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John Lincoln

John Lincoln (MBA) is the Co-Founder & Executive Chairman of Ignite Visibility, a top performance marketing agency backed by Mountaingate Capital. A digital marketing strategist and keynote speaker, Lincoln has managed over 1,000 marketing programs for brands like DoorDash, HBO, Tony Robbins, and Experian. Under his leadership, Ignite Visibility has been named a leading digital marketing agency in the U.S. and made the Inc. 5,000 list six times. Lincoln also spearheaded the development of CertaintyTech, a cutting-edge media mix modelling and forecasting platform.

An award-winning marketer, Lincoln has authored three books, including Advolution (2022), and produced films such as SEO: The Movie. Recognized as a Top Business Leader, he has been featured in Forbes and The New York Times and spoken at global events like Web Summit and SMX. Lincoln's mission is to empower businesses through innovative digital strategies while reinvesting in clients, employees, and the community.

Pinterest Analytics for Business Pages Make a Splash

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Pinterest has always had a bit of a downfall in that it was hard to measure the actual interactions that took place on the site. Due to this, we first turned to Pinerly Analytics (now known as Reachli) as well as the old faithful Google Analytics. But like any growing company Pinterest knew in time…

Google Recommends pushState for Ajax SEO

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For those of you who work in search engine optimization, you probably know that optimizing sites built in Ajax can mean a little extra work. It gets pretty technical and often doesn’t result in great rankings anyway. That being said, I have optimized Ajax sites many times and have of course seen it work fine…

The Marketing Dictionary: Important Business Marketing Terms

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1. Account planning is the process of gathering information about the consumer’s attitude toward the product by using focus groups, social networking, ethnographies and other quantitative techniques to plan an advertising campaign and track its effectiveness. 2. Affiliate marketing is a performance-based marketing technique in which affiliates are rewarded for making sales or bringing in…

Is WordPress or Blogger Better for SEO?

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What is better for search engine optimization? WordPress or Blogger? Personally, I say WordPress all the way (and I have a lot of experince in the area). WordPress is the largest CMS online. It is simple to use and to customize. Blogger is clunky and does not allow for even a tenth of the functionality…

90% of Google Spam Messages are for Blackhat SEO

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Have your ever wondered about the various types of spam messages that Google sends out through Webmaster Tools? Well, according to this new video by Matt Cutts there are hundreds of thousands of notifications that are sent out each month. Which for the most part, fall into the categories below. As an added bonus, we…

5 Lesser Known Features in Google Analytics that Rock

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We love Google Analytics. But one thing that we have noticed is that some of the amazing features go unnoticed. In this post we talk about 5 lesser known Google Analytics reports that you will love. Real Time Analytics Real Time Analytics is a feature/report in Google analytics that lets you see people who are…

Google AdWords Enhanced Campaigns: A Blow to Good AdWords Managers?

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oogle has upgraded AdWords by rolling out something they call, “Google AdWords Enhanced Campaigns.” This new version of AdWords will make managing ads much easier, whether they are derived on a mobile phone, desktop or PC. But while this may help newbies, it has been seen as a step back by many advanced AdWords managers….