SEO is a different beast than it was back in the early 2000’s. You need a strategy that accounts for that. In this article, I’ll walk you through a complete on-page SEO checklist. The On-Page SEO Checklist: Research what’s ranking in the SERPS Keyword research Use short, descriptive URLs Use clean title tags How to…
What is a Meta Title? How to Write Clickable Titles to Drive Traffic
In order for search engines like Google to know which sites are worth indexing, they use algorithms to weed out content that is not credible or unique. Google does this by crawling a site’s metadata. This data tells search engines what information is on each page so it knows how to index them. In this…
Everything You Need to Know About Google’s SEO Title Tags Update
Last month, Google officially announced one of the biggest SEO changes for website owners and content creators. Google’s announcement highlights changes to how an SEO title tag is generated when users enter new searches on Google. This change has implications for SEO optimization and the creation of webpage titles. In this post, we’ll take…
How to Get Google Traffic with Minimal Effort
If you want to be successful in the digital space, you need a plan to get noticed and grab traffic from Google. In this article, I’ll go over 4 tried-and-true strategies that will boost your views and get your website some easy Google traffic. 1. Google Trends to Increase Google Traffic Being on the…
Google My Business: How to Create High Ranking, Eye-Catching Google Posts
As a leader in the industry, Google is constantly evolving. One of those evolutions included introducing a new feature a few years ago called Google Posts. However, even as businesses are becoming more aware of their digital presence and how critical it is to have local visibility, many digital marketers still aren’t aware of how…
How to Rank on Google: A Step-by-Step Process to Rank #1
As digital marketers, one of the most common questions we get from our clients is how to get that coveted number 1 spot on Google’s Search Results Page. There’s a science behind Google’s Search Results Algorithm and it’s constantly evolving but that doesn’t mean that ranking high is out of reach. In this article, I’m…
Why You Should Use Emojis in Your SEO Strategy
Emoji SEO’s Opportunities: Emojis are on the verge of changing language as we know it. While they are mainly used for instant messaging they are increasingly being utilized in SEO strategy to help with organic rankings. Many businesses stand to gain an advantage and more noticeability amongst the crowd of results on Google and other…
2020 Ultimate Guide to Google SERP Features
Are you ranking for SERP Features? If not, you want to be. In this article, I’ll cover the top SERP features, how you can track them and how to optimize your content for each. What You’ll Learn: What are SERP features? How to track them in SEMrush Local teaser pack Local knowledge panel Featured snippets…
SEO Writing Beginners Guide: How to Write Content That Ranks
SEO writing is critical to your site’s success. In order to rank high, you have to know how to create copy that gets both searchers’ and search engines’ attention. In this article, I’ll break down the factors and best practices to consider for your SEO content. If you’ve been in the marketing game for a…
The Ultimate Guide to htaccess Files for SEO
For customized website performance and function .htaccess files allow developers to override or enable the main server configurations on web server software. By replacing the main server’s configuration files with your own, the .htaccess file is loaded to the web server. It’s then detected and executed by the server to alter the configuration of the…