Since Instagram’s 2010 launch, the platform has solidified its reputation in point-and-shoot media sharing. Today, Instagram is one of the most effective ways for brands to connect with their audiences–as well as reach new ones, by optimizing for the Instagram Explore feed. Leverage our insights to get your pictures and assets to appear on Instagram’s…
Twitter Marketing: An All-in-One Guide For Your Business
Want to learn more about your customers? Build buzz about your brand? Provide lightning-fast customer support? As a marketer, it can be tough to figure out which social media channels to focus your efforts on. No matter what your goals are, there’s a good chance that Twitter’s got you covered. In this guide, we’ll discuss…
Utilizing Social Media Benchmarking to Drive Strategy
From retweets to hashtags, today’s social media metrics make for a complex marketing environment. Aside from tracking sales, how can you know how well your social media is performing? How it measures up to your competitors? Which type of content do you need to produce to outpace them? Today, Ignite Visibility Social Media Strategist Josh…
How To Use LinkedIn for Businesses
Creating a company page on LinkedIn provides your business with the unique opportunity to connect with working professionals, industry leaders, and like-minded individuals. What makes this diverse audience unique is that they are using LinkedIn for a different purpose than other social media platforms. They are often looking for new work, networking opportunities, market-related events,…
Instagram Update: No Longer a Photosharing App?
Instagram recently announced its plans to pivot away from digital marketing strategy. As the Social Media Strategist at Ignite, it’s my job to stay on top of updates – and think of ways to pivot strategies based on those changes. Keep reading to find out all you need to know about this Instagram update and…
How to Manage Multiple Social Media Accounts: Tips & Software
It’s easy to get lost in a sea of social media accounts, but efficiency isn’t out of reach. Want to manage multiple social media accounts like a pro? Then you or your social media accounts manager should take these tips and run with them. 7 Tips to Help Any Social Media Accounts Manager Deal with…
The Top Social Media KPIs to Track For Better Engagement
For marketers, success on social media lies in metrics known as social media KPIs, a shorthand for key performance indicators. In addition to posting engaging content and growing your followers, that data needs to be quantified and translated into measurable results for your business. To help you make sense of these metrics, Ignite Visibility’s resident…
How to Build an Influencer Marketing Strategy That Boosts Conversions
Whether they realize it or not, all types of consumers take stock in what their favorite social media influencers say. In fact, 49% of consumers depend on recommendations from influencers to help them make purchasing decisions. That’s just one reason that an influencer marketing strategy is key in social media marketing. What Is Influencer Marketing?…
Benefits of Influencer Marketing: Why You Need it to Build Your Brand
Marketing can drive even the most seasoned professional up the wall. Addressing customer pain points, choosing appropriate channels for your product, and figuring out the right messaging can be a real challenge. Everywhere you look, social media personalities are pitching an array of products to their followers, facilitating a mutually beneficial relationship between the brand…
Social Media Best Practices: 4 Resolutions for 2021
It’s customary to set new goals at the beginning of the year—ones that allow you to expand your knowledge, improve your health, or break bad habits for good. While we’ve all heard of the most common ones like spending less and exercising more, consider adding revamping your social media strategy to the list. In the…