Brands post millions of videos to social profiles every day. It’s become a vital component in content for socials, helping them explain ideas, promote products, and have conversations. A critical metric for the success of these videos is watch time. Watch time simply means the total minutes users spend viewing your videos. When it’s high,…
Why Brand Storytelling Matters with Examples of Companies Doing It Right
Are you using brand storytelling to engage and attract? It’s a powerful medium, especially social media storytelling. Stories are the foundation of human emotions, and when you connect there, your brand’s credibility and likability get a boost. Brands with great social media aren’t just putting up cool videos. They are storytelling brands, creating experiences that…
What Snapcash Was & Lessons for Marketers to Learn
When the social media platform Snapchat was blowing up, it launched a feature called Snapcash. This tool allowed users to transfer money to each other using Snapchat cash transfers. The tool was discontinued in 2018 for numerous reasons, but there are some lessons for marketers to learn from this innovative feature and how it influenced…
YouTube Shorts: A Comprehensive Guide for Digital Marketers
Think you need to focus on long-form YouTube content? Think again! YouTube Shorts receive roughly 70 billion views – a day! These videos appeal to many younger users, with most falling between the ages of 25 and 34, and they work for many brands, particularly those in the fashion, beauty, consumer goods, real estate, and travel…
From Hook to Hype: How to Go Viral on TikTok
1.12 billion. That’s how many active users TikTok has each month. No matter your target audience’s demographic, chances are, at least some of them are hanging out here. Since the short-form video app has cemented itself in most modern marketing strategies, it’s leaving many brands wondering how to go viral on TikTok. In this blog,…
What Is the Best Time to Post on Facebook for Maximum Engagement?
Facebook remains one of the best platforms to use for social media marketing, with over 3 billion active users today, and the average person spends around 31 minutes every day on the site. Determining the best time to post on Facebook could help you get the best results and reach your audience when it’s most…
The Ultimate Guide to Multi-Location Social Media Management Tools
Multi-location businesses face unique challenges when marketing their brands and offerings on social media. While single-location or solely online businesses focus on a singular campaign to drive engagement and sales, multi-location companies need to cater to the needs of each market location. In this blog, Katelyn Baginski, our Social Media Manager, will look into multi-location…
Spotify Advertising 101: Everything You Need to Know to Get Started
In Q1 2025, advertising revenue grew by 8% YoY, driven by an increase in impressions sold across both music and podcasts. Clearly advertising on Spotify is an unmatched opportunity to get your business in front of the right audiences. In this blog, Meghan Parsons, SVP of Paid Media, will explain how brands can plan, launch,…
B2B Social Media Marketing Best Practices to Reach Target Audiences
Social media comes in as the third as the most effective type of content that B2B marketers use in their content marketing at 41%, proving its immense power in the B2B world. For B2B companies, social media isn’t just a platform; it’s a dynamic hub for building relationships, establishing thought leadership, generating leads, and ultimately driving…
What Does It Mean to Be Authentic? Social Media Authenticity
In today’s marketing environment, people want to see brands that feel “real” and not like empty entities simply trying to sell to them. A big part of establishing that “realness” is social media authenticity, as the voice and creative you use on these platforms can help you build a strong connection with your target audiences….