MENUMENU
  • Services
    • Services
      • Search Engine Optimization
      • Local SEO
      • Generative Engine Optimization
      • Digital PR
      • Content Marketing
      • Email Marketing Services
      • Lifecycle Marketing
      • Paid Media Advertising
      • Social Media Marketing
      • Creative Design Services
      • Conversion Rate Optimization
      • Website Design & Development
      • Amazon Marketing Services
      • Franchise Marketing
      • Franchise Development
      • National to Local Marketing
      • Reporting and Data Analytics
      • Digital Marketing Strategy
  • Who We Serve
    • Who We Serve
      • Franchise Marketing
      • B2B Marketing
      • Lead Generation
      • Ecommerce
      • We Build Custom Strategies
      • View Sample Industries
  • About Us
    • About Ignite Visibility
      • Our Story
      • Our Values
      • Our Team
      • Clients
      • Diversity & Inclusion
      • Our Blog
      • Marketing Resources
      • Franchise Marketing Resources
      • Careers
      • Hiring Notice
  • Case Studies
  • Awards
  • Contact
  • 619.752.1955
Home / Industry News / Ashley Cianci, Director of Demand Generation at PerformLine – Ignite Marketer of the Week

Ashley Cianci, Director of Demand Generation at PerformLine – Ignite Marketer of the Week

March 7, 2022 By John Lincoln

Ashley Cianci Ignite Marketer of the Week

In this edition of Marketer of the Week, Ignite Visibility spotlights Ashley Cianci, Director of Demand Generation at PerformLine, a compliance technology company headquartered in Morristown, New Jersey.

Ignite Visibility applauds Ashley Cianci for her passion for innovative marketing and her success in developing a brand identity and increasing demand generation, brand awareness, and revenue in short amounts of time.

Ashley Cianci

A quick look at Ashley Cianci’s LinkedIn is all you need to see that she is an asset to her team at PerformLine. One co-worker, Iris Friedman, describes her as “a powerhouse; a combination of energy, drive, and intelligence. She’s smart, she gets it, and people enjoy being around her.”

With glowing recommendations like that, it’s easy to understand how this 2014 UNC-Chapel Hill grad has been able to secure so much success in a short period of time.

After graduating from UNC-Chapel Hill in 2014 with her Bachelor of Arts degree in Organizational Communication, Cianci went on to earn her Master of Business Administration from North Carolina State University, graduating summa cum laude in 2020.

In addition to her college education, Cianci also earned her BB&T Emerging Leaders Certification from Truist Leadership Institute in January 2019.

Life Before PerformLine

Cianci accepted a job with PrecisionLender, a commercial banking software company in Charlotte, North Carolina that has since been acquired by Q2.

During Cianci’s work at PrecisionLender, she worked her way up to being named the Senior Marketing Manager. Her work increased the company’s marketing-sourced opportunities from $300,000 to over $10 million in just five years.

Her work on PrecisionLender’s demand campaigns included content creation, social promotion, email marketing, webinar creation, direct mail marketing, as well as other digital marketing tactics.

Cianci’s event-marketing strategy increased the company’s event-sourced opportunities from less than $100,000 to over $5 million in her five years with them. It’s safe to say that, with Cianci at the head, their marketing department grew by leaps and bounds.

When the company was acquired by Q2 in 2019, it sold for approximately $510 million. Cianci’s marketing efforts played a large part in boosting sales and securing such a large valuation.

Cianci’s Work at PerformLine

Cianci made the move to PerformLine in December 2020 when she joined their team as a Senior Marketing Manager in the Demand Generation department.

She was hired onto the PerformLine team to help build brand awareness while launching new products in new markets. And she delivered!

Using techniques such as content marketing, paid media, email marketing, and social media, PerformLine is seeing numbers like never before. By keeping a close eye on her campaigns and adding SEO tactics when necessary, she has been able to produce incredible results.

Cianci also worked with the sales and BDR team to implement better processes on their part, too. With her help, these departments developed a better strategy that helps them qualify and follow up with marketing leads more quickly and efficiently than before.

In just a little over a year, Cianci has implemented a demand generation strategy that has increased PerformLine’s marketing-sourced recurring revenue pipeline from less than $19,000 to over $50,000.

Cianci Produces Record-Breaking Numbers for PerformLine

In addition to raising revenue and pipeline value, Cianci also raised PerformLine’s marketing numbers.

After she implemented her strategies, the amount of marketing sourced leads that came into the sales department went up by 160%. Her optimization of paid media increased inbound demo requests by 12% and qualified leads by 32%.

Overall, PerformLine saw a 267% increase from the previous year in the number of inbound demo requests that turned into paying opportunities. These opportunities produced a 110% annual contract value.

While working hard to improve the company’s content marketing and paid media, Cianci also produced a virtual event series that connected industry leaders during the Covid-19 pandemic. This allowed for people to learn from top-named accounts while also increasing their human touchpoints. These events can be credited for creating the opportunity for many more leads to increase their discovery into PerformLine and its products.

Cianci has proven time and time again that she can rise to the occasion, regardless of what challenge is thrown her way.

Cianci Creates Change Outside of Work

In addition to her proven track record in the marketing world, Cianci is also making waves through her volunteer efforts.

Since 2016, she has volunteered for the AMA Triangle. This NC Triangle and Eastern North Carolina chapter of the American Marketing Association provides professional development, training, programming, and networking opportunities for marketing professionals in the area.

