We explore the optimal pace of emails for promotions, newsletters, value-added engagement, and other types of email marketing campaigns. What You’ll Learn: The importance of reviewing your competitors Tailor your emails based on your products Segment your email marketing list Let the customer lifecycle dictate email cadence Give your consumers an idea of what to…
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Shopify and Yelp Streamline Omnichannel Solutions
Both Shopify and Yelp announced moves to integrate offline and online operations this week. That’s especially important right now, as virtual commerce often trumps in-person transactions during government-mandated lockdowns. Shopify Let’s start by taking a look at what Shopify is offering. The company rolled out an updated point-of-sale (POS) system that brings orders and payments…
It is Now Free to Sell on Google Shopping Platform
As the nation continues to withdraw from public life to thwart the spread of COVID-19, the consumer economy has come to a near-screeching halt, with businesses large and small taking massive hits. That being said, there couldn’t be a more perfect time to start using the Google Shopping platform, since Google has announced that it…
Why You Should Use Emojis in Your SEO Strategy
Emoji SEO’s Opportunities: Emojis are on the verge of changing language as we know it. While they are mainly used for instant messaging they are increasingly being utilized in SEO strategy to help with organic rankings. Many businesses stand to gain an advantage and more noticeability amongst the crowd of results on Google and other…
Ultimate Guide to Merging Websites Together for SEO
There are certain scenarios that can lead you to doing a site merging. Maybe you’ve purchased a new website or want to rebrand your company. Either way, now you’re faced with the concerns of losing website traffic if you merge the sites, or if you do it right, gaining traffic. Over the years, the…
How to Use YouTube to Drive Traffic to Your Website
YouTube, of course, is the second most-visited website in the world, second only to Google. YouTube videos bring some serious SEO benefits including more ranking opportunities and–thanks to the thumbnail art and video carousels, a lot more visibility than your average result. In this article, I’m going to show you some ways that you can…
Google Confirms May 2020 Core Update Rolling out Today
Today, Google confirmed that it’s rolling out a new core algorithm update. It’s unimaginatively called the “May 2020 Core Update.” How will the May 2020 Core Update Affect Your Website? This gives new meaning to the phrase: “May the Fourth Be With You.” You can find an update on how the Google May 2020 update…
Does Google Index Chrome and Autogenerated Translated Content?
Recently, we had 404 errors showing up in Google Search Console that a client thought were from pages translated by the Chrome browser. The question is, does Google auto-translate create this issue and does Google Translate cause 404 errors for websites in general? Does Google Translate Cause 404 Errors? Let’s start with Chrome… Google Chrome…
Are Facebook Ads Worth It? Do Facebook Ads Work?
Since its founding in 2004, Facebook has grown from a tiny start-up to a global powerhouse, amassing 2.5 billion users worldwide. Much of the fuel behind this unprecedented growth has been advertising. And these days, marketers around the world are increasing their spend on Facebook Ads to garner more traffic to their sites. What We’ll…
Anchor Launches Webinar-to-Podcast Conversion Tool – Ignite Friday
This week: Instagram and Snapchat make gains, Google Ads wants to know who you are, and LinkedIn engagement for work-from-home content soars. Here’s what happened this week in digital marketing. Alphabet 1Q Revenue Tops $40 Billion Alphabet, the parent company of Google, reported first quarter earnings of more than $40 billion this week. YouTube advertising…