This week: YouTube lets you customize your channel’s appearance, Facebook is testing an email marketing tool, and Bing rolls out a site scanner. Here’s what happened this week in digital marketing. CMOs Optimistic About Marketing Automation Investments Even though overall martech spend will decrease by 4% through the end of next year, Chief Marketing Officers…
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Facebook Automated Ads: Your One-Stop Guide
Keeping your finger on the pulse of social media is no easy feat these days. With so many new releases and upgrades to keep track of, some of them can slip right past us. But there’s no doubt that one of the most exciting developments that have come about in the past few years has…
SEO Pillar Pages and the Pillar Content Strategy
Historically, most blogs have been structured around a set of target keywords. While that’s long been standard practice, the result is often disorganized, as it doesn’t consider the big-picture content strategy–nor, more importantly, the user experience. We cover what SEO pillar pages are and how to develop a strong pillar page content strategy. What You’ll…
Bing Offers ‘Site Scan’ Tool to Check SEO Issues
It looks like Bing is trying to eat into the market share of companies that produce some of your favorite SEO tools. First, Bing gives companies like SEMRush a run for their money by releasing a tool that checks competitor backlinks. Free of charge. Now, the Microsoft-owned company is launching a new on-demand audit tool…
How to Increase Conversions with Amazon Product Videos
Congratulations—you’ve officially launched your own Amazon business! Whether you’re ready for a money-making side hustle or are looking to become your own boss, selling on Amazon offers you a massive opportunity unlike those offered on any other ecommerce platform. Here’s everything you need to know to increase conversions with Amazon product videos. What We’ll Cover:…
Facebook Tests a Suite of Email Marketing Tools for Business Pages
Facebook is testing a suite of tools that will enable you to send marketing emails from its platform. All you have to do is upload your contact list and compose an email with a user-friendly UI. Facebook will distribute emails and provide analytics. Let’s take a look at what we know about the new feature….
Instagram May Require That Sites Get Permission to Embed Photos
Sorry to begin your week with some bad news, but here goes… Instagram recently issued a statement saying that you might need permission from Instagram users before embedding their photos. If you fail to get permission, you could be subject to a copyright lawsuit. Instagram User vs. Newsweek Not too long ago, Newsweek reached out…
How to Accelerate the Sales Cycle With Email
As far as customer communication methods go, it’s hard to find anything that compares to email marketing. For brands with long, messy sales cycles, developing a well-planned email strategy can help you nurture, convert, and retain customers for the long haul. Learn how to use email to accelerate your sales cycle by driving users through…
LinkedIn Marketing Alert: New Engagement Remarketing for Video and Lead Ads – Ignite Friday
This week: Pinterest has some good news for ecommerce marketers, YouTube rolls out a couple of new features for merchants, and LinkedIn offers new retargeting opportunities. Here’s what happened this week in digital marketing. YouTube Rolls out New Features for Merchants Here’s some good news if you’re selling products via YouTube. For starters, YouTube…
20 Must-Know Email Marketing Statistics for 2020
For an industry that prides itself on risk-taking and creativity, marketing relies pretty heavily on numbers. And those numbers reveal that email marketing is the most effective marketing channel out there, outpacing SEO, affiliate marketing, and even social media. In this article, I’ll cover 20 must-know email marketing statistics to boost your email campaigns! What…