Social media platforms are expanding, growing and changing on a rapid and daily basis leaving no shortage of developments for the internet marketing world. To stay on top of the trends, here are the 5 big developments for this week. Facebook’s New Anonymous Login Facebook’s F8 Conference in San Francisco has revealed an anonymous login feature for … [Read more...]
Google Brings a Bundle of New Features to Adwords
Google is taking Adwords to the next level with some exciting changes. For the Enterprise-Level Power Users Some of the new additions to the family include: Enhanced Reporting: This new Excel-like feature for Adwords, allows users to create reports directly in Adwords with real-time data. There will be visualization tools and drag and drop … [Read more...]
Why Are You Getting Less Facebook Views?
In December, Facebook altered its algorithm to hone in on “high quality content,” which means more news, events and engaging content. This impact has been huge on all pages and Facebook views have dropped significantly. Even business pages with thousands of connections have dropped to double digit views. According to Mashable, Facebook hopes to be … [Read more...]
9 Basic Social Media Tips for Nonprofits
Social Media has really skyrocketed the visibility of nonprofits in the last couple years and provided another opportunity for reaching new volunteers, potential donors and connections in a cost effective way. Social media has given nonprofits the options to tell stories and harness interested connections. To take your social platforms to the next … [Read more...]
How to Combat Bad Yelp Reviews and Manage Your Business Page
It is true what they say, the pen is mightier than the sword. Specifically, applied in this day and age where online reviews are making or breaking businesses on social media soap boxes like Yelp. Yelp is renowned for being a mecca of reviews and a 2011 Harvard study discovered that an extra Yelp star raised a company’s revenues by up to 9 … [Read more...]
Yelp Spurns Google, Teams Up with Yahoo
Looks like Yelp and Yahoo are teaming up to make their search more a little more competitive to Google. Yelp’s addresses, hours, star rating and more, is now going to be a common sight on Yahoo Search. Yelp has more than 53 million reviews on record, and is the go-to local guide "for real word-of-mouth on everything from boutiques and mechanics to … [Read more...]
You Can Now Find Out When People Read Your Email
Your email activity just became a little less private. A new Chrome extension called Streak will now be able to tell you when and also where you emails were read. While this is only available for Gmail users, Streak will notify the sender when the recipient opens their email. With Streak, an eye icon will appear when a user views an email sent … [Read more...]
How to Craft Magnetic Content
Internet marketing these days is all about writing that quality content that not only makes people really interested in your overall product, but it also speaks to them. With content marketing, there is a golden opportunity to sell your product every time you put out material. Make it count. And the funny thing, it is more or less similar to … [Read more...]
Custom Audiences Craft Highly Targeted Ads on Facebook
Facebook’s new Custom Audiences is a powerful new tool that has been making waves in the social media community. It’s an easier way for businesses of any size to reach out to people that matter to them such as potential prospects. Custom Audiences allows you to create lists of people you want to target your Facebook ads based on a list of unique … [Read more...]
Game Changer: Facebook Launching New Mobile App, Paper
Who says Facebook is dying? Facebook remains on the cutting edge with its new app, Paper, which not only rethinks storytelling, but changes how you access the site. Customized information and social media has just been redefined. Paper is a standalone app from Facebook and seeks to compile news and content into sections tailored to the user’s … [Read more...]
