This week: Ecommerce is thriving, LinkedIn will let you host virtual live events, and we’ve already learned a thing or two about the most recent Google update. Here’s what happened this week in digital marketing. YouTube Expands Options for TV Ads YouTube is giving you more options to reach people who stream content on TV…
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Google Click-Through Rates (CTR) By Ranking Position [2020]
How does SERP ranking impact click-through rates? We provide benchmark data on Google click-through rates by position using 2020 data across over 1,000 queries. What We’ll Cover: The search landscape in 2020 Breakdown of Google CTRs by ranking position What compels people to “click”? How to improve your CTRs based on our 2020 findings Provide…
How To Respond to Negative Amazon Reviews
If you’re selling on Amazon, you are bound to run into a negative review. The good news is that there are several ways to handle low-star feedback. In this article, we’ll go over how to do just that. What You’ll Learn: How negative Amazon reviews affect sales How some negative reviews are helpful How to…
Google Merchant Center Now Integrated With PayPal
Are you running an e-commerce website that uses PayPal as a payment option? If so, then you’ll be happy to learn that Google Merchant Center now integrates with PayPal. Additionally, if you don’t currently use Google Merchant Center but would like to, you can speed up your merchant verification process when you connect with PayPal….
Dynamic Search Ads 101: Dynamic Search Ads Best Practices
Curious about dynamic search ads? You’ve come to right place. In this post, I’ll take you through the in’s and out’s of dynamic search ads, and how to determine if they’re best for your business. What We’ll Cover: What dynamic search ads (DSAs) are How they work The benefits of using DSAs DSA targeting How…
Google Ads Tests Curbside Pickup Feature
Here we are nearing the end of the full-blown COVID-19 lockdown for much of the country, but it’s possible that social distancing will become the new normal. In that case, demand for curbside pickup will only increase and Google is on-board. Google Ads Curbside Pickup: An Indicator So what, exactly, is this new feature in Google…
How to Collect Emails on Your Website and Build an Email List for Marketing
This guide gives you proven strategies for capturing emails on your website to build a strong email list. While social media and text messaging have grown in popularity over the years, email still reigns supreme, representing the most convenient and profitable communication channel for any business. What You’ll Learn: What is an Email List? Why…
Google May 2020 Core Update One Week In: ‘An Absolute Monster’
A week ago, Google rolled out its May 2020 Core update. Although the effects of the algorithm have yet to work their way through the system, we already know quite a bit about it. One SEO professional described the fallout using a single word: “carnage.” Another said it’s “an absolute monster.” Some strategists complained because…
How to Improve First Contentful and Meaningful Paint
While we’re constantly uploading, refreshing, and adding content to our websites, it can be easy to overlook some key elements of success. Mainly, do you know how your website is performing? You’ll be surprised to know how many organizations can’t answer this simple question. What We’ll Cover: Evaluating Your Website’s Performance What is First Contentful…
Google Rolls out Podcasts Manager Tool – Ignite Friday
This week: Google announces another core algorithm update, plus a new Podcast Manager Tool. Twitter adds millions of more users, and high-profile brands are rolling out omnichannel solutions. Here’s what happened this week in digital marketing. Google Rolls out Podcasts Manager Tool This past week, Google introduced Podcasts Manager. It’s a tool that provides…