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Does Google Need Text for Search Engine Optimization?
The question Matt Cutt’s addresses in this video is, “Does Google still need text for search engine optimization?” The answer to the question is, “Yes.” We could really stop this post right here. But I’ll go on a little further. Google still does not have the ability to perceive what is in image. Of course,…
Google Recommends Location Strategy for SEO
I have been a fan of location based SEO for a long time. There are many reasons to focus on a location based search engine optimization strategy. -You do not have a national presence -Your site is new and not ready to go after national keywords -They have higher conversion rates in most cases -Etc….
Google Offers Free One Page SEO Guide
Although at times it does seem Google is against very advanced SEO companies, when it comes to helping newbies their intent is clear. That is, they want to help them… The Google one page SEO guide is nice little PDF that offers some basic advice for people new to SEO. You can get the guide…
Comments on Changes in Google Update Strategy
According to Search Engine Land, a couple things happened at SMX West regarding Google Updates. The first was that Matt Cutts said there will be a very large Penguin Update in 2013. Cutts also said that there will be a Panda algorithm update on March 15. Now on the other hand, Matt also announced at…
Google Granted Patent on Detecting Hidden Text and Links
Are you a nasty spammer SEO person who hides links and text on your website? I sure hope not… Because Google was just awarded a new patent for their technology which detects hidden text and links on website. So if you are one of those people who thought, “I’ll never get caught.” Think again… So…
Pinterest Analytics for Business Pages Make a Splash
Pinterest has always had a bit of a downfall in that it was hard to measure the actual interactions that took place on the site. Due to this, we first turned to Pinerly Analytics (now known as Reachli) as well as the old faithful Google Analytics. But like any growing company Pinterest knew in time…
Google Recommends pushState for Ajax SEO
For those of you who work in search engine optimization, you probably know that optimizing sites built in Ajax can mean a little extra work. It gets pretty technical and often doesn’t result in great rankings anyway. That being said, I have optimized Ajax sites many times and have of course seen it work fine…
The Marketing Dictionary: Important Business Marketing Terms
1. Account planning is the process of gathering information about the consumer’s attitude toward the product by using focus groups, social networking, ethnographies and other quantitative techniques to plan an advertising campaign and track its effectiveness. 2. Affiliate marketing is a performance-based marketing technique in which affiliates are rewarded for making sales or bringing in…
Is WordPress or Blogger Better for SEO?
What is better for search engine optimization? WordPress or Blogger? Personally, I say WordPress all the way (and I have a lot of experince in the area). WordPress is the largest CMS online. It is simple to use and to customize. Blogger is clunky and does not allow for even a tenth of the functionality…