In December, Facebook altered its algorithm to hone in on “high quality content,” which means more news, events and engaging content. This impact has been huge on all pages and Facebook views have dropped significantly. Even business pages with thousands of connections have dropped to double digit views. According to Mashable, Facebook hopes to be … [Read more...]
9 Basic Social Media Tips for Nonprofits
Social Media has really skyrocketed the visibility of nonprofits in the last couple years and provided another opportunity for reaching new volunteers, potential donors and connections in a cost effective way. Social media has given nonprofits the options to tell stories and harness interested connections. To take your social platforms to the next … [Read more...]
How to Combat Bad Yelp Reviews and Manage Your Business Page
It is true what they say, the pen is mightier than the sword. Specifically, applied in this day and age where online reviews are making or breaking businesses on social media soap boxes like Yelp. Yelp is renowned for being a mecca of reviews and a 2011 Harvard study discovered that an extra Yelp star raised a company’s revenues by up to 9 … [Read more...]
Yelp Spurns Google, Teams Up with Yahoo
Looks like Yelp and Yahoo are teaming up to make their search more a little more competitive to Google. Yelp’s addresses, hours, star rating and more, is now going to be a common sight on Yahoo Search. Yelp has more than 53 million reviews on record, and is the go-to local guide "for real word-of-mouth on everything from boutiques and mechanics to … [Read more...]
You Can Now Find Out When People Read Your Email
Your email activity just became a little less private. A new Chrome extension called Streak will now be able to tell you when and also where you emails were read. While this is only available for Gmail users, Streak will notify the sender when the recipient opens their email. With Streak, an eye icon will appear when a user views an email sent … [Read more...]
How to Craft Magnetic Content
Internet marketing these days is all about writing that quality content that not only makes people really interested in your overall product, but it also speaks to them. With content marketing, there is a golden opportunity to sell your product every time you put out material. Make it count. And the funny thing, it is more or less similar to … [Read more...]
Custom Audiences Craft Highly Targeted Ads on Facebook
Facebook’s new Custom Audiences is a powerful new tool that has been making waves in the social media community. It’s an easier way for businesses of any size to reach out to people that matter to them such as potential prospects. Custom Audiences allows you to create lists of people you want to target your Facebook ads based on a list of unique … [Read more...]
Game Changer: Facebook Launching New Mobile App, Paper
Who says Facebook is dying? Facebook remains on the cutting edge with its new app, Paper, which not only rethinks storytelling, but changes how you access the site. Customized information and social media has just been redefined. Paper is a standalone app from Facebook and seeks to compile news and content into sections tailored to the user’s … [Read more...]
Anonymous Yelp Reviews are Slammed by the Courts
Yelp is THE destination for reviewing businesses, but online reviews could be taking a very different turn in the next few months after a Virginia court ruling. The ruling dictated that seven anonymous Yelp reviewers who left scathing remarks on a carpet cleaning business, must reveal their real names. The issue began when the owner of Hadeed … [Read more...]
The Good, The Bad and The Ugly of Running a Social Media Contest
We get it, sometimes social media can feel like taming the Wild West. However, launching your social platforms with a contest is a fun way to get people excited about your brand and attract new followers. Knowing what your audience likes, a sprinkle of creativity, and a little fun can make your next social media contest reap huge benefits! … [Read more...]
