This guide gives you proven strategies for capturing emails on your website to build a strong email list. While social media and text messaging have grown in popularity over the years, email still reigns supreme, representing the most convenient and profitable communication channel for any business. What You’ll Learn: What is an Email List? Why…
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Google May 2020 Core Update One Week In: ‘An Absolute Monster’
A week ago, Google rolled out its May 2020 Core update. Although the effects of the algorithm have yet to work their way through the system, we already know quite a bit about it. One SEO professional described the fallout using a single word: “carnage.” Another said it’s “an absolute monster.” Some strategists complained because…
How to Improve First Contentful and Meaningful Paint
While we’re constantly uploading, refreshing, and adding content to our websites, it can be easy to overlook some key elements of success. Mainly, do you know how your website is performing? You’ll be surprised to know how many organizations can’t answer this simple question. What We’ll Cover: Evaluating Your Website’s Performance What is First Contentful…
Google Rolls out Podcasts Manager Tool – Ignite Friday
This week: Google announces another core algorithm update, plus a new Podcast Manager Tool. Twitter adds millions of more users, and high-profile brands are rolling out omnichannel solutions. Here’s what happened this week in digital marketing. Google Rolls out Podcasts Manager Tool This past week, Google introduced Podcasts Manager. It’s a tool that provides…
How Often Should You Send Marketing and Newsletter Emails?
We explore the optimal pace of emails for promotions, newsletters, value-added engagement, and other types of email marketing campaigns. What You’ll Learn: The importance of reviewing your competitors Tailor your emails based on your products Segment your email marketing list Let the customer lifecycle dictate email cadence Give your consumers an idea of what to…
Shopify and Yelp Streamline Omnichannel Solutions
Both Shopify and Yelp announced moves to integrate offline and online operations this week. That’s especially important right now, as virtual commerce often trumps in-person transactions during government-mandated lockdowns. Shopify Let’s start by taking a look at what Shopify is offering. The company rolled out an updated point-of-sale (POS) system that brings orders and payments…
It is Now Free to Sell on Google Shopping Platform
As the nation continues to withdraw from public life to thwart the spread of COVID-19, the consumer economy has come to a near-screeching halt, with businesses large and small taking massive hits. That being said, there couldn’t be a more perfect time to start using the Google Shopping platform, since Google has announced that it…
Why You Should Use Emojis in Your SEO Strategy
Emoji SEO’s Opportunities: Emojis are on the verge of changing language as we know it. While they are mainly used for instant messaging they are increasingly being utilized in SEO strategy to help with organic rankings. Many businesses stand to gain an advantage and more noticeability amongst the crowd of results on Google and other…
Ultimate Guide to Merging Websites Together for SEO
There are certain scenarios that can lead you to doing a site merging. Maybe you’ve purchased a new website or want to rebrand your company. Either way, now you’re faced with the concerns of losing website traffic if you merge the sites, or if you do it right, gaining traffic. Over the years, the…
How to Use YouTube to Drive Traffic to Your Website
YouTube, of course, is the second most-visited website in the world, second only to Google. YouTube videos bring some serious SEO benefits including more ranking opportunities and–thanks to the thumbnail art and video carousels, a lot more visibility than your average result. In this article, I’m going to show you some ways that you can…