It’s easy to get lost in a sea of social media accounts, but efficiency isn’t out of reach. Want to manage multiple social media accounts like a pro? Then you or your social media accounts manager should take these tips and run with them. 7 Tips to Help Any Social Media Accounts Manager Deal with…
The Top Social Media KPIs to Track For Better Engagement
For marketers, success on social media lies in metrics known as social media KPIs, a shorthand for key performance indicators. In addition to posting engaging content and growing your followers, that data needs to be quantified and translated into measurable results for your business. To help you make sense of these metrics, Ignite Visibility’s resident…
How to Build an Influencer Marketing Strategy That Boosts Conversions
Whether they realize it or not, all types of consumers take stock in what their favorite social media influencers say. In fact, 49% of consumers depend on recommendations from influencers to help them make purchasing decisions. That’s just one reason that an influencer marketing strategy is key in social media marketing. What Is Influencer Marketing?…
Benefits of Influencer Marketing: Why You Need it to Build Your Brand
Marketing can drive even the most seasoned professional up the wall. Addressing customer pain points, choosing appropriate channels for your product, and figuring out the right messaging can be a real challenge. Everywhere you look, social media personalities are pitching an array of products to their followers, facilitating a mutually beneficial relationship between the brand…
Social Media Best Practices: 4 Resolutions for 2021
It’s customary to set new goals at the beginning of the year—ones that allow you to expand your knowledge, improve your health, or break bad habits for good. While we’ve all heard of the most common ones like spending less and exercising more, consider adding revamping your social media strategy to the list. In the…
The Ultimate Guide to Social Media Marketing Strategy in 2021
What should you include in your social media strategy for organic growth in the new year? In this guide, I’ll go over some of the most important strategies that will help you grow your business as we enter 2021 and exit a pandemic. I’ll also walk you through a hypothetical about how a new company…
Facebook Lead Form Ads That Convert
If you’re one of the many businesses using Facebook ads to market your business, you’ll know just how effective Facebook lead form ads are. But you may not know that the average click-to-lead conversion rate of a lead ad campaign is 12.54%, which is 2.07% higher than regular conversion campaigns. Here’s how to optimize your…
Boosted Facebook Posts vs. Facebook Ads: When Should You Use Each?
What You’ll Learn: The difference between boosted posts and ads Benefits of boosting your Facebook posts How Facebook ads target custom audiences Key features of Facebook ads you need to know How Facebook Pixel plays into boosted postsand ads Cost comparisons between the two Facebook is also one of the top two paid channels with…
Instagram Video Tips: How to Get More Engagement on Your Instagram Videos
It’s not just for Gen Z. This 2020, 87% of online marketers report using video as a marketing tool. At the same time, Instagram boasts 1 billion active monthly users who interact with features like posts, stories, video ads, IGTV and Instagram Live. Knowing Instagram video ads best practices can open your brand up to…
Reddit Marketing: How to Use Reddit for Your Marketing
Dubbed one of the “trickiest platforms to crack,” by Digiday, Reddit is a notoriously tough channel for marketers. Big names like The Atlantic and Business Week have been banned by moderators for “unwanted sharing.” While there are challenges, those brands that master the rules of Reddit stand to reap some big-time benefits. Here’s what you…