The marketing sphere is constantly evolving, but if there’s an adage that rings endlessly true, it’s that content is king. Content marketing has transformed the ways in which businesses engage with consumers. From magazine features and television advertisements to social media memes and beyond, the written word has always been instrumental in enticing curious readers…
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Amazon Brand Lift: The Newest Tool for Amazon Marketing
Have you heard of Amazon Brand Lift yet? This new feature may still be in its beta testing phase. But, it’s showing signs of becoming the next great tool to improve digital marketing. What is Amazon Brand Lift? How do you use this new data-collecting tool? Let’s jump in. What is Amazon Brand Lift? Amazon…
Laura Grandi-Hill, Event Marketing Manager at Airbase – Marketer of the Week
In this edition of Marketer of the Week, Ignite Visibility spotlights Laura Grandi-Hill, event marketing manager at Airbase. Ignite applauds Grandi-Hill for her commitment to engaging the internal and external Airbase community. She helps foster togetherness and leads pathways for Airbase clients and the greater professional finance community. Laura Grandi-Hill Laura Grandi-Hill is the Event…
How To Increase Sales on Amazon in Q1 Using Q4 Traffic
With features like one-click ordering, Prime shipping, and Amazon wish lists, Amazon is a dream platform for both buyers and sellers. The holiday sales spike only happens once a year. So, you may want to consider reinvesting your earnings from Q4 into Q1 to make the party last longer. When done right, Q4 can end…
Sarah Danzl, Head of Global Communications at Degreed – Ignite Marketer of the Week
In this edition of Marketer of the Week, Ignite Visibility spotlights Sarah Danzl, Head of Global Communications at Degreed. Ignite Visibility applauds Danzl for her commitment to improving the culture and quality of Degreed—and for her unending commitment to her community. Sarah Danzl Sarah Danzl is passionate about disaster and humanitarian relief, education, health and…
Complete On-Page SEO Checklist
SEO is a different beast than it was back in the early 2000’s. You need a strategy that accounts for that. In this article, I’ll walk you through a complete on-page SEO checklist. The On-Page SEO Checklist: Research what’s ranking in the SERPS Keyword research Use short, descriptive URLs Use clean title tags How to…
10 Facts You Didn’t Know About Fulfillment by Amazon (FBA)
Are you in e-commerce? The Fulfillment by Amazon (FBA) program allows you to focus on the entrepreneurial part of your business. It eliminates the day-to-day operations that weigh you down. What does “fulfilled by Amazon” mean? FBA means that your inventory has been completely fulfilled by Amazon. Once someone purchases a product, Amazon selects the…
Google Algorithm Updates: 7 Steps on How to Recover
If you’ve ever found yourself reeling from the aftereffects of a Google algorithm update, you’re certainly not alone. Google algorithm updates often come without warning – and without any clear guidance on how to deal with it. In this article, I’ll go over the 7 steps for how to recover from a Google algorithm update….
Alyssa Orcuilo, Senior Marketing Associate and Content Writer at Mira
In this edition of Marketer of the Week, Ignite Visibility spotlights Alyssa Orcuilo, Senior Marketing Associate and Content Writer at Mira. Ignite Visibility applauds Alyssa Orcuilo for her fresh outlook on the world of healthcare marketing as well as her commitment to helping uninsured Americans gain access to affordable healthcare. Alyssa Orcuilo Alyssa Orcuilo has…
Merav Kalish Rozengarten, CMO and Co-Founder of WoodSpoon – Ignite Marketer of the Week
In this edition of Marketer of the Week, Ignite Visibility honors Merav Kalish Rozengarten, CMO and Co-Founder of WoodSpoon. Ignite applauds Merav for her entrepreneurial spirit and diligent work ethic. She is committed to forging a strong sense of community in both a personal and business sense. Keep reading to learn how Merav embodies these…