This week, we spotlight Julia Goldin. She’s the Chief Product and Marketing Officer at the LEGO Group. We’d like to congratulate Julia Goldin and the entire LEGO team on an outstanding 2021. The company’s consumer sales grew 22% year-over-year. Overall revenue grew 27% to over DKK 55 billion. Operating profit rose 32% to DKK 17…
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How to Use Facebook Lead Ads for Effective Lead Generation
There’s one critical Facebook lead generation strategy that not enough people are taking advantage of. For businesses that regularly run ads on Facebook, it’s difficult to pinpoint which customers are specifically interested in the products and services you provide. This gap (between what you offer and who’s actually interested) leads to wasted ad dollars…
Marisa Thalberg, EVP & Chief Brand and Marketing Officer at Lowe’s – Ignite Marketer of the Week
This week, we spotlight Marisa Thalberg. She’s the EVP & Chief Brand and Marketing Officer at Lowe’s Companies, Inc. We’d like to congratulate Marisa Thalberg and the Lowe’s team for an outstanding fourth quarter. The company reported net earnings of $1.2 billion. That’s up from $978 million for the same quarter a year ago. Additionally,…
How to Grow Your TikTok Following for Business Success
What We’ll Cover: What is TikTok? An Overview of the TikTok Platform What Kinds of Brands Should Use TikTok? TikTok Marketing Strategies in Action How to Get TikTok Followers Influencer Marketing on TikTok Advertising on TikTok What is TikTok? TikTok is the fastest-growing social app on the market. Since its launch in 2016, it’s…
Eric Lempel, Senior Vice President of Marketing & Head of Playstation Network – Ignite Marketer of the Week
This week, we spotlight Eric Lempel. He’s Senior Vice President of Marketing and Head of PlayStation Network at PlayStation. We’d like to congratulate Eric Lempel and the PlayStation team on the success of Sony’s Play at Home Initiative. It was a response to the COVID-19 lockdowns that led to 60 million game downloads. Lempel called…
Amazon Buy Box: How to Increase Your Sales By Winning a Spot
Want to know the most reliable way to increase sales on Amazon? It’s winning the Amazon Buy Box. You’ve probably heard of it. In fact, you’ve probably used it more than once. But if you’re a third-party seller on Amazon, the Buy Box could be the difference between a good quarter or your best quarter…
Marc Pritchard, Chief Brand Officer at Procter & Gamble – Ignite Marketer of the Week
This week, we spotlight Marc Pritchard. He’s the Chief Brand Officer at Procter & Gamble. We’d like to congratulate Marc Pritchard for getting inducted into the American Marketing Association’s Marketing Hall of Fame. The AMA will formally recognize his accomplishments on May 3, 2022. According to the AMA, Pritchard is “responsible for P&G’s brand building…
Raja Rajamannar, Chief Marketing and Communications Officer at Mastercard – Ignite Marketer of the Week
This week, we spotlight Raja Rajamannar. He’s the Chief Marketing and Communications Officer at Mastercard. He’s also the President of the company’s Healthcare Business division. We’d like to congratulate Raja Rajamannar for the many awards he’s won throughout his career. Among them: WFA Global Marketer of the Year (2018) Forbes 2018 Top 5 Most Influential…
How to Leverage Amazon OTT Advertising to Reach Your Ideal Audience
It’s no secret- traditional cable is out and streaming services are in. In fact, about 80% of Americans have at least one streaming service subscription. You’ve probably watched a show, seen a documentary, or streamed your favorite movie on an app such as Netflix or Amazon Prime. And chances are, you’ve encountered Amazon OTT…
Janine Pelosi, Chief Marketing Officer at Zoom – Ignite Marketer of the Week
This week, we spotlight Janine Pelosi. She’s the Chief Marketing Officer at Zoom. Yeah. That Zoom. We’d like to congratulate Janine Pelosi and the Zoom team on outstanding Q4 and Fiscal Year 2022 results. The company saw revenue increase 55% year-over-year to almost $4.1 billion. Zoom also reported GAAP income from operations at more than…