with these advanced audience targeting strategies. What We’ll Cover: What is Advanced Audience Targeting? How Do I Target…
YouTube Launches 4 New Studio Features that Boost Viewer Experience
Here’s some good news if you’re into video marketing: YouTube announced the release of four new features that will help you promote your brand online. You can use some of the new enhancements right away. Others will roll out over the next few weeks. Let’s take an in-depth look at each of the YouTube studio…
17 Surefire Dental Marketing Ideas & Strategies
Looking for a dental marketing company? Learn how our dental marketing agency can help you. As experts in dental marketing, we are going to teach you everything you need to know in this post. Let’s get started. If you like what you hear, reach out! What’s the best way to bring new customers to your…
Bing SEO: Your One-Stop Shop for Ranking on Bing
Whenever the topic of SEO comes up, it’s safe to assume we’re talking about Google. “Googling” has essentially become a synonym for web searching—not “yahooing,” “baiduing,” or “binging.” Bing may be less popular than Google, but Bing SEO shouldn’t be ignored. What We’ll Cover: Google SEO vs. Bing SEO Why Bing SEO? How to Optimize…
The 15 Best Webinar Platforms to Take Your Business to the Next Level
Want to make the most of your webinar? Then you need the best webinar platform. The rise in the popularity of webinars has brought with it a slew of new platforms, and in this article, I’ll highlight a few of our favorites. The 15 Best Webinar Platforms: WebinarJam GoToWebinar Zoom EverWebinar GetResponse Google Hangouts Demio…
Dwell Time Now a Ranking Factor on LinkedIn
LinkedIn is updating its feed algorithm to include dwell time as a ranking factor. If you’re unfamiliar with dwell time, it’s the amount of time users spend on a particular piece of content. Let’s see how this new LinkedIn ranking factor may change the game for you. Ranking on LinkedIn LinkedIn has revealed details about…