In this edition of Marketer of the Week, Ignite Visibility spotlights Cassandra Highbridge.
Highbridge is a CRM engagement marketing specialist at Unstack.
Ignite applauds Cassandra Highbridge. We recognize her commitment to helping businesses engage customers and build relationships.
Cassandra Highbridge, CRM Engagement Marketing Specialist
Cassandra Highbridge is a San Diego-based customer relationship management (CRM) expert. She shares her talents with Shopify specialist brand Unstack.
Highbridge is a graduate of Boston University’s Wheelock College. She has seven years in her career. She wasn’t always in the CRM engagement field.
Before pivoting, she worked as an assistant paralegal for Hirsch Roberts Weinstein LLP. Even though this job wasn’t necessarily CRM-focused, she still worked on her interpersonal skills, coordinating interviews and conducting them with hiring managers, gathering feedback, and following up with candidates.
Cassandra Highbridge also volunteers in her free time. She is a board member of Transitional Bridges, an ESOL Tutor at the YMCA of the Greater Boston Area and a Big Sister for the Jewish Big Brothers Big Sisters of Greater Boston.
Unstack is for marketers and developers. It’s for people who are looking to up the ante on their business’s digital presence.
It offers a unified system that helps businesses grow through:
- Landing pages
- Forms and contacts
- A/B testing
- Integrations (Shopify, Google Analytics, Facebook Pixels, Zapier, Stripe, HubSpot, SalesForce, Klaviyo, and more)
The Unstack platform offers the fastest no-code website hosting. It helps build beautiful marketing websites and membership websites. Plus, it helps build landing pages for lead generation and ecommerce. The CMS offers integrated A/B testing tools. Users can access form and contact management, full-funnel metrics, and one-click integrations.
You can use Unstack to maximize ROI for all your campaigns. This includes influencer campaigns!
It’s also good for improving your email marketing experience. Try creating personalized cart abandonment campaigns. And increasing lifetime value (LTV) with product recommendations. And increasing product launch engagement!
Clients optimize every social interaction for conversions. They do this by:
- Creating unique buying journeys for every ad
- Building landing pages with mobile-ready templates
- Educating users with shoppable content
- Personalizing landing pages at scale
Prebuilt templates help businesses look legit while trying all these use cases.
Unstack also has its own Content Marketing Academy to help new users. This six-part learning series helps business leaders learn two key things. First, how to attract the right audience and second, use content to grow. What does Unstack have to say about the course? “Each lesson includes a short video tutorial and written guidance on how to get up and running with our product.”
So What Does Cassandra Highbridge Do At Unstack?
Highbridge brings a lot to the table. So what’s most notable? She has experience creating email campaigns. This means she analyzes email metrics to improve engagement and performance.
In Q4 of 2021, Cassandra Highbridge was able to help Unstack reach over 100k impressions across its website and social media accounts.
She also created a 30-step email onboarding sequence. It introduces potential customers to Unstack’s features, case studies and integrations. It helps move current customers farther down the funnel.
She has fostered positive relationships with various companies to create valuable content downloads. These downloads have received positive feedback from leads.
Wrapping Up On Cassandra Highbridge
Cassandra Highbridge is part of a team effort at Unstack, but her influence is undeniable. As the team’s lead engagement marketing specialist, Highbridge fills a gap. She’s impacting a company that is making waves in the B2B space–and all its users.