Yelp is THE destination for reviewing businesses, but online reviews could be taking a very different turn in the next few months after a Virginia court ruling. The ruling dictated that seven anonymous Yelp reviewers who left scathing remarks on a carpet cleaning business, must reveal their real names. The issue began when the owner of Hadeed … [Read more...]
The Good, The Bad and The Ugly of Running a Social Media Contest
We get it, sometimes social media can feel like taming the Wild West. However, launching your social platforms with a contest is a fun way to get people excited about your brand and attract new followers. Knowing what your audience likes, a sprinkle of creativity, and a little fun can make your next social media contest reap huge benefits! … [Read more...]
9 Mind-Blowing Social Media Facts for 2014
2013 was a big year for social media with programs like Snapchat, Vine and more! And for 2014, it isn’t just a trend ready to disappear--- in fact, it’s starting the year with a bang and becoming an essential part of business' strategies and people's everyday lives! Check out these 9 Mind-Blowing Social Media Facts to take into consideration when … [Read more...]
Facebook Adding “Sympathize” Button in Near Future
Don’t expect Facebook to jump on the ‘Dislike’ button anytime soon, but Facebook may be taking a different route--- a potential ‘Sympathize’ button on posts. Facebook is taking social media to the next level again. Straying away from Facebook's menu of 40 emoticons, the “Sympathize” button would be used when someone creates a post that is gloomy … [Read more...]
Twitter Kicks Off New Customizable Timelines
Twitter has just introduced the ability to make custom timelines today. This new feature will help users control and organize tweets that appear in a steam. Users will be able to create their own timelines around particular events, filled with tweets from particular users and topics. Each Twitter timeline is public and has its own page on … [Read more...]
Huge Privacy Changes on Social Media Platforms, Google + and Facebook
Anonymity just got a little bit more difficult for social media users. Facebook and Google+ have rolled out new privacy changes in their terms of service. However, there are still ways to protect your privacy on these social media platforms! Facebook Privacy Changes: Facebook will be removing a privacy setting that allowed people to hide their … [Read more...]
California’s New Internet Eraser Law for Teens
The California Senate recently passed a well-intentioned law that provides new protections for minors using Internet. While California SB 658 is extensive, starting on January 1, 2015, it will allow any minor to request that a digital service provider delete pictures of themselves. Which allows for any embarrassing or awkward photos to be scrubbed … [Read more...]
Facebook Punishes Pages for “Low Quality” Content (i.e. Memes)
As a Facebook page manager for a range of brands, I know one thing is important; to drive likes, shares, and comments. And the primary goal for most page managers is to stimulate a conversation on your brand’s Facebook page by posting engaging content. However, Facebook is changing the rules— again. A recent announcement by Facebook has indicated … [Read more...]
Matt Cutts States Google +1s Have No Direct Impact On Rankings
Strong content is still the main criteria for ranking high with Google’s algorithm. A recent article by MOZ indicated that high Google +1’s meant higher rankings. However, Google Head of Search Spam, Matt Cutts states that +1 has no direct impact on web search engine optimization. He said that he is looking for the “politest way to debunk the … [Read more...]
How MultiChannel Funnels Work
When telling a good story, we all know too well that jumping to the conclusions never really made it an engaging or informative story. You would miss too many of the best details— and the punch line for that matter! The same rule applies to Multi-Channel Funnels. Nowadays, customers make informed purchase decisions by researching, comparing, and … [Read more...]
