Sadly, millions of live blog posts will never see the light of day–which means you’re wasting money and ranking opportunities. Old blog posts can still be a valuable part of your SEO strategy. Here, I’ll discuss how to audit, consolidate, and refresh your content so you can get more mileage out of your entire website….
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Bing Backlink Tool Upgrades to Show Competitor Data
Watch out, SEMRush and Ahrefs! Bing might eat into your market share. That’s because Bing recently upgraded its backlink tool to show data from competitors. The tool also offers info about unique referring domains, page-level links, and top anchor texts. And it’s all for free. Bing Backlink Tool: Three Features In the past the Bing…
New YouTube Feature: “Results from the Web” Displays Links to Google Webpage Results
It looks like Google is toying with the idea of showing web page results in YouTube search, You might not see it if you try a search on YouTube right now. It’s apparently just a limited test. Here’s what we know so far. YouTube “Results from the Web”: An Accidental Discovery A Reddit user discovered…
How to Spy On Your Competitor’s PPC Keywords & Strategy
With the right roadmap, a little investment, and some strategic research, you can reverse engineer your competitors’ most successful PPC strategies. In this article, I’ll share some tips for ethically engaging in some PPC espionage that can take your paid ads game to the next level. What You’ll Learn: The importance of competitive keyword analyses…
Core Web Vitals for SEO – Ignite Friday
Updated: 3/17/2021 Remember the speed report in Google Search Console? It’s gone. Don’t worry, though. You can still get info about how quickly your web pages load with the new Core Web Vitals report. Here’s what you need to know about Google Search Console’s Core Web Vitals What We’ll Cover: Podcast: Overview Of How To…
Smart Facebook Groups Manager Tricks For A Vibrant Community
How is your Facebook community management going? In this article, we will cover everything you need to know about creating and managing a successful Facebook group for your business. By the end of it, you’ll be a better Facebook Group manager. What We’ll Cover: The benefits of managing a Facebook Group How to create a…
4 Marketing Strategies Retailers Need to Survive
We’re not even halfway through 2020 and it’s already been a whirlwind year for retailers. Around the world, businesses are closing, brands are shuttering, and customer expectations are shifting. In this article, I’m giving you the 4-1-1 on 4 major retail marketing strategies you need right now. What We’ll Cover: What is Retail Marketing?…
How to Use Hashtags on Facebook
Updated 4/15/2021 On platforms like Instagram and Twitter, hashtags are essential for reaching new audiences and engaging with followers. Facebook hashtags are another story. There’s a years-long debate about whether or not they work and a general sense of confusion about how businesses should use them. Maximize reach and awareness with the right hashtag strategy…
Video Creators Can Now Make Money on IGTV with Monetization – Ignite Friday
This week: Google rolls out Discovery ads globally, IGTV offers monetization options, and your website font choice probably won’t have any impact on search rank. Here’s what happened this week in digital marketing. Google Discovery Ads Now Available Globally This past week, Google announced that Discovery ads rolled out globally. If you’re unfamiliar with Discovery…
Voice Match Payments: the Future of Online Shopping?
This week, Google rolled out a “confirm with Voice Match” payments feature into Google Assistant. The payment method is available for both smart speakers and displays. In fact, you can probably activate it on your Android or Apple smartphone right now. How to Use Voice Match Payments If you’d like to use Voice Match payments…