This week, we spotlight Alex Schultz. He’s the VP of Analytics and CMO at Meta. We’d like to congratulate Alex Schultz and the Meta team for the phenomenal growth of Facebook. As of the last quarterly report, Facebook has almost 2 billion daily active users (DAU) and almost 3 billion monthly active users (MAU). The…
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Instagram Live Events: Best Practices and Content Ideas
Reels are all the rage on Instagram. If you’re looking for an easy way to incorporate them into your strategy, look no further than live events. Here are 10 tips to help you get started. Best Practices for Instagram Live Ready to learn about the different ways to approach your next event? The following…
How to Write a Promotional Email that Converts in 4 Quick Steps
Since the first time we all heard “You’ve got mail!”, promotional email marketing has been a solid strategy for all digital marketers looking to gain direct access to their preferred customers. But as more and more companies jump into digital marketing, your content may be getting lost in the noise leading your open rates to…
Ukonwa Kuzi-Orizu Ojo, Global Chief Marketing Officer at Amazon Prime Video & Studios – Ignite Marketer of the Week
This week, we spotlight Ukonwa Kuzi-Orizu Ojo. She’s the Global Chief Marketing Officer, Amazon Prime Video & Studios. We’d like to congratulate Ojo and the Amazon team on the recent acquisition of MGM. As a result, MGM is now part of Amazon Prime Video and Amazon Studios. MGM, as you may know, is a production…
9 Digital Marketing Skills to Master This Year
Digital marketing takes a lifetime to master. It’s a space that encompasses many channels, tools, and tactics. While the basics of marketing remain the same, the digital marketing skills you need to create and implement campaigns continue to evolve at breakneck speed. It’s also an incredibly popular field, and those who take the time to…
Ann Lewnes, Chief Marketing Officer at Adobe – Ignite Marketer of the Week
This week, we spotlight Ann Lewnes. She’s the Chief Marketing Officer at Adobe. Lewnes also serves as Executive Vice President, Corporate Strategy and Development for the company. We’d like to congratulate Ann Lewnes and the Adobe team for an outstanding Q1 2022 performance. Adobe hauled in a record revenue of $4.26 billion. That’s a 9%…
YouTube TV Ads: Why You Should Create a Shoppable TV Screen
Looking for a way to establish a strong connection with audiences and drive action? Connected TV (CTV) offers an excellent opportunity for advertisers. YouTube now allows advertisers to create video action campaigns using YouTube TV ads. In the following post, we will explore what CTV is, how shoppable YouTube ads work, and how you can…
Chris Capossela, Chief Marketing Officer at Microsoft – Ignite Marketer of the Week
This week, we spotlight Chris Capossela. He’s the Chief Marketing Officer at Microsoft. We’d like to congratulate Chris Capossela and the entire Microsoft team on an outstanding Q2 2022 performance. Revenue came in at $51.7 billion. That’s up by 20%. Operating income reached $22.2 billion. That’s up 24%. Microsoft also delivered within individual lines of…
Julia Goldin, Chief Product and Marketing Officer at the LEGO Group
This week, we spotlight Julia Goldin. She’s the Chief Product and Marketing Officer at the LEGO Group. We’d like to congratulate Julia Goldin and the entire LEGO team on an outstanding 2021. The company’s consumer sales grew 22% year-over-year. Overall revenue grew 27% to over DKK 55 billion. Operating profit rose 32% to DKK 17…
How to Use Facebook Lead Ads for Effective Lead Generation
A step-by-step guide to Facebook Lead Ads: configuring Instant Forms with custom questions, choosing target audiences, and downloading lead data — while handling privacy-policy and GDPR requirements, across use cases from list building to promotions.