In digital marketing, ROI is a big discussion. After all, why would a brand continue to put time and money toward a campaign if it isn’t achieving the ideal results? While it can be pretty easy to figure out your return on investment for things like email marketing, promotional codes, and sales, understanding your social…
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Scroll-Stopping TikTok Trends to Expand Your Business Reach
You need fun, high-quality content to build followers on tiktok —boring content won’t cut it. While building a brand profile can be tough, it’s not impossible. Some struggle to get an audience, but others build massive engagement and brand authority thanks to their creativity. You can earn that success too. All you need is consistency, quality…
Amazon FBA vs. FBM – Which is Right for Your Business?
Amazon FBA vs. FBM is one of the hottest debates in ecommerce. Many sellers consider FBA to be the best thing that’s happened to their business. But others think it’s a ripoff and stick to FBM. This article settles the debate. You’ll learn about both options, their differences, and which is best for your venture….
Is Amazon FBA Worth It? Yes, Here’s Why
Despite claims to the contrary, Fulfillment by Amazon (FBA) is as valuable as ever. Over half of Amazon sellers use FBA. They love offloading shipping to Amazon while keeping customers happier than ever. Still, many people try selling on FBA, lose money, and quit. But FBA isn’t the problem—it’s a lack of research before starting….
Why Your Business Needs Social Media Marketing
I know. You hear this all the time. But the thought of adding one more thing to your plate is overwhelming, so you put it off. I’ve talked to countless business owners who are in the same boat. But all of them agree that adding or improving their social media marketing boosted their business’s digital…
Content Brief: The Complete Recipe For Killer Copy
Warning: may cause an increase in writer efficiency and quality of work. Your site needs quality articles. And you want a quality writer to write ‘em. You don’t, however, want to spend endless eyeball-glazing hours editing said articles. Enter the content brief. Assembled correctly, the content brief will provide clarity and direction for the writer….
What is User Experience? How UX Goes Beyond Digital Marketing
Everything is a User Experience The other night I dropped into a local Ramen shop for dinner. The place was busy, and the hostess was doing the standard restaurant practice of taking names and giving a time frame for the next tables. I was eventually seated at the nearest bar seat a few paces from…
User Behavior Metrics: How They Impact SEO
Want the key to ranking higher on Google? It’s in your user behavior metrics! Let’s look at what your user behavior metrics are, how you can analyze them, and how you can use the data to improve your ranking. What You’ll Learn What Are User Behavior Metrics? Click-Through Rate Time On Page Bounce Rate What…
5 Content Marketing Trends to Watch in 2022
When you invest in content marketing, you improve your ability to engage your audience, convert more leads, and boost brand awareness. But content marketing can take on many forms. The key is to determine which content marketing trends and tactics are the most effective. Your business should leverage them to reach your goals. 2022 Content…
Ultimate Guide to Copywriting: How to Write Content That Sells
Do you hear that? Crickets. That’s the sound your proverbial cash register is making because you haven’t invested in copywriting. Want to hear that register sing? Your first step is right here. Start with this comprehensive crash course on copywriting for more customers, more revenue, and more potential. Let’s get writing. How to Use This…