Want to know the most reliable way to increase sales on Amazon? It’s winning the Amazon Buy Box. You’ve probably heard of it. In fact, you’ve probably used it more than once. But if you’re a third-party seller on Amazon, the Buy Box could be the difference between a good quarter or your best quarter…
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Marc Pritchard, Chief Brand Officer at Procter & Gamble – Ignite Marketer of the Week
This week, we spotlight Marc Pritchard. He’s the Chief Brand Officer at Procter & Gamble. We’d like to congratulate Marc Pritchard for getting inducted into the American Marketing Association’s Marketing Hall of Fame. The AMA will formally recognize his accomplishments on May 3, 2022. According to the AMA, Pritchard is “responsible for P&G’s brand building…
Raja Rajamannar, Chief Marketing and Communications Officer at Mastercard – Ignite Marketer of the Week
This week, we spotlight Raja Rajamannar. He’s the Chief Marketing and Communications Officer at Mastercard. He’s also the President of the company’s Healthcare Business division. We’d like to congratulate Raja Rajamannar for the many awards he’s won throughout his career. Among them: WFA Global Marketer of the Year (2018) Forbes 2018 Top 5 Most Influential…
How to Leverage Amazon OTT Advertising to Reach Your Ideal Audience
It’s no secret- traditional cable is out and streaming services are in. In fact, about 80% of Americans have at least one streaming service subscription. You’ve probably watched a show, seen a documentary, or streamed your favorite movie on an app such as Netflix or Amazon Prime. And chances are, you’ve encountered Amazon OTT…
Janine Pelosi, Chief Marketing Officer at Zoom – Ignite Marketer of the Week
This week, we spotlight Janine Pelosi. She’s the Chief Marketing Officer at Zoom. Yeah. That Zoom. We’d like to congratulate Janine Pelosi and the Zoom team on outstanding Q4 and Fiscal Year 2022 results. The company saw revenue increase 55% year-over-year to almost $4.1 billion. Zoom also reported GAAP income from operations at more than…
Morgan Flatley, Global Chief Marketing Officer at McDonald’s – Ignite Marketer of the Week
This week, we spotlight Morgan Flatley. She’s the Global Chief Marketing Officer at McDonald’s. We’d like to congratulate Flatley and the McDonald’s team for the company’s ongoing financial success. U.S. comparable store sales increased almost 14% last year. That’s the highest year-over-year gain on record. Additionally, digital sales surpassed $18 billion in 2021. That kind…
Facebook Ad Sizes and Specs: Create the Perfect Ad
As the most widely used social media platform in the world, Facebook is a must-have for your marketing tool chest. Here, I’ll cover all the different Facebook ad sizes and types available so you can make your ads grab just the right amount of attention. What We’ll Cover: Facebook Feed Ads Facebook Carousel Ads Facebook…
Social Media Trends for 2021: How to Build a Strategy for 2022
The one thing you can count on in social media? Change. Platforms are changing, updating their algorithms, and introducing new features. Keeping up with all these evolutions sometimes feels like a full-time job. Let’s talk about how to stay on top of social media trends, which 2021 trends to keep, and how to update them…
Stephanie McMahon, Chief Brand Officer at World Wrestling Entertainment (WWE) – Ignite Marketer of the Week
This week, we spotlight Stephanie McMahon. She’s the Chief Brand Officer at World Wrestling Entertainment (WWE). We’d like to congratulate McMahon and the WWE team for their outstanding fourth-quarter performance. WWE recently reported a 30% increase in revenue to $310 million. Operating income increased a whopping 131% to $83.6 million. That kind of success doesn’t…
How to Use Amazon Sponsored Display to Grow Your Brand
Struggling to stand out on Amazon? The enormous amount of competition on Amazon makes it incredibly difficult for millions of brands to gain exposure and traction to their pages. Luckily, Amazon has an ad format to help brands grow their exposure on the platform. It’s called Amazon Sponsored Display. If you have an Amazon storefront…