This week, we spotlight Morgan Flatley. She’s the Global Chief Marketing Officer at McDonald’s. We’d like to congratulate Flatley and the McDonald’s team for the company’s ongoing financial success. U.S. comparable store sales increased almost 14% last year. That’s the highest year-over-year gain on record. Additionally, digital sales surpassed $18 billion in 2021. That kind…
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Facebook Ad Sizes and Specs: Create the Perfect Ad
As the most widely used social media platform in the world, Facebook is a must-have for your marketing tool chest. Here, I’ll cover all the different Facebook ad sizes and types available so you can make your ads grab just the right amount of attention. What We’ll Cover: Facebook Feed Ads Facebook Carousel Ads Facebook…
Social Media Trends for 2021: How to Build a Strategy for 2022
The one thing you can count on in social media? Change. Platforms are changing, updating their algorithms, and introducing new features. Keeping up with all these evolutions sometimes feels like a full-time job. Let’s talk about how to stay on top of social media trends, which 2021 trends to keep, and how to update them…
Stephanie McMahon, Chief Brand Officer at World Wrestling Entertainment (WWE) – Ignite Marketer of the Week
This week, we spotlight Stephanie McMahon. She’s the Chief Brand Officer at World Wrestling Entertainment (WWE). We’d like to congratulate McMahon and the WWE team for their outstanding fourth-quarter performance. WWE recently reported a 30% increase in revenue to $310 million. Operating income increased a whopping 131% to $83.6 million. That kind of success doesn’t…
How to Use Amazon Sponsored Display to Grow Your Brand
Struggling to stand out on Amazon? The enormous amount of competition on Amazon makes it incredibly difficult for millions of brands to gain exposure and traction to their pages. Luckily, Amazon has an ad format to help brands grow their exposure on the platform. It’s called Amazon Sponsored Display. If you have an Amazon storefront…
Ashley Cianci, Director of Demand Generation at PerformLine – Ignite Marketer of the Week
In this edition of Marketer of the Week, Ignite Visibility spotlights Ashley Cianci, Director of Demand Generation at PerformLine, a compliance technology company headquartered in Morristown, New Jersey. Ignite Visibility applauds Ashley Cianci for her passion for innovative marketing and her success in developing a brand identity and increasing demand generation, brand awareness, and revenue…
Cole Bubenik, Content Marketer at RoundUp App – Ignite Marketer of the Week
In this edition of Marketer of the Week, Ignite Visibility spotlights Cole Bubenik, content marketer at RoundUp App. Ignite applauds Bubenik for his creativity and inspired work. He holds a commitment to high-quality, innovative content marketing strategy and production. Cole Bubenik Coke Bubenik is a content marketer and freelance illustrator. He’s a creative professional living…
How to Optimize for Instagram Search & Explore
Since Instagram’s 2010 launch, the platform has solidified its reputation in point-and-shoot media sharing. Today, Instagram is one of the most effective ways for brands to connect with their audiences–as well as reach new ones, by optimizing for the Instagram Explore feed. Leverage our insights to get your pictures and assets to appear on Instagram’s…
Amazon Brand Metrics: What You Need to Know to Improve Customer Engagement & Increase Your Sales
Have you heard about Amazon’s new measurement solution? It’s a necessity for anyone selling their products on Amazon! If you are an Amazon seller or Amazon vendor, keep reading for some important and exciting information that could help you get to know your customers better and improve your sales. What are Amazon Brand Metrics? According…
Cassandra Highbridge, CRM Engagement Marketing Specialist at Unstack – Marketer of the Week
In this edition of Marketer of the Week, Ignite Visibility spotlights Cassandra Highbridge. Highbridge is a CRM engagement marketing specialist at Unstack. Ignite applauds Cassandra Highbridge. We recognize her commitment to helping businesses engage customers and build relationships. Cassandra Highbridge, CRM Engagement Marketing Specialist Cassandra Highbridge is a San Diego-based customer relationship management (CRM) expert….