Congratulations—you’ve officially launched your own Amazon business! Whether you’re ready for a money-making side hustle or are looking to become your own boss, selling on Amazon offers you a massive opportunity unlike those offered on any other ecommerce platform. Here’s everything you need to know to increase conversions with Amazon product videos. What We’ll Cover:…
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Facebook Tests a Suite of Email Marketing Tools for Business Pages
Facebook is testing a suite of tools that will enable you to send marketing emails from its platform. All you have to do is upload your contact list and compose an email with a user-friendly UI. Facebook will distribute emails and provide analytics. Let’s take a look at what we know about the new feature….
Instagram May Require That Sites Get Permission to Embed Photos
Sorry to begin your week with some bad news, but here goes… Instagram recently issued a statement saying that you might need permission from Instagram users before embedding their photos. If you fail to get permission, you could be subject to a copyright lawsuit. Instagram User vs. Newsweek Not too long ago, Newsweek reached out…
How to Accelerate the Sales Cycle With Email
As far as customer communication methods go, it’s hard to find anything that compares to email marketing. For brands with long, messy sales cycles, developing a well-planned email strategy can help you nurture, convert, and retain customers for the long haul. Learn how to use email to accelerate your sales cycle by driving users through…
LinkedIn Marketing Alert: New Engagement Remarketing for Video and Lead Ads – Ignite Friday
This week: Pinterest has some good news for ecommerce marketers, YouTube rolls out a couple of new features for merchants, and LinkedIn offers new retargeting opportunities. Here’s what happened this week in digital marketing. YouTube Rolls out New Features for Merchants Here’s some good news if you’re selling products via YouTube. For starters, YouTube…
20 Must-Know Email Marketing Statistics for 2020
For an industry that prides itself on risk-taking and creativity, marketing relies pretty heavily on numbers. And those numbers reveal that email marketing is the most effective marketing channel out there, outpacing SEO, affiliate marketing, and even social media. In this article, I’ll cover 20 must-know email marketing statistics to boost your email campaigns! What…
Consolidating Content for SEO: A Complete Guide
Sadly, millions of live blog posts will never see the light of day–which means you’re wasting money and ranking opportunities. Old blog posts can still be a valuable part of your SEO strategy. Here, I’ll discuss how to audit, consolidate, and refresh your content so you can get more mileage out of your entire website….
Bing Backlink Tool Upgrades to Show Competitor Data
Watch out, SEMRush and Ahrefs! Bing might eat into your market share. That’s because Bing recently upgraded its backlink tool to show data from competitors. The tool also offers info about unique referring domains, page-level links, and top anchor texts. And it’s all for free. Bing Backlink Tool: Three Features In the past the Bing…
New YouTube Feature: “Results from the Web” Displays Links to Google Webpage Results
It looks like Google is toying with the idea of showing web page results in YouTube search, You might not see it if you try a search on YouTube right now. It’s apparently just a limited test. Here’s what we know so far. YouTube “Results from the Web”: An Accidental Discovery A Reddit user discovered…
How to Spy On Your Competitor’s PPC Keywords & Strategy
With the right roadmap, a little investment, and some strategic research, you can reverse engineer your competitors’ most successful PPC strategies. In this article, I’ll share some tips for ethically engaging in some PPC espionage that can take your paid ads game to the next level. What You’ll Learn: The importance of competitive keyword analyses…