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Home / Archives for Social Media Marketing

A Comprehensive Guide to Twitter Advanced Search

December 11, 2024 by Mady Lewellyn

Twitter Advanced Search is an effective tool that can help you find in-depth information on any topic on the platform X, formerly known as Twitter. In this blog, Mady Lewellyn, Social Media Manager will go into how advanced Twitter search works and give you some guidance on how to use it to help your business….

10 Reasons for Using TikTok for Business Social Media Campaigns

November 25, 2024 by Josh Rohr

TikTok is one of the best platforms for businesses to target with their ad campaigns, as the platform will see around 1.8 billion monthly active users by the end of 2024, and it generated $16.1 billion in revenue last year. With the right approach to TikTok for business, you can reach new audiences, significantly boost…

The Most Popular Pins on Pinterest – What Makes Them So Great?

November 6, 2024 by Katya Shakarian

Can the most popular pins on Pinterest teach you how to improve your own marketing? They sure can! In this blog, Katya Shakarian, Social Media Manager at Ignite Visibility, will discuss why Pinterest matters to marketers and how you can learn how to turn popular pins on Pinterest into clicks and conversions for your brand….

Do You Need Instagram Subscriptions? Everything You Need to Know

October 31, 2024 by Katya Shakarian

If you’re looking for ways to grow a loyal Instagram following, it’s worth it to incorporate Instagram Subscriptions into your marketing strategy. This tool gives you numerous features to help you connect more directly with your audience. Learn all about the IG subscription model and how you can drive subscriptions with this guide from Ignite…

Everything to Know About YouTube Shorts to Capitalize on Video Marketing

October 24, 2024 by Josh Rohr

The original YouTube platform gets over 900 billion views each month. Of those views, 2 billion are on YouTube Shorts alone. These videos appeal to many younger users, with most falling between the ages of 25 and 34, and they work for many brands, particularly those in the fashion, beauty, consumer goods, real estate, and travel…

20 Brands Using Social Media Storytelling the Right Way

October 15, 2024 by Mady Lewellyn

In today’s fast-paced digital landscape, social media storytelling is how brands break through the noise and build meaningful connections.  The most successful brands aren’t just selling products—they’re creating emotional experiences that resonate with their audience.  Whether through relatable human stories or innovative tech-driven campaigns, social media storytelling in 2025 is more immersive and impactful than…

Top-of-Funnel Marketing Tactics: A Guide to Connect With Your Target Audiences

September 23, 2024 by Danny Conlon

Before you can nurture leads and turn them into customers as they move down the marketing funnel, you must attract them at the beginning of the customer journey. At this point, the top of the funnel, your content should hook new potential customers, grabbing and holding their attention. In this blog post, Danny Conlon, Ignite…

Influencer Marketing Strategy: Guide to Building Successful Partnerships

September 12, 2024 by Ashley Nigro

Influencers get their name from what they’re good at: influencing others across social media. They have strong connections with audiences that you might struggle to reach with other marketing channels.  In this blog post, Sr. Social Media Strategist, Ashley Nigro, will do a deep dive into this channel to help you develop the perfect influencer…

Micro-Influencer Marketing: The Complete Guide With Benefits, Tools and More

August 27, 2024 by Josh Rohr

With digital marketing, you always have to keep your eye on the next big trend. In this case, it’s micro-influencer marketing. In this blog, Josh Rohr, the Senior Social Media Strategist will show you how micro-influencers could deliver maximum benefits for your brand. What You’ll Learn: What is a Micro-Influencer? Influencers vs. Micro-Influencers Benefits of…

LinkedIn Post Examples: 30+ Killer Post Ideas to Increase Your Engagement

August 24, 2024 by Ashley Nigro

LinkedIn feels like the hot new app these days, but it’s actually a goldmine for professionals.  As of last year, LinkedIn had over 1 billion active members and 40% of users engage with at least one page every single week.  In this blog, Ashley Nigro, Senior Social Media Strategist at Ignite Visibility, shares her tips…

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