Cianci has served in a variety of roles including the Director of Guest Experience and Director of Volunteers at their High Five Conference as well as the Director of Luncheons. Most recently, she served as the VP of Programming for the 2019-2020 Chapter Year.

Through her leadership, members of the AMA Triangle were able to learn the newest trends in marketing from the events and speakers sponsored by the organization.

Future is Bright for Cianci

Cianci has already created an impressive list of accomplishments but this is only the beginning for the demand generation expert.

Through her passion, drive, and desire to always achieve more, Cianci is going to make a world of difference both in marketing and in the community around her. Just one look at her portfolio of work and it’s easy to see why co-worker Brandi Haymore said that “her future is as bright as her smile.”

I am excited to see how much PerformLine grows with the passionate and unstoppable Cianci designing their marketing strategies!

Related Posts

  • 7 Effective Demand Generation Strategies For Marketing

    Are you familiar with demand generation? Whether you’re actively using it in your strategy or…

  • Meet Alan Bush: Ignite Visibility’s New Director of Strategy

    Ignite Visibility is excited to welcome Alan Bush on as Director of Strategy. In this…

  • 11 Modern SEO Strategies for Lead Generation Websites

    You and I want your website to rank well for targeted terms. However, what a…

About John Lincoln

John Lincoln (MBA) is the CEO of Ignite Visibility, a top performance marketing agency backed by Mountaingate Capital. A digital marketing strategist and keynote speaker, Lincoln has managed over 1,000 marketing programs for brands like DoorDash, HBO, Tony Robbins, and Experian. Under his leadership, Ignite Visibility has been named a leading digital marketing agency in the U.S. and made the Inc. 5,000 list six times. Lincoln also spearheaded the development of CertaintyTech, a cutting-edge media mix modelling and forecasting platform. An award-winning marketer, Lincoln has authored three books, including Advolution (2022), and produced films such as SEO: The Movie. Recognized as a Top Business Leader, he has been featured in Forbes and The New York Times and spoken at global events like Web Summit and SMX. Lincoln's mission is to empower businesses through innovative digital strategies while reinvesting in clients, employees, and the community.

About Ignite

Ignite Visibility is a premier full-service digital marketing agency. We were founded in San Diego, CA but are now a 100% remote-first company with Igniters and clients around the globe.

Ignite Visibility is one of the highest awarded digital marketing agencies in the industry, works with some of the biggest brands in the world and is a 6x Inc. 5000 company.

noun-trading

Our Services

Ignite Visibility offers Award-Winning Services including comprehensive full-funnel digital marketing strategies. Learn more about our most popular service offerings below:

  • SEO Search Engine Optimization
  • PPC Pay Per Click
  • Email Marketing
  • Social Media
  • Creative
  • View All Services

Contact Us. Let’s Chat!

  • This field is hidden when viewing the form

Marketing Guides

SEO In 2020: How To Prepare For Major Disruption

"SEO: The Movie" - Have You Seen Our Film? Watch Now

"Social Media Marketing: The Movie" - Have You Seen Our Film? Watch Now

Amazon Seller Central vs Vendor Central

Listen To The Podcast Featuring The Best Minds In Marketing

John Lincoln Interviews Global Director of Digital Marketing & Strategy at Qualcomm, Jessica Jensen

Check Out 227 Free Online Marketing Classes

The 2020 Guide To Dominating SEO With Advanced Schema

Learn More About Our Digital Marketing Agency

Learn More About Our SEO Services

Learn More About Our Paid Media Services

SELECT CATEGORY

Become A Contributor

Interested in writing for Ignite Visibility?

APPLY NOW

noun-chat

Let's Chat

Ready to grow your online visibility and sales?

Request Your Free Proposal

Work With Us

NEWSLETTER // SIGN UP NOW










noun-strategy

Free Marketing Resources

  • Digital Marketing Resources
  • Marketing Strategy Videos
  • Weekly Marketing News Recaps
noun-strategy

Most Popular Blogs

  • How Long Does SEO Take?
  • Multi-Location SEO: Top Strategies
  • Google AI Overviews: Everything You Need to Know
  • Technical SEO 101
  • 18 Google Ad Extensions You Should Use
  • Complete Guide to Google Responsive Display Ads
  • Capitalizing on Local Service Ads
  • How SEO and PPC Work Together
  • Community Management Best Practices
  • B2B Social Media Marketing Guide
  • VIEW ALL BLOGS
noun-letter

Join Our Newsletter

CONNECT WITH US

  • facebook
  • twitter
  • instagram
  • youtube
  • linkedin

Services

  • Search Engine Optimization
  • Generative Engine Optimization
  • Pay Per Click Management
  • Social Media Marketing
  • Email Marketing
  • Conversion Rate Optimization
  • Website Design & Development
  • Creative Design
  • Content Marketing
  • Digital PR
  • Franchise Marketing
  • Digital Marketing Agency Services

About

  • Our Team
  • Our Values
  • Clients
  • Industry
  • Reviews
  • Careers
  • Marketing Resources
  • Privacy Policy & Service Terms
  • Advertising Disclosures
  • Sitemap

Contact

4370 La Jolla Village Drive
Suite 320
San Diego, California 92122

619.752.1955

Join The Newsletter

Sign up for our newsletter to get the latest from Ignite Visibility.











google parther logo

©2025 Ignite Visibility. All Rights Reserved. Privacy Policy and Terms of Service