I know. You hear this all the time. But the thought of adding one more thing to your plate is overwhelming, so you put it off. I’ve talked to countless business owners who are in the same boat. But all of them agree that adding or improving their social media marketing boosted their business’s digital…
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Content Brief: The Complete Recipe For Killer Copy
Warning: may cause an increase in writer efficiency and quality of work. Your site needs quality articles. And you want a quality writer to write ‘em. You don’t, however, want to spend endless eyeball-glazing hours editing said articles. Enter the content brief. Assembled correctly, the content brief will provide clarity and direction for the writer….
What is User Experience? How UX Goes Beyond Digital Marketing
Everything is a User Experience The other night I dropped into a local Ramen shop for dinner. The place was busy, and the hostess was doing the standard restaurant practice of taking names and giving a time frame for the next tables. I was eventually seated at the nearest bar seat a few paces from…
User Behavior Metrics: How They Impact SEO
Want the key to ranking higher on Google? It’s in your user behavior metrics! Let’s look at what your user behavior metrics are, how you can analyze them, and how you can use the data to improve your ranking. What You’ll Learn What Are User Behavior Metrics? Click-Through Rate Time On Page Bounce Rate What…
5 Content Marketing Trends to Watch in 2022
When you invest in content marketing, you improve your ability to engage your audience, convert more leads, and boost brand awareness. But content marketing can take on many forms. The key is to determine which content marketing trends and tactics are the most effective. Your business should leverage them to reach your goals. 2022 Content…
Ultimate Guide to Copywriting: How to Write Content That Sells
Do you hear that? Crickets. That’s the sound your proverbial cash register is making because you haven’t invested in copywriting. Want to hear that register sing? Your first step is right here. Start with this comprehensive crash course on copywriting for more customers, more revenue, and more potential. Let’s get writing. How to Use This…
Ecommerce Email Marketing: How to Double Your Sales in Half the Time
If you didn’t already know that ecommerce email marketing is an art, we’re here to prove it. The average email open rate is about 20%. If you want your content to count, everything from the subject line to the HTML coding is a critical piece of the puzzle. But just because it’s difficult doesn’t mean…
Google My Business: How to Create High Ranking, Eye-Catching Google Posts
As a leader in the industry, Google is constantly evolving. One of those evolutions included introducing a new feature a few years ago called Google Posts. However, even as businesses are becoming more aware of their digital presence and how critical it is to have local visibility, many digital marketers still aren’t aware of how…
How To Use LinkedIn for Businesses
Creating a company page on LinkedIn provides your business with the unique opportunity to connect with working professionals, industry leaders, and like-minded individuals. What makes this diverse audience unique is that they are using LinkedIn for a different purpose than other social media platforms. They are often looking for new work, networking opportunities, market-related events,…
Email Design That Captures (& Keeps) Your Readers Attention
First impressions matter, especially when it comes to emails. Did you know that the average office worker receives more than 120 emails per day? With a number like that, how can you ensure yours receive maximum open rates? Today, Ignite Visibility’s resident Email Marketing Specialist Presli Marquez is taking the guesswork out of designing a…