We broke 10 million views on YouTube. In this article, I’ll break down the 11 steps we took to get there – and how we plan to grow even faster. How to Get Views on YouTube Let’s start with what we did right. Here are the steps we took to increase YouTube traffic and engagement. …
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Sarah Franklin, Chief Marketing Officer at Salesforce – Ignite Marketer of the Week
This week, we spotlight Sarah Franklin. She’s the President and CMO at Salesforce. We’d like to congratulate Sarah Franklin and the Salesforce team on their outstanding Q1 results. The company posted revenue of $7.41 billion. That’s an increase of 21% year-over-year. Salesforce also issued guidance. The company expects Q2 revenues to come in around $7.7…
How Does a Data Breach Affect Brand’s Reputation?
Companies tally most of the damages from data breaches in numbers. Concerns are usually about how many users’ data hackers accessed and how much the response will cost. But underneath the monetary cost of a security breach is a bigger issue: wrecked reputation. Security breaches shock consumer confidence, resulting in an invisible tsunami of lost…
How Metaverse Companies Can Benefit Your Business and Boost Growth
You’ve probably heard of the Metaverse, which aims to move the world into the next stage of the digital era. In fact, you’ve probably seen it in movies like Free Guy and Ready Player One, where what seems like movie magic is actually the Metaverse in action. The Metaverse blurs the lines between virtual and…
Rachel Ferdinando, CMO and SVP of Frito-Lay – Ignite Marketer of the Week
In this edition of Marketer of the Week, Ignite Visibility spotlights Rachel Ferdinando, Senior Vice President and Chief Marketing Officer of Frito-Lay North America. Ignite Visibility applauds Rachel Ferdinando for her ability to transcend traditional marketing barriers and lead her brand with fresh and innovative ideas. Rachel Ferdinando, the Creative If you’re looking for a…
2022 Email Marketing Calendar Template and Download for Ecommerce
Coming up with ideas for sales promotions and celebrations to feature in your emails can be a daunting task. Luckily, every day is a holiday — literally. Let’s talk about why you should create a holiday calendar and how to do it. Why You Need An Email Marketing Calendar Life is better when you have…
William White, Chief Marketing Officer at Walmart – Ignite Visibility Marketer of the Week
This week, we spotlight William White. He’s the Chief Marketing Officer at Walmart. We’d like to congratulate William White and the team at Walmart on an outstanding Q1 earnings report. Total revenue came in at $141.6 billion, up 2.4%. Comp sales grew 3%. Additionally, Sam’s Club sales increased by 10.2% and membership income increased by…
Alex Schultz, VP of Analytics and CMO at Meta – Marketer of the Week
This week, we spotlight Alex Schultz. He’s the VP of Analytics and CMO at Meta. We’d like to congratulate Alex Schultz and the Meta team for the phenomenal growth of Facebook. As of the last quarterly report, Facebook has almost 2 billion daily active users (DAU) and almost 3 billion monthly active users (MAU). The…
Instagram Live Events: Best Practices and Content Ideas
Reels are all the rage on Instagram. If you’re looking for an easy way to incorporate them into your strategy, look no further than live events. Here are 10 tips to help you get started. Best Practices for Instagram Live Ready to learn about the different ways to approach your next event? The following…
How to Write a Promotional Email that Converts in 4 Quick Steps
Since the first time we all heard “You’ve got mail!”, promotional email marketing has been a solid strategy for all digital marketers looking to gain direct access to their preferred customers. But as more and more companies jump into digital marketing, your content may be getting lost in the noise leading your open rates to…