Everyone has SEO issues. Including you, if you are reading this post. Are you struggling with lackluster rank in Google’s search results? Wondering why your site has recently dropped off the first page? Scratching your head because you can’t seem to move your rank beyond #37? You are in the right place! If you’re dealing…
Your Weekly Recap of What Happened in SEO This Week (5/13/2016)
This week: Google offers tighter integration between two great tools, strengthens the mobile-friendly ranking signal, and extends the length of titles and descriptions in the SERPs. Here’s what happened this week in SEO. Google Strengthens Mobile-Friendly Ranking Signal Last March, Google announced that it would strengthen its mobile-friendly ranking signal. The search giant did…
The Ultimate Guide to RankBrain
Updated 1/27/2021 Google uses a sophisticated artificial intelligence system to help process search results. That system is called RankBrain. The existence of RankBrain is important to you as a digital marketer because, as the name implies, it affects how Google ranks pages. If you’re at all interested in reaching the top of the search engine…
9 Smart Ways to Boost E-commerce Reviews for SEO and Customers
The more reviews, the better! They help SEO, they help customers make buying decisions and they are key to the success of e-commerce sites. It’s this simple: without reviews on your e-commerce site, you’re doomed. Online shoppers are hungry for social proof and if they don’t see any, they’ll be sure to bounce out of…
How to Analyze your Old SEO Content and Boost Overall Rankings
One of the most worthwhile ongoing projects for businesses is working on SEO for old content. Although businesses will always need to create great new content, it also pays to ensure that old content works just as hard—and doesn’t hurt your overall SEO strategy. What SEO does for old content Optimizing older content, whether you…
The Best WordPress SEO Plugins for 2024: A Complete Guide
By 2021, WordPress hit a new milestone: It powered 39.5% of the world’s websites, according to Search Engine Journal. This is up from 35% just one year prior. With such a strong hold on the market (Drupal and Squarespace only power 1.5% of websites each), you are likely one of the businesses relying on WordPress…
Guide to Switching from HTTP to HTTPS for SEO
Updated 3/4/2021 A handful of years ago, Google announced a lightweight ranking signal within their Google Search algorithm. The HTTPS/SSL ranking signal is said to only impact an estimated two percent of global searches, but Google says they may strengthen the HTTPS signal overtime to allow webmasters an adequate amount of time to migrate their…
Google Local Search Results Update Causes Huge Changes in Ranking
Webmasters have noticed significant changes in local search results over the last several days. According to forums and reports, webmasters are seeing inaccuracies in local search results as the displayed current location when searching just isn‘t right. It’s speculated the issue is a result of a local search update that occurred shortly after the Google…
Are Directories Bad for SEO? A Fact Driven Answer
For decades, web directories have been used to help people find content online and, in turn, help improve search engine rankings. But after years of misuse and abuse, the vast majority of directories are now considered by many to be both problematic and worthless for SEO, and Google frowns upon most. So, should we abandon…
Guide to rel=”alternate” for Mobile Subdomain Optimization
As mobile usage continues to skyrocket and search engines increase their focus on mobile-friendly ranking, you’ve probably noticed that we’ve been working to bring you even more ways to ensure that your website is optimized for mobile devices. And while Google and many of us in the SEO world strongly encourage implementing responsive design where